The Big Data Intellectual Capital Rubik's Cube
This is another topic that has taken me a long time to write, but several
conversations with Peter Burris(@plburris) from Wikibon finally helped me to
pull this together. Thanks Peter!
I’ve struggled to understand and define the Intellectual Capital (IC)
components – or dimensions – of the new, Big Data organization; that is,
what are the new Big Data assets that an organization needs to collect,
enrich and apply to drive business differentiation and competitive advantage?
These assets form the basis of the modern “collaborative value creation”
process and are instrumental in helping organizations to optimize key
business processes, uncover new monetization opportunities and create a more
compelling, more profitable customer engagement.
To start this discussion, let’s first start with an understanding of the
economic v... (more)
We developed the Big Data Business Model Maturity Index to help organizations
measure how effective they were at leveraging data and analytics to power
their business models (see Figure 1).
What we hadn’t done until now, though, was to translate this index into a
set of recommendations or actions to help organizations advance from one
stage to the next. That’s the objective of this blog (and maybe my next
book…God forbid!!!): to give our clients a checklist of actions to
facilitate progressing along the Big Data Business Model Maturity Index.
Figure 1: Big Data Business Model ... (more)
Marketing and Sales on Ulitzer
The economy is putting ever-increasing demands on marketers to make every
euro count and demonstrate positive ROI. According to the "iStrategy" a
leading program of Business, Marketing and Creative professionals (ran by GDS
International), the demand to perform is driving marketers online. More than
one-third of marketers attending the iStrategy program were surveyed and
believed that interactive marketing ROI would be more profitable than
traditional marketing-such as TV, radio and outdoor in 2010. In fact 27% of
the marketers indicated they would... (more)
It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t
Show How It Can Help
When much of the web was experimental and Web surfing was still recreational,
it might have been okay to have a website that was creative for its own
sake–even when it was unclear about its purpose. Not so today.
We face three key realities that must shape our thinking about a good versus
Websites are our most important marketing tool. They will increasingly
replace most traditional marketing. Therefore, you have to get it right.
Your prospective online buyers are pressed for ti... (more)
Wireless Developer's Journal
Kooaba's mobile image recognition (MIR) technology will be used in the
November edition of Wired magazine (US) to link print advertisements to
online content. Kooaba claims this as a US first. Oddly enough Wired online
are also running a vstory on augmented reality (AR) here. The advantage of
using Kooaba's MIR technology rather than tags as the page-to-promotion link
is that MIR can leverage...
New Media on Ulitzer
Colorado Technical University (CTU), a leading provider of education to
career-motivated students, has launched six graduate degree programs designed
to help prepare professionals to use technology and social media to meet
changing business demands.
The new programs include two doctor of management degrees - one in emerging
media and another in environmental and social sustainability; two doctor of
computer science degrees - one in digital systems security and another in
emerging media; and two master of science degrees - one in systems
engineering and anot... (more)