Using Best Practices and Automation to Increase Revenues

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With the rise in FinTech startups, increasingly stringent regulations, and changing customer behaviors and expectations, financial institutions need to adapt quickly in order to stay relevant and competitive in today’s market. We recently met with executives from over 15 global banks to learn more about the challenges they face when it comes to embracing digital transformation. And the challenges are many—the financial services industry must maintain compliance with regulatory requirements and ensure cybersecurity while being flexible enough to meet the demands of customers. And with technology permeating every aspect of our lives, from smart thermometers and connected cars to delivery drones and smart watches, it’s no surprise that consumers are demanding more of their banks as well. After our meetings, we found many banks wanted to be the first to modernize the fi... (more)

How Do We Respond to Change? (Buyers Are People, Too.)

In the 21st century, the U.S. Labor Dept. predicts that today's learner will have over 10 jobs by the time they are 38. Being able to adapt to changing conditions in your job status and the status of your buyers is an important strength in 2009. I used to have to go to Europe quite a bit and I remember seeing this sculpture in the Louvre. This piece of art is quite beautiful and it really does make you think about how these captives must have felt. It's universal because we have all been there. The four reactions of their captivity depicted in the sculpture are revolt, hope, resignation and grief. We all have the power of choice over our own emotions. It's not the event that defines us, but our response to that event. A few hundred years ago when we lived in a feudalistic society or a monarchy, hope was hard to come by. But this 2009 with so many technology tools and... (more)

Dell Outlet States Promotional Success Using Twitter

Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool. From Stephanie N at Dell: "There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity. We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to pur... (more)

Web 2.0, You're Already There

What is Web 2.0? It's not software or a new web browser. Rather it's an idea that the web used to be (what's now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive where these consumers become more like participants adding reviews about products, blogging, tweeting and so forth about you and your business. Web 2.0 is "We own the Internet. Play by our rules, or suffer the consequences". Web 1.0 was for consumers and Web 2.0 is for participants...those who create and add to information, not just read what others say. So how do you get on the Web 2.0. Well, you're already on it whether you're harnessing it's power or not. People are most likely already blogging about you for example. So how do you harness it's power? Blogs, micro-blogs, wiki's, message boar... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Who the Heck Is Your Social Media Prospect?

The most important part of marketing is the same no matter what product or service you're selling and no matter what medium you're using to sell that product/service. It's to 'Define Your Prospect'. Who are they? What do they do? What are they doing right now? What are there habits? Dig, dig, dig. The more you can define them and even connect with who they are and where they're at right now in their lives the easier it is to market to them. It makes it easier to decide what medium you should us, where you should advertise on that medium, what time of day and so much more. My main website haydnomeagher.com is really more of a general brain explosion of all that I think about Internet marketing. But believe me, every site I use to actually make money is targeted to individual consumers by really getting into their heads. Define exactly who your prospect is, and the r... (more)

The Value is in Ideas and Distributed Contribution

Control vs. Order No individual wants to believe they are under control, but society needs to have a sense of order which means we exchanged control along the way with our institutions. With that control being exchanged, we gave power and influence to a centralized few. I feel there is a collective yearning to splinter control and to no longer allow for the gross centralization of control. A belief that the risk of that power being used against us in some way goes down dramatically if that power is distributed among the many. A sense of order is more guided by the mores associated with a community which is upheld by the participants. If an individual ignores these guidelines, they are in essence, cast out of the community. Admittedly, this doesn't work well for areas that are life-threatening, but I'm pretty safe in assuming that most businesses aren't involved in l... (more)

It's Not About You Anymore

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore ... (more)

Five Proven Improvements Your Business Must Make During this Recession

Of course it’s easy to slump in our chair and wish things were as simple as they were two years ago. We reflect on an image of bon vivant behavior and business just seemed to slide under the door. But let’s face it; many businesses became fat and dumb including your customers. Many of them weren’t thinking about being lean, fast and efficient. They were spending more time looking at how to keep the stock price up in an era of financial froth instead of focusing on meeting the needs of their buyers while driving their own long term costs down. The Era of Froth has been transformed into The Era of Authentic Value. Here’s the stiff drink of the day for these folks; our environment shapes us in so many ways. Be honest with yourself, what kind of culture had your company allowed to develop? You may have won the 100 meters in the Olympics. But if you sit around for the ne... (more)

100 Ways to Kill Your PPT Presentation

A CEO once asked me, "As an executive coach, what are the top mistakes you've seen when business leaders give a presentation"? He was expecting just a few insights, I'm sure. But once I got thinking about all the mess-ups I'd seen, I just could not stop writing them down. What started as a Letterman "Top Ten List" took on a life of its own. So, for all you executives getting ready to present, here are 100 of the top mistakes I've seen over the years. 100 Ways to Bore Your Audience Don't have a story Show lots and lots of slides Don't have clear messages Have plenty of bullets and lists Don't break your deck into sections or "chapters" Have 100 disconnected slides Don't have an introduction that "wows" people Read the slide word for word To make a point read the slide twice Don't close with a strong and memorable ending Don't use examples Make sure you use at least 1... (more)

Revenue's Down, Let's Fire Sales

I met with a former client to discuss his company's current business. He wanted to pick my brain on how to best approach their opportunity to transform themselves, to reinvent and re-tune. In response to their flat (and somewhat declining) revenue, they've cut back their company resources across the board - but they've specifically reduced headcount in sales.  That surprised me.  Why would you cut sales when you need to drive revenue?   Beyond the obvious opportunity to let go of the dead weight?  I asked some questions and here's what I learned: The company released the bottom 15% of the sales force, the non-producers. I agree with that choice - separating the chaff is always a good step - even when revenues are up! The company also cut all sales resources in their top three emerging target markets.  The reps had been on board for less than 5 months and while they... (more)