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Gilford, NH, February 14, 2012 --(PR.com)-- Three out of five adults in New Hampshire are on Facebook, the 800-million-member social networking powerhouse where the average user spends 55 minutes per day. YouTube is the world’s second most popular search engine. Google+ activity is now being used to create personalized search results. Twitter breaks news faster and more widely than any mainstream media outlet. The options and opportunities for marketing and connectivity are evolving at light speed. Never before has it been so important to understand the power and economic impact of building and nurturing a strong, integrated online presence and social marketing strategy. Determined to help mission-driven organizations, community leaders, entrepreneurs, and passionate professionals thrive in this ever-changing business climate, Gilford-based Epiphanies, Inc. is partner... (more)

Content Marketing Success – Roll up Your Sleeves and Relentlessly Execute

“Let’s just set up a blog and do some of that social media stuff and see what happens.” Many of us have heard this cringe-worthy statement or something like it, and it reeks of a tactics before strategy approach, one that we consistently advise against. Content marketing is no different. Strategy first, execution second, relentless execution third, fourth and fifth. Planning – Your Content Marketing Map Last month, Mike laid out the right approach to developing a content marketing map in 12 Questions That Should Guide Your Content Marketing Plan. Creating the plan is incredibly important and the place where many companies fall down right out of the gate – but what you do with the plan is just as critical.  When you set off on a trip to a new destination, you typically want a map.  Whether that’s the old school atlas, a printout from a site like Google Maps, or a G... (more)

Pinterest: Will Guys Be Left Behind with the Burgeoning Social Media Tool?

What is it that women seem to love and understand and guys don’t? (about Pinterest, of course) Perhaps, it’s their self-description which doesn’t make it sound like a guy thing: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Check out this great Slideshare presentation to understand what’s going on with Pinterest? Pinterest For Business: A Battle of the Sexes View more presentations from 6S Marketing ... (more)

The Fashion World Media Announces the Patent Publication of Its Fashion Social Network Platform

Silver Spring, MD, November 24, 2012 --(PR.com)-- Fashion World Media (FWM) announces the patent publication of one of its innovative, fashion-inspired social media platform for improving community cultural values and for advancing community cultural interest aficionados and the general public, found at this link: www.uspto.gov, publication number 20120296974. The patent application further covers methods through which the world would capture fashion power-trends by examining the universe of model-related products and beauty services. The patent application further covers a platform for exploring some of the key fashion industry markers; including: A. Power Trends A. Support System for fashion style announcements B. Centralized Communication-hub for brand awareness C. Improved fashion community awareness via social networking Additionally, this social networking environme... (more)

Don’t Buy Content Marketing from a Content Marketing Shop

I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to the office. But many companies— at least 44% are outsourcing their content creation, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends annual report—are out there looking for businesses that they may call “content marketing shops” or “content marketing agencies.” Let’s assume you’re one of those companies that has made the decision to outsource all or part of your content marketing effort. You’ll attempt to scope out what you need. You’ll ask for and receive referrals. You’ll inevitably start Googling (we all do it, don’t be ashamed), perhaps starting wi... (more)

Big Data Isn’t a Thing; Big Data is a State of Mind

“Big Data is dead.” “Big Data is passé.” “We no longer need Big Data; we need Machine Learning now.” As we end 2017 and look forward to big (data) things in 2018, the most important lessons of 2017 – in fact, maybe the most important lesson going forward – is that Big Data is NOT a thing. Big Data isn’t about the volume, variety or velocity of data any more than car racing is about the gasoline. Big Data is a state of mind. Big Data is about becoming more effective at leveraging data and analytics to power your business models (see Figure 1). Figure 1: Becoming More Effective at Leveraging Big Data to Power your Business   Big Data is a State of Mind Big Data is about improving an organization’s ability to leverage data and analytics to power their business models; to optimize key business and operational use cases; reduce security and compliance risk; to uncover n... (more)

Demandware Announces ExpertCommerce Program for Fashion Retailers and Branded Manufacturers

Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced Demandware ExpertCommerce, a new comprehensive program that delivers successful ecommerce initiatives for high-growth fashion retailers and branded manufacturers. Designed for small- to mid-market ecommerce businesses, ExpertCommerce combines Demandware’s industry-leading on-demand ecommerce platform; best-practices from Demandware and Sapient for ecommerce strategy, implementation, integrations and ongoing revenue growth; and leading third-party technologies, including Omniture web analytics. Under this program, all entitlements, including fixed-date site launches, are provided at one value-priced fee that minimizes initial capital investments and accelerates implementation of high-growth operations. With ExpertCommerce, fashion retailers and consumer brands benefit from ecommerc... (more)

RV Rental Outlet Experiences Record Growth in Recreational Vehicle Rentals for Vacationers and Businesses

TEMPE, AZ -- (Marketwire) -- 08/10/09 -- Economic times have not slowed down vacationers and businesses that are turning to RV Rental Outlet for luxury recreational vehicle rentals to extend their travel budgets. In the past six month, RV Rental has experienced 60% growth in the number of RV rentals and a 50% increase in the number of days rentals are on the road. In order to accommodate for the explosive growth, RV Rental Outlet has nearly doubled the fleet size of Class C motor homes and moved from a 1/4-acre location in Mesa to 1 and 1/2 acres in Tempe. The additional space has allowed RV Rental Outlet to expand services with onsite secure RV customer storage facilities, an RV parts store, RV service and repair, propane sales and a waste dump station. They even offer firewood. The new services and growth in rentals has also resulted in new jobs, with a 50% increas... (more)

GSA Emerging Opportunities Expo & Conference 2009 Exhibitor Profiles

GSA Emerging Opportunities Expo & Conference 2009 takes place Oct. 1, 2009 at the Santa Clara Convention Center. GSA Emerging Opportunities Expo & Conference breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire's trade show, conference, and event news resource. Listed below are GSA Emerging Opportunities Expo & Conference exhibitor profiles. Company: Analog Bits Inc. Booth: 800 Media Contact: Mahesh Tirupattur Phone: 650 279 0086 E-mail: [email protected] Web: www.analogbits.com Analog Bits, Inc. specializes in designing transistor level IP components fully customized for easy and reliable integration into modern CMOS digital chips. Products include precision clocking macros such as PLLs, DLLs, programmable interconnect solutions such as multi-protocol SERDES/PMA, programmable I/Os and specialized memories... (more)

Treehouse Interactive Announces Marketing View™ Integration with Oracle® CRM On Demand

TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that Marketing View, the company’s demand generation solution, now integrates with Oracle® CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals. This integration gives Oracle CRM On Demand customers access to leading demand generation and marketing automation capabilities that leverage the strength of their Oracle system. Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI. This new integration enables ANY size marketing team—without the aid of an IT staff—to ... (more)

NetBooster and TradeDoubler Announce Strategic Partnership in Online Marketing

LONDON, November 9, 2011 /PRNewswire/ -- TradeDoubler and NetBooster, two leaders in online marketing, today announced the transfer of TradeDoubler's assets in search to NetBooster and a strategic partnership in online marketing. TradeDoubler's search business manages search engine marketing (sponsored links) and search engine optimization on behalf of clients in over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and Tempur. The agreement involves the transfer of all the search employees in six European countries from TradeDoubler to NetBooster and is expected to be completed before year-end 2011. Under the agreement NetBooster becomes the preferred search marketing partner for TradeDoubler for both paid search and organic search optimisation while TradeDoubler becomes the preferred partner for NetBooster for services in performance marketing, such... (more)