Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Red Cross Takes Disaster Relief to Social Media

Red Cross The American Red Cross teamed up with Dell to launch a Social Media Digital Operations Center, to aid its disaster response. The center helps the Red Cross use social media to position workers on the ground, connect victims with needed resources and broadcast during emergency situations. Read more at RedCross.org ... (more)

Iconic Strategies Highlight 3 Marketing Trends to Watch in 2014

Monday 30 December, 2013 Norwich-based events marketing firm Iconic Strategies forecasts three trends which will affect the marketing industry over the next year. Iconic Strategies predicts that 2014 will favour a more individual, customer-centred approach to marketing and branding. Trend #1: Complex Decision Making by Conflicted Consumers Iconic Strategies predicts that flexibility will be essential in 2014 in order to win over commitment-wary consumers. Marketing Magazine cites research by the Future Foundation which reveals that 65% of consumers have avoided a product due to a fear of long-term contracts. Consumers wary of 12-, 18- or 24-month contracts, which are standard practice for mobile, energy and telecommunications services, and are looking for providers who can offer them greater flexibility with their purchasing decisions. Iconic Strategies predicts that ... (more)

CORRECTION FROM SOURCE: Televisa Publishing + Digital Partners With Marketwire

MIAMI, FL -- (Marketwire) -- 05/30/12 -- This document corrects and replaces the press release that was sent Apr 5, 2012 at 8:00 am ET. The HLS date "September 15" has been changed to "September 20th-22nd" in the Hispana Leadership Summit information section. Televisa Publishing + Digital, the world's largest Spanish content provider and media distributor across the Latin American and U.S. Hispanic markets, is proud to announce that Marketwire is the official newswire sponsor for the Emerge Hispanic Event Series and the Hispana Leadership Summit. Marketwire provides support and expands visibility for these Hispanic networking events through its comprehensive U.S. Hispanic Newsline, which delivers news and information throughout the U.S. and Puerto Rico. The Emerge Series Events, hosted by Poder Hispanic magazine, celebrates its fifth year. The series kicked off in S... (more)

Online-Chatter regt Diskussion über den Namen Islands an

REYKJAVIK, Island, September 12, 2012 /PRNewswire/ -- Land begrüßt nach Diskussion auf Facebook und Twitter Vorschläge für einen Namen, der besser zu der Insel passt Das Land Island gab heute bekannt, dass es Vorschläge für einen anderen Namen begrüßt, nachdem es auf den Social-Media-Plattformen Facebook und Twitter eine Diskussionsflut gegeben hat.      (Photo: http://photos.prnewswire.com/prnh/20120912/559766 ) Im August 2012 wurde im Rahmen der Kampagne "Inspired By Iceland" den Lesern eine einfache Frage gestellt: "Wie würden Sie Island nach Ihrem ersten Eindruck nennen? _ _ _ _ Land?" und in nur drei Wochen antworteten mehr als 10,000 Menschen. Viele von denen, die alternative Namen beisteuerten, meinten, dass die Bezeichnung Island (auf Englisch "Iceland" - Eisland) irreführend sei und dass ein anderer Name dem Land besser stünde. Inga Hlín Pálsdóttir, Director... (more)

Companies Join the Campaign to Fix the Debt to Encourage Action in Local Communities

Starbucks and AOL's Patch.com Urge Nation to "Come Together" to Fix the Debt WASHINGTON, Dec. 27, 2012 /PRNewswire-USNewswire/ -- As the nation nears the looming fiscal cliff deadline, Starbucks and Patch, AOL's network of hyper-local websites, have launched an innovative initiative to draw awareness to, and encourage action on, the ever-pressing issue in local communities. On Wednesday, the companies launched the "Come Together" initiative, which encourages Starbucks baristas to write "Come Together," as lawmakers need to do, on all beverages at approximately 120 Washington, D.C.-area stores on Thursday, December 27 and Friday, December 28. Starbucks chairman, president, and CEO Howard Schultz said in a letter to partners (employees), "Rather than be bystanders, you and your customers have an opportunity - and I believe we all have a responsibility - to send our el... (more)

ePaymentAmerica Launches Its Yapyzal Brand for Direct Credit and Debit Card Purchases on Social Media

Yapyzal, a patent pending social commerce tool that allows businesses to design, post and share product offers on social media sites, and then complete the sale through secure credit and debit card processing without the customer ever leaving the social media platform, launched today. The service, which is initially launching on Facebook and which requires no additional coding or programming by the business, is the first of its kind. “There have been several services brought to market that fall short of creating a truly easy-to-use social commerce experience because they ultimately force customers to leave social media to complete the transaction, to use a separate and cumbersome payment account, or they merely embed and re-direct the customer to a business’s website,” said Christopher Reckert, president and CEO of ePaymentAmerica, the creator of Yapyzal. “With Yap... (more)

Revenew Launches Three Marketing Technology Enhancements on its Marketing Network

PALATINE, Ill., Sept. 26, 2013 /PRNewswire/ -- Revenew, the leader in Channel Networking™, announced the launch of three new enhancements to its marketing network. Each feature has been developed to provide more value to the over 2000 reseller members and 40 brands on the marketing network today.  First, the introduction of SearchBurst™ brings a highly innovative and effective search marketing solution to users of the network. Resellers are able to target consumers within 20 miles of their location seeking information about a specific solution. Secondly, the E-newsletter Facebook Application offers network members an alternative to the traditional emailed e-newsletter by enabling broader distribution through the reseller's social network. Revenew delivers original news to members for their Facebook page to attract new customers and engage the member's most valuable... (more)

Equinix, Vancis and Nikhef Boost Network Connectivity with New Partnership in Amsterdam

AMSTERDAM, April 10, 2014 /PRNewswire/ -- Equinix, Inc. (Nasdaq: EQIX) the global interconnection and data center company, Vancis, provider of high-quality ICT services, and Nikhef, the National Institute for Subatomic Physics, today announced they have joined infrastructure to deliver enhanced network connectivity to businesses in the Amsterdam Science Park. The collaboration provides new opportunities for customers to expand their data centre footprint, and access to cloud providers such as Cloudsigma, Virtustream, Carrenza and Redbee and leading networks including Box, Joyent, Syniverse, FireHost and AMS-IX already present in Equinix's rich business ecosystems in Amsterdam.  Access to Nikhef and Vancis is immediately available for Equinix customers in AM3 Science Park. Highlights / Key Facts Equinix has established direct connections to the Nikhef and Vancis (S... (more)

The ex-employee menace: 89 per cent retain access to Salesforce, QuickBooks & other sensitive corporate apps

-- Intermedia's 2014 SMB Rogue Access Study explores the security threat posed by former employees. READING, England, Aug. 13, 2014 /PRNewswire/ -- What do you take with you when you leave your job? According to a new report from Intermedia, the world's largest one-stop shop for essential IT apps for SMBs, the answer probably includes IT access—such as passwords to the corporate Twitter or Salesforce account, or confidential files stored in personal Dropbox accounts. To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7281751-intermedia-s-2014-smb-rogue-access-study-security-threat-posted-by-former-employees/ This data comes from the 2014 Intermedia SMB Rogue Access Study, which was released today. Based on a survey of knowledge workers performed by Osterman Research, this study quantifies the staggering sco... (more)

Twenga Announces its Entrance into the Solution Provider Market for Traffic Acquisition

PARIS, September 23, 2014 /PRNewswire/ -- In a climate where e-commerce competition intensifies in the run up to Christmas, the performance of online advertising campaigns has become a strategic challenge. More than ever, it is all about increasing sales and recruiting new clients, all while carefully managing acquisition costs to maximise margins.      (Logo: http://photos.prnewswire.com/prnh/20140610/690804 ) In light of this, Twenga has launched two new solutions, smart SEM and smart LEADS, which dramatically increase revenue and return on investment (ROI) for an e-retailer's advertising expenditure. These two solutions incorporate unique algorithms and an innovative technical platform that combine the advanced profiling of a merchant's products and their audience. Smart SEM by Twenga: Search Marketing automation and management of both long tail and ROI  Using e-... (more)