Marketing and Sales

Photo credit wikipedia Special Operations Command (SOCOM) recently released a Broad Agency Announcement soliciting proposals for several types of technologies that they are looking for in cooperation with the private sector. We are interested in all forms of disrupting technologies at  Crucial Point LLC and after looking this wish list from SOCOM it is  pretty clear they are looking for disruptive technologies as well. Below is a breakdown of what they are looking for. If your company can help in any of these fields you can check to the BAA here. AREAS OF TECHNOLOGICAL AND SCIENTIFIC IMPORTANCE FOR SRSE (SPECIAL RECONNAISSANCE, SURVEILLANCE, & EXPLOITATION)  Tags – Tagging, Tracking, and Locating technologies.  SOCOM is looking for lightweight, low cost, and low energy GPS and non-GPS trackers, biological and chemical taggers, various beacons, audio and video recor... (more)

Tiggzi – Cloud-Based HTML5 and Hybrid Mobile App Builder

Last week we have we have renamed our cloud-based mobile app builder to Tiggzi (from Tiggr). Tiggzi is the most powerful and easy to use cloud-based mobile app builder. Free Plan! But, even more interesting news (for you) is that now we have a Free plan. No credit card nothing, just sign up and start building your mobile app. All the gotiggr.com links work and will continue working and we will be updating all the social media links. For now, use the links below to get help. Email Forum Docs and Getting Started Blog Twitter Facebook ... (more)

Why You Need Better Content, Not Just More Content

As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Game, set, match to the competitor, right? Not so fast, my content marketing friends. First, think about the sales funnel: While there’s no universally accepted set of steps in the sales funnel, I typically use the follo... (more)

How to Make Google Reader Your Content Marketing Partner

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com ... (more)

Dear Google, I am not buying Plus

Google+ might be a decent alternative to Twitter, but it does not play well with others Okay Google, we get it. You make some really great products. But what’s the deal with Google+? The service is seems to aspire to be mix between Facebook and Twitter, yet is lacking the critical differentiators that both of Facebook and Twitter offer. Facebook and Twitter have become huge for a few reasons. The first, is a low low barrier to entry. The second, is the ease of integration for Facebook/Twitter with each other – and the number of ways to access. Android and iPhone both offer deep... (more)