8 Tips for Going Paperless In Your Small Business
Ray Coleman is a small business owner who writes about money management,
green living, and sustainability.
One of the great benefits of the modern age is the ability of small
businesses to conduct a majority of their operations in the digital realm.
Eliminating the need for bulky file cabinets, storage facilities,
photocopiers, printers, and scanners can reduce overhead dramatically.
Replacing costly courier services with emails, and swapping out newsletters
and solicitations for social media and web-based marketing programs means
serious cost savings, as well.
Essentially, all of this comes down to replacing paper with pixels. By taking
your business green, you're not only helping the environment, you're freeing
up a ton of working capital for your venture – and often creating a better
and preferred experience f... (more)
I hear it often; I need to acquire more customers like my “most valuable”
customers. But what makes a customer “most valuable”? What are the
characteristics and/or behaviors that make a customer “most valuable”?
This simple question is anything but simple. Let me explain through an
Let’s say that you work for an airline (note: this exercise works equally
well with other customer-centric industries such as hospitality, gaming,
entertainment, retail, credit cards, financial services, telco and
insurance). You have been asked to identify the airline’s “most
valuable” customers. This information will be used to prioritize marketing,
sales, support and product development efforts. As part of your analysis, you
identify three different customer scenarios and need to determine which of
these customer scenarios is “most valuable”:
Customer A is a long-time membe... (more)
I was reading an interview with John Krafcik, CEO of Google’s Self-driving
Car Project, in the August 8th issue of Bloomberg BusinessWeek. The article
referenced a survey by AlixPartners where they found that 73% of people
wanted autonomous vehicles. But when people had the option to have a
steering wheel in the car, allowing optional full control to the driver, the
acceptance rate jumped to 90%. This finding, that people are much more
accepting of automation and new ideas when they have the option of control,
is totally consistent with what we found with respect to how to deliver big
The big data engagements we run for EMC focus on applying predictive and
prescriptive analytics to deliver recommendations to help key decision makers
become more effective at at their jobs. For example, delivering
recommendations to teachers in how to best group th... (more)
DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real
time data from sources such as mobile devices, web, social media, sensors,
log files and transactional applications, Big Data has found a host of
vertical market applications, ranging from fraud detection to R&D.
Photo - http://photos.prnewswire.com/prnh/20140821/138541
"Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies,
Industry Verticals & Forecasts"
In 2014 Big Data vendors will pocket nearly $30 Billion from hardware,
software and professional services revenues Big Data investments are further
expected to grow at a CAGR of nearly 17% over the next 6 years, eventually
accounting for $76 Billion by the end of 2020 The market is ripe for
acquisitions of pure-play Big Data startups, as competition heats up between
IT incumbents Nearly every large scale IT ven... (more)
The Big Data Intellectual Capital Rubik's Cube
This is another topic that has taken me a long time to write, but several
conversations with Peter Burris(@plburris) from Wikibon finally helped me to
pull this together. Thanks Peter!
I’ve struggled to understand and define the Intellectual Capital (IC)
components – or dimensions – of the new, Big Data organization; that is,
what are the new Big Data assets that an organization needs to collect,
enrich and apply to drive business differentiation and competitive advantage?
These assets form the basis of the modern “collaborative value creation”
process and are instrumental in helping organizations to optimize key
business processes, uncover new monetization opportunities and create a more
compelling, more profitable customer engagement.
To start this discussion, let’s first start with an understanding of the
economic v... (more)
Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Case Studies - SMBs Succeding with Social Media
We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap
between Seller and Buyers through Social Media Marketi... (more)
Due to the wide spread nature of internet and Web 2.0 trend the online
presence is becoming increasingly competitive. Search engines are
continuously working towards improving their search results to give accurate
and relevant information to the users. Search engine algorithm tends to
change every now and then and one has to adapt the changes immediately to be
in the top of the race.
Search engine optimization (SEO) is a broad sense is the set of methods used
to boost website traffic, increase ROI that the website receives from the
search engines, and businesses are affected depending on their placement in
search results. It is an iterative and ongoing process, which keeps on
changing as per the search engine rules.
Some of the major updates for 2009 till now in the field of SEO are as
Google Improves Flash Indexing
Google has enhanced its sea... (more)
Business leader, best-selling author and Hall of Fame speaker Scott McKain
joined Ulitzer with his blog syndication at
Scott McKain is the Co-founder and Principal of The Value Added Institute, a
think-tank that examines the role of the customer experience in creating
significant advances in the level of client loyalty. He is Vice Chairman of
Obsidian Enterprises, a dynamic holding company with 19 companies in diverse
industries, that was named one of the "fastest-growing companies" in America,
and is also Vice Chairman of Durham Capital Corporation.
Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While
Your Competition Fails" has already reached the #1 spot on Amazon.com's list
of Customer Service Bestsellers! He is the author of two #1 additional
business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)
You don’t have to be a techie to have heard about the challenges Amazon’s
faced with its EC2 elastic cloud offering over the weekend. States of
emergency were declared up and down the eastern seaboard after a destructive
line of thunderstorms knocked out power in over 4 million homes — including
Amazon’s East Coast cloud data center. The outage took down Netflix,
Pinterest, Instagram and well-known cloud applications, as well as cutting
off access to countless numbers of businesses whose names we might never
Since then, media and social media have been speculating on what this event
says about the future of the cloud. It culminated in an article on Sunday in
the New York Times by Quentin Hardy, in which he states that the outage
“underlined how businesses and consumers are increasingly exposed to
unforeseen risks and wrenching disruptions as they increasingly... (more)
2016 will be the year of the data lake. But I expect that much of 2016 data
lake efforts will be focused on activities and projects that save the company
more money. That is okay from a foundation perspective, but IT and Business
will both miss the bigger opportunity to leverage the data lake (and its
associated analytics) to make the company more money.
This blog examines an approach that allows organizations to quickly achieve
some “save me more money” cost benefits from their data lake without
losing sight of the bigger “make me more money” payoff – by coupling
the data lake with data science to optimize key business processes, uncover
new monetization opportunities and create a more compelling and
differentiated customer experience.
Let’s start by quickly reviewing the concept of a data lake.
The Data Lake
The data lake is a centralized repository for all the org... (more)
An affiliate is someone who sells another businesses products or services on
their behalf and/or provides leads for that business and gets paid a
percentage of what is passed on or sold. You don’t have to deal with
warehousing, customer complaints, pricing and so many of the other hassles of
running a business and you can paid as much as 75% of the sale. No wonder so
many people want to get into this game.
Typically to succeed as an affiliate marketer you must have a very good
informational site attracting visitors on specialized subjects with your
interesting content. You have to draw a crowd and then sell products related
to the same subject.
Here’s how it’s done:
1. Build your site.
It’s best to pick a subject that you have an intimate knowledge of and pick
a niche within that subject. As an example: If you’re an avid golfer and
have an intimate knowledge of the... (more)