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The Big Data Intellectual Capital Rubik's Cube This is another topic that has taken me a long time to write, but several conversations with Peter Burris(@plburris) from Wikibon finally helped me to pull this together. Thanks Peter! I’ve struggled to understand and define the Intellectual Capital (IC) components – or dimensions – of the new, Big Data organization; that is, what are the new Big Data assets that an organization needs to collect, enrich and apply to drive business differentiation and competitive advantage? These assets form the basis of the modern “collaborative value creation” process and are instrumental in helping organizations to optimize key business processes, uncover new monetization opportunities and create a more compelling, more profitable customer engagement. To start this discussion, let’s first start with an understanding of the economic v... (more)

Big Data Business Model Maturity Index Guide By @Schmarzo | @BigDataExpo #BigData

We developed the Big Data Business Model Maturity Index to help organizations measure how effective they were at leveraging data and analytics to power their business models (see Figure 1). What we hadn’t done until now, though, was to translate this index into a set of recommendations or actions to help organizations advance from one stage to the next.  That’s the objective of this blog (and maybe my next book…God forbid!!!):  to give our clients a checklist of actions to facilitate progressing along the Big Data Business Model Maturity Index. Figure 1: Big Data Business Model ... (more)

Measuring the Move to Digital

Marketing and Sales on Ulitzer The economy is putting ever-increasing demands on marketers to make every euro count and demonstrate positive ROI. According to the "iStrategy" a leading program of Business, Marketing and Creative professionals (ran by GDS International), the demand to perform is driving marketers online. More than one-third of marketers attending the iStrategy program were surveyed and believed that interactive marketing ROI would be more profitable than traditional marketing-such as TV, radio and outdoor in 2010. In fact 27% of the marketers indicated they would... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for ti... (more)

Wired MIR

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

Ph.D. in Twitter Anyone?

New Media on Ulitzer Colorado Technical University (CTU), a leading provider of education to career-motivated students, has launched six graduate degree programs designed to help prepare professionals to use technology and social media to meet changing business demands. The new programs include two doctor of management degrees - one in emerging media and another in environmental and social sustainability; two doctor of computer science degrees - one in digital systems security and another in emerging media; and two master of science degrees - one in systems engineering and anot... (more)