“Let’s just set up a blog and do some of that social media stuff and see
what happens.” Many of us have heard this cringe-worthy statement or
something like it, and it reeks of a tactics before strategy approach, one
that we consistently advise against. Content marketing is no different.
Strategy first, execution second, relentless execution third, fourth and
fifth.
Planning – Your Content Marketing Map
Last month, Mike laid out the right approach to developing a content
marketing map in 12 Questions That Should Guide Your Content Marketing Plan.
Creating the plan is incredibly important and the place where many companies
fall down right out of the gate – but what you do with the plan is just as
critical. When you set off on a trip to a new destination, you typically
want a map. Whether that’s the old school atlas, a printout from a site
like Google Maps, or a G... (more)
NEW YORK, Feb. 17, 2012 /PRNewswire/ -- While U.S. and other world economies
struggle with productivity, C-suite executives in manufacturing worldwide
will gather at the 8th annual Manufacturing Leadership Summit
(https://www.mlsummit.com) to discuss "The Future Manufacturer: Change the
Rules, Rule the Future."
(Logo: http://photos.prnewswire.com/prnh/20120119/NY38756LOGO)
The Summit, hosted by the Manufacturing Leadership Council
(http://manufacturingleadershipcouncil.com), the exclusive executive
manufacturing network, will take place April 29-May 2 at The Breakers in Palm
B... (more)
Our colleague, Lori MacVittie, has been honored with the CloudNOW Top Ten
Women in Cloud Award for her contributions, accomplishments, and thought
leadership. Now you might think it would be cool working with such a cloud
know-it-all: she writes the best blogs/articles, she corrects you when
you’re mistaken, she knows network/infrastructure/security/applications
inside out, she’s not too fond of Mondays, she’s gluten-free, has a
wicked sense of humor and she’s fairly feisty. Yeah, it’s fun.
I first met Lori a few years back when she started at F5 and joined the
Technical Marke... (more)
Manhattan Beach, CA, February 15, 2012 --(PR.com)-- Geosemble Technologies
unveiled today the newest release of its GeoXray™ software suite for
automatic visualization and analysis of information about places. The newest
2.8 release features the “TopicGenius” capability for filtering and
visualizing content topically and by location for increased relevance and
insight.
“We are very pleased to be bringing this capability to the marketplace,”
said Andre Doumitt, Geosemble’s CEO. “Currently, the Internet brings you
all things from all places, but with GeoXray, users can more quickly... (more)
My colleagues and twitter nation had a little mischievous fun this week.
Over the last few years most large technology events have some sort of
Twitter board that streams the event member tweets using a particular
hashtag. So as a colleague of mine was watching the twitter monitor he
decided to send a tweet and watch it appear. Then he thought began thinking
how many tweets would it take to dominate the twitter board for a short
period of time. And so the Twitter Flash Mob concept was born. Given the
relationship of the event sponsors and the demographic of the attendees an
ins... (more)
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