Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

“We should study Science Fiction in order to understand what someday could become Science Fact.” – Dr. Who?  Doc Brown?  Kodos and Kang? This is the time of year when everyone makes his or her predictions for 2018.  I have my predictions as well, but wanted to do something a bit more fun.  So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s.  There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies!  I decided to review the most popular sci-fi movies from 1950’s, and provide my perspective as to what these movies might tell us about 2018.  Maybe drink a Tab or Fresca as you read thi... (more)

Big Data Isn’t a Thing; Big Data is a State of Mind

“Big Data is dead.” “Big Data is passé.” “We no longer need Big Data; we need Machine Learning now.” As we end 2017 and look forward to big (data) things in 2018, the most important lessons of 2017 – in fact, maybe the most important lesson going forward – is that Big Data is NOT a thing. Big Data isn’t about the volume, variety or velocity of data any more than car racing is about the gasoline. Big Data is a state of mind. Big Data is about becoming more effective at leveraging data and analytics to power your business models (see Figure 1). Figure 1: Becoming More Effective at Leveraging Big Data to Power your Business   Big Data is a State of Mind Big Data is about improving an organization’s ability to leverage data and analytics to power their business models; to optimize key business and operational use cases; reduce security and compliance risk; to uncover n... (more)

Me, Myself and Digital Twins | @ThingsExpo #AI #IoT #BigData #DX #DigitalTransformation

It’s hard to get into the world of the Internet of Things (IoT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet engines, and locomotives? What can we learn about the concept of digital twins that we can apply more broadly – to other physical entities (like contracts and agreements) and even humans? What Is a Digital Twin? A Digital Twin is a digital representation of an industrial asset that enables companies to better understand and predict the performance of their machines, find new revenue streams, and change the way their business operates[1]. GE uses the concept of Digital Twins to create a digital replica of their physical product (e.g., wind turbine, jet engine, locomotive) that captures ... (more)

Beware the Tales of Techlash

According to Axios, Tom Donohue, president and CEO of the U.S. Chamber of Commerce, recently warned of the consequences of the strengthening “techlash” — the “backlash against major tech companies that is gaining strength … both at home and abroad, and among consumers and governments alike.” My friend Arianna Huffington recently penned “The Great Awakening,” in which she opines about “how our thinking about technology fundamentally changed in 2017 and where we go from here.” And just a few weeks ago, I made “The Case for Responsible Innovation” with the help of my friends Dave Sapin and Rob Mesirow from PwC. Here is a list of observable techno-facts: We humans are using more digital technology today than ever before. We will use more digital technology tomorrow than we are using today. Technology writ large is way ahead of any policy or law that might govern it. So... (more)

5 Tips for Retooling Your APM for Digital Banking and Insurance

Today’s finance customers are not comparing their experience between banks or insurance companies; instead, they’re measuring customer experience to Amazon, Southwest Airlines, Apple, and Disney, as well as fintech and insurtech companies. Because of this change in consumer behavior, financial services companies must find a way to move at Silicon Valley speeds while maintaining the financial services perfection that is demanded by customers, regulators, and shareholders. Consider this: The rapid adoption of digital banking will continue to empower customers (78% of bank customers would bank with a tech firm; 38% would like their bank to help with major purchases like sending relevant information in real time; 87% will use their branches in the future – and want human interaction, Accenture Research) A ‘push’ towards digital interaction will continue (71% of insura... (more)

CES 2018: A Story of Innovation

What’s really new at CES® 2018? This year, CES will be a gathering of professionals from almost every industry. Together they will architect the technological evolution of human interaction and communication. CES has transcended its “consumer electronics show” initialism, and now it tells a story of innovation unlike any we’ve seen before. The Buzzwords Last year’s megatrends of on-demand, machine learning, and autonomy have given way to this year’s buzzwords: AI, Blockchain, and AR. The anecdotal statistics are astounding. Everyone says they have AI projects in the works, AR projects are becoming ubiquitous, and even complete technophobes are talking about Blockchain (the underlying technology of cryptocurrencies such as Bitcoin) and other distributed ledger projects as if they were experts. The non-buzzwords paint an equally astounding, albeit more serious, picture.... (more)

Lessons from Being Listed in Wikipedia

A Nov. 30 article in the Business Journal covered some of our experiences with being a company listed on Wikipedia, and with that listing being challenged. I wanted to take a moment to highlight some of the lessons we learned and provide some simple advice for those of you who would like your organizations listed on Wikipedia. Wikipedia Moderators Make Hitler Look Like a Hobbyist First, never post your organization on Wikipedia without understanding "the rules" for all such articles. Your page will be speedily deleted, and you will have created a history for yourself of having been deleted. When you move to repost your article, you could be judged antagonistically as "spamming," even though that might not be your intent. The rules of Wikipedia govern a wide range of concepts, from worthiness for the existence of the article all the way to covering the nature of the ... (more)

Becoming “Netflix Intelligent”: Something Every Company Can Do!

Nobody does it better, Makes me feel sad for the rest. Nobody does it half as good as you, Baby, you’re the best. –Sung by Carly Simon in the James Bond movie, “The Spy Who Loved Me” Actually, that’s a movie (“The Spy that Loved Me”) that Netflix recommends for me since I’m a James Bond junkie and Netflix knows that. In fact, Netflix knows a lot about me as it knows a lot about all of its viewers, which is one reason why Netflix is a Wall Street darling and has rewarded its stockholders very well over the past couple of years (see Figure 1). Figure 1: Netflix Stock Price   But Netflix isn’t doing anything that other organizations cannot do. To replicate Netflix’s business success starts with thinking differently about the role of data and analytics in powering the organization’s business. And while I do not have any “insider secrets” to what Netflix does, it doe... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Economic Value of Data (EvD) Challenges | @BigDataExpo #BigData #Analytics

Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is important for organizations to invest the time and effort to understand the economic value of their data because data has a direct impact on an organization’s financial investments and monetization capabilities. However, calculating economic value of data (EvD) is very difficult because: Data does not have an innate fixed value, especially as compared to traditional assets, and Using traditional accounting practices to calculate EvD doesn’t accurately capture the financial and economic potential of the data asset. And in light of those points, let me share some thoughts that I probably... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)