A while ago I read a blog post from a marketing executive who wrote that he
had prohibited the use of certain words in his strategy and planning
meetings. Among those words there where many popular social networking and
media words such as Twitter, Facebook and LinkedIn.
Though that might seem odd at first, it makes a lot of sense. The point is
that while social media may serve as an effective method of promoting your
business, it is only a set of tools and channels that you may use to execute
against your business plan and strategy. It is part of the tactical stuff
that you do after you have figured out your strategy.
This may seem in contrast to all the talk on "social media strategies".
Well, one can certainly strategize on how to use social media for a
business. But... (more)
We asked Ian Lurie "What are key marketing trends and predictions for 2010?
What actions should marketers take in 2010?"
Ian Lurie is chief internet marketing strategist at Portent Interactive. He
is also the author of Conversation Marketing: Internet Marketing Strategies.
Ian Lurie
Blog Conversation Marketing Twitter portentint
"Twitter is a vast-self answering community. It’s also th... (more)
We asked Rebel Brown "What are key marketing trends and predictions for 2010?
What actions should marketers take in 2010?"
Rebel Brown is go-to-market strategist and Spin Doctor specializing in start
ups, turnarounds and start-around. She’s also an author and speaker.
Her business is PeopleWhoKnow.
Rebel Brown
Blog Phoenix Rising Twitter RebelBrown
"Vendors who understand buyers and... (more)
The final seconds ticked off the clock, and the New Orleans Saints walked off
the field with the Lombardi trophy, but another game was just getting started
as a collection of the world’s biggest brands were vying to turn their
Super Bowl advertising buzz into business results online. This year Boost
Mobile, Home Away, E*Trade & Google were the integrated marketing standouts
in Reprise Me... (more)
MOUNTAIN VIEW, CA -- (Marketwire) -- 02/08/10 -- NetBase, the Insight
Discovery company, today announced the appointment of three key senior
executives, rounding out its tenured leadership team. All are industry
veterans who have proven success in prior senior executive roles and
expertise in guiding high-tech companies through all stages of business
development, from start-up to IPO to ... (more)
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