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DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Social Media Marketing for Service Providers - David M. Scott: Tools & Trust. Part 6

David Meerman Scott explains the New Rules of Marketing talks about tools we can use and how trust can be earned. This is the sixth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David focuses on some essential marketing tools for today’s companies. ... (more)

Political revolutions on Twitter, visualized with R

Twitter has become a powerful medium for organizing and communicating with factions during popular uprisings: the crisis in Egypt, the uprising in Syria, the revolution in Iran, and other conflicts all around the world. Twitter's effectiveness relies on its ability for the various factions to self-organize and to fight the information battle in social media. Esteban Moro Egido, a mathematics professor at Universidad Carlos III in Madrid, puts this battle into stark relief with a video depicting Twitter activity around Spain's general strike in March this year. Esteban has used the R language for years to understand complex networks with applications in areas such as telecommunications and social media, and has put those skills to great use analyzing all of the tweets, retweets and mentions related to the strike. Here's the video:   Each point in the animation repres... (more)

Photo-Crashing Squirrel Leads to Social Media Win for Banff Lake Louise Tourism

More than 82 Million Impressions around the world BANFF, AB, Sept. 8 /PRNewswire/ - Quick thinking and a well-established social media program helped Banff Lake Louise Tourism (BLLT) turn the latest global internet sensation into a marketing dynamo for Banff National Park. "Two years ago, we launched an integrated social media program including the weekly Real Banff video report, a blog, Facebook page and Twitter profile," said Julie Canning, president and CEO of Banff Lake Louise Tourism. "When the "Crasher Squirrel" literally popped out of nowhere, our social media team was ready and able to quickly take advantage of the opportunity." Within hours of the Banff Crasher Squirrel taking off as the newest internet meme, BLLT had created a promotional YouTube video, the @Banff_Squirrel on Twitter, a search engine marketing campaign based on the squirrel keyword, a Banf... (more)

Largest Undergraduate Educational Institution in Texas Relies on Veeam to Manage Delivery of IT Resources on Campus

Server virtualization management tools from Veeam Software have become an integral part of the IT infrastructure in the Dallas County Community College District (DCCCD). Veeam Backup & Replication, Veeam Business View and Veeam Monitor enable the district’s IT team to protect, manage and monitor mission-critical servers according to business priorities, empowering them to measure performance and reallocate resources to support the needs of the district. “We consolidated 12 of our server racks down to three, with 160 virtual machines running on eight physical machines,” explained Joe Gremillion, network support specialist for the district. “Veeam Business View and Veeam Monitor enable us to see and manage our virtual servers by category, such as email servers, file servers and test servers. This gives us the kind of management overview we need to focus on core servi... (more)

Sav Banerjee Joins MWW Group as Senior Digital Strategist in the Company's DialogueMedia Practice

NEW YORK, Jan. 20 /PRNewswire/ -- MWW Group (, one of the nation's top ten public relations firms, announced today that Sav Banerjee has joined MWW Group as a senior digital strategist in the firm's industry leading DialogueMedia practice. Banerjee brings more than six years of experience working in the digital marketing and social media space and his experience spans a number of sectors including technology, retail and consumer packaged goods. Banerjee has worked with such notable clients as HP, Visa, Proctor & Gamble, and eBay. In his new role at MWW Group, Banerjee will develop strategic social media campaigns for a number of MWW Group's key clientele. "Sav is a key addition to our DialogueMedia team and brings a range of expertise leading social media programs for some of the world's largest and most respected brands. His insight and expertise w... (more)

Springer Mountain Farms Taps Hipcricket for Mobile Marketing and Mobile Website Solutions

Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that leading poultry producer Springer Mountain Farms will launch a mobile website, as well as text-to-win and loyalty rebate campaigns in April 2012. Hipcricket’s campaigns aim to drive sales for distributors and retailers, encourage customer loyalty via rebate codes and increase consumer awareness with event-based mobile contests, all while simultaneously building an opt-in loyalty program which Springer Mountain Farms can leverage in future marketing efforts. The Springer Mountain Farms mobile site focuses on alerting consumers to the weekly “specials” offered by retail partners across the country. Recognizing the opportunities that mobile marketing can offer, Springer Mountain Farms selected Hipcricket to optimize its mobi... (more)

Steiner Studios Taps Conversation to Develop New Website

NEW YORK, April 4, 2012 /PRNewswire/ -- Steiner Studios - the state-of-the-art film and television production facility that unveiled five new soundstages in the Brooklyn Navy Yard on Monday, March 26 - has tapped Manhattan-based Conversation, LLC to assist in designing and developing a new website. "We are excited to work with Steiner Studios in developing a new online identity," said David Orellana, Design Director at Conversation. "By launching a modern website with a convenient user interface, Steiner Studios will be able to connect with a much larger audience of producers, directors, and business people looking for the best place to produce a major television show, commercial, or feature film on the East Coast." Steiner Studios' new stages, totaling 45,000 square feet, will substantially increase the number of jobs in the film, television, and commercial produ... (more)

Ziosk Network Continues Growth with the Addition of Chevys Fresh Mex

TableTop Media, creator of the Ziosk, announces a partnership with Chevys Fresh Mex to expand the Ziosk Digital Media Network into their restaurants as they undergo a brand revitalization, which includes new menu offerings and design, as well as a refocus on the guest experience and overall brand positioning. Chevys is using Ziosk to connect with guests via social media. (Photo: Business Wire) The Ziosk is a 7” touchscreen giving guests the ability to view promotions and specials, order items, play games, watch videos and movie trailers and pay the check right at the table. Restaurants with Ziosk see higher guest satisfaction, driving frequency and increased sales. “The guest experience is the most important thing to us. The Ziosks highlight featured food and beverage offerings as well as make ordering and paying more convenient. Best of all, they’re entertaining a... (more)

Ricoh Makes Strategic Investment in PTI Marketing Technologies, Continuing to Expand Beyond Print

TOKYO and SOLANA BEACH, CA -- (Marketwire) -- 08/21/12 -- Ricoh Company, Ltd. (Ricoh) today announced that it has made a significant investment in PTI® Marketing Technologies™, a leading provider of web-to-print and marketing personalization solutions for both enterprise users and print service providers. This investment will be used to further enhance the development of new marketing collateral management tools to help enterprises and commercial printers on their continued path towards efficiency and growth. It is another strategic move by Ricoh to provide complete, end-to-end production print solutions for customers, ensuring that they are equipped with all of the necessary resources to become marketing service providers, including marketing automation and brand management. Ricoh enables companies of all sizes around the world to help expand their businesses with ... (more)

BYUtv Launches HD Multimedia Sports-Fan Website,

PROVO, Utah, Aug. 30, 2012 /PRNewswire/ -- Building on its unprecedented leadership in live High Definition (HD) college sports programming, Brigham Young University's national non-commercial television network, BYUtv, today announced the launch of – a groundbreaking interactive HD website that combines social media interaction and gamification elements with the passion and commitment of being a devoted spectator. The site is designed to fully engage a tech-savvy fan base, allow them to live stream or access BYUtv's video-on-demand archive anywhere, anytime, on any device, interface with other social media platforms and move beyond observer status by becoming virtual "players" and "commentators" on their favorite teams. As the only nationwide university-affiliated network continues to expand carriage of its "see the good in the world" programming to ... (more)