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It’s hard to get into the world of the Internet of Things (IoT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet engines, and locomotives? What can we learn about the concept of digital twins that we can apply more broadly – to other physical entities (like contracts and agreements) and even humans? What Is a Digital Twin? A Digital Twin is a digital representation of an industrial asset that enables companies to better understand and predict the performance of their machines, find new revenue streams, and change the way their business operates[1]. GE uses the concept of Digital Twins to create a digital replica of their physical product (e.g., wind turbine, jet engine, locomotive) that captures ... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

The What, Why, and How of APIs | @DevOpsSummit #API #DevOps #WebPerf

The What, Why, and How of APIs By Kameerath Kareem For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just like every other language, there is always the need for an interpreter when trying to communicate with someone who doesn’t speak the same language as you.  This is where APIs come into play, APIs act like the interpreter helping different independent services interact and interpret the data shared with each other. APIs Everywhe... (more)

LATAM Partner Summit 2017 – Day 2 Sessions

LATAM Partner Summit 2017 – Day 2 Sessions After the arrivals on Day 1 (summarized here), Day 2 offers a packed agenda, some top notch speakers, and coffee firmly set to ‘continuous delivery’ mode. Welcome Robert Rivera opens with a rousing welcome for all attendees who travelled from 13 different countries across the continent to be here. A magnificent showing of enthusiasm for Dynatrace and dedication from our partners. Partners are performing in LATAM! Significant year on year contribution increases in sales and customer adoption, and the product shift in LATAM mirrors the global trend of massive increases in Dynatrace for cloud migration projects, container and micro-service based architectures. Well done LATAM! Market share and opportunity Dynatrace CEO, John Van Siclen takes center stage. Dynatrace continues to lead market share by quite some distance. And t... (more)

From #BigData to #FastData | @CloudExpo #DevOps #AI #APM #Monitoring

Fast Data, Fast Monitoring By Christopher Tozzi Big data is old news. Today, the key to leveraging data effectively is to do fast data. In a similar fashion, traditional incident management-which entails collecting and analyzing large volumes of monitoring information-is no longer enough. Organizations must also now do "fast monitoring," which means not only collecting monitoring data; but making it actionable in real-time. This post examines what fast monitoring means, and explains how incident management teams can implement this approach to realize great benefits. Defining Fast Data To understand the concept of fast monitoring, you have to understand fast data - one of the newest innovations in the big data world. Very simply put, fast data is big data done in a fast way. Whereas big data traditionally meant storing large amounts of information and analyzing it lat... (more)

Connect with Your Customers by Marketing with Meaning

The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. In his new book called The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob outlines a model for developing meaningful marketing and then highlights many examples on how the model can be tailored to any company, large or small. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. I have invited Bob Gilbreath to get an insider look into his book The Next Evolution of Marke... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Economic Value of Data (EvD) Challenges | @BigDataExpo #BigData #Analytics

Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is important for organizations to invest the time and effort to understand the economic value of their data because data has a direct impact on an organization’s financial investments and monetization capabilities. However, calculating economic value of data (EvD) is very difficult because: Data does not have an innate fixed value, especially as compared to traditional assets, and Using traditional accounting practices to calculate EvD doesn’t accurately capture the financial and economic potential of the data asset. And in light of those points, let me share some thoughts that I probably... (more)

Where to Plug Your Personal Brand

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate. The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career. Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand: •    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great pla... (more)

Technology Brand Development Essentials

Having created and shaped several successful brands over the past decade, including FrontBridge (acquired by Microsoft) and FileNet (acquired by IBM), there are a few fundamentals that are key to successful brand development. It has to start at the top with the CEO supporting an investment in branding and disciplined brand management. Without that, it’s a non-starter. Given technology companies are continuously innovating and changing products, the brand strategy has to be differentiated and relevant to target markets and the executional guidelines have to be consistently applied in order for brand equity to be built over time Brand Manifesto A good place for marketers to start is to have a branding manifesto, i.e., what’s the purpose of building a brand and what difference will it make? Here’s what I wrote at FileNet:. “A brand is much more than a logo. It’s the t... (more)