Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Me, Myself and Digital Twins | @ThingsExpo #AI #IoT #BigData #DX #DigitalTransformation

It’s hard to get into the world of the Internet of Things (IoT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet engines, and locomotives? What can we learn about the concept of digital twins that we can apply more broadly – to other physical entities (like contracts and agreements) and even humans? What Is a Digital Twin? A Digital Twin is a digital representation of an industrial asset that enables companies to better understand and predict the performance of their machines, find new revenue streams, and change the way their business operates[1]. GE uses the concept of Digital Twins to create a digital replica of their physical product (e.g., wind turbine, jet engine, locomotive) that captures ... (more)

The What, Why, and How of APIs | @DevOpsSummit #API #DevOps #WebPerf

The What, Why, and How of APIs By Kameerath Kareem For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just like every other language, there is always the need for an interpreter when trying to communicate with someone who doesn’t speak the same language as you.  This is where APIs come into play, APIs act like the interpreter helping different independent services interact and interpret the data shared with each other. APIs Everywhe... (more)

Economic Value of Data (EvD) Challenges | @BigDataExpo #BigData #Analytics

Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is important for organizations to invest the time and effort to understand the economic value of their data because data has a direct impact on an organization’s financial investments and monetization capabilities. However, calculating economic value of data (EvD) is very difficult because: Data does not have an innate fixed value, especially as compared to traditional assets, and Using traditional accounting practices to calculate EvD doesn’t accurately capture the financial and economic potential of the data asset. And in light of those points, let me share some thoughts that I probably... (more)

A Short History of Programming – Part 2 | @DevOpsSummit #Java #AI #ML #DevOps

Code Compiled: A Short History of Programming - Part 2 By Omed Habib This is the story of software. The initial blog in this series was all about the structural formation of programming languages. We went all the way back to steampunk days to see how the framework for programming grew out of Charles Babbage’s Analytical Engine in the 1840s. We ended up with a list of the most active programming languages in use at the moment. Now we’ll take the next logical step to examine what programming has done for enterprises and SMBs. We’ll also trace the effects of shockwaves in the world of databases, communications, and mobility. Technological Change Blindness There’s a strange phenomenon known as change blindness that describes how normal people don’t notice massive, obvious changes in their environment. It can emerge from gradual shifts or very rapid transformations that ar... (more)

From #BigData to #FastData | @CloudExpo #DevOps #AI #APM #Monitoring

Fast Data, Fast Monitoring By Christopher Tozzi Big data is old news. Today, the key to leveraging data effectively is to do fast data. In a similar fashion, traditional incident management-which entails collecting and analyzing large volumes of monitoring information-is no longer enough. Organizations must also now do "fast monitoring," which means not only collecting monitoring data; but making it actionable in real-time. This post examines what fast monitoring means, and explains how incident management teams can implement this approach to realize great benefits. Defining Fast Data To understand the concept of fast monitoring, you have to understand fast data - one of the newest innovations in the big data world. Very simply put, fast data is big data done in a fast way. Whereas big data traditionally meant storing large amounts of information and analyzing it lat... (more)

Local Business Listing Security and the Claiming Process

Security about Local Business Listings is critical to avoid local listing hijackings If you keep a eye out on Microsoft Bing’s Local Listing Center you will find that occasionally their system is backlogged and they do not accept new local business listing claiming until their backlog and issues have been resolved. When visiting the URL https://ssl.bing.com/listings/ListingCenter.aspx the following notice gets posted: “Local Listing Center Backlog: We have received a lot of feedback recently regarding issues with claiming and updating business listings using Bing Local Listing Center. We are actively working on fixing these issues and will closely monitor the progress of clearing out the backlog. We understand that this has been very frustrating for many of you and sincerely apologize for the long delays. Thank you for your patience! Bing Local Listing Center Team... (more)

6 Marketing Challenges in a Changing Technology World

For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times seems conversational. Technology is changing exponentially in real time. It’s why marketing pros know they must stay ahead of the curve on technology, trends, and how it affects their brand or be left behind by competitors. Technology, including its applications in digital marketing and print, has taken a dominant seat at the brainstorming table. As marketing pros hammer out their brand’s strategies, there are six marketing challenges you and your team are facing in 2017 and beyond. Consider what changes your marketing mix requires to stay competitive. 1.  Mobile phones increased use The... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'll see lots of evidence. Find a growing business and you'll see a passion for creating the next opportunity. These teams consciously look for an upside, while everyone else focuses on sliding down the slippery slope. Find a successful person and you'll often meet a positive, focused individual ... (more)

Fish Where the Fish Are: Content Distribution on Partner Sites

How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company's website.  Providers need to make their content available that matches the buyer's steps at their partner's websites.  If planning has been applied that involves distribution and measurement, providers can collect solid data on the value of that partner site, messaging traction and the performance of their content. Do Not Confuse Brand Value With Buyer Value Companies really should focus on being partners when it benefits a common set of buyers.  Too many times, providers join up because of the brands involved, but the result is little added value to the buyers.  This can be expensive and shows a lack of buyer consideration by both companies.  The worst part of this is the energy could have been directed at a b... (more)

Big data to aid Big apple

Big data shakes hands with academics. Big cities are sources of big data. Data comes in streams from all directions from diverse sources like traffic, crime, scams, events, emails, social media sites, weather sensors, sniffers of various kinds, parking lots and you name it. This data is not the kind of data that you can feed directly to a relational engine, it is diverse, a mélange and can only be termed informatics. A new center, Center for Urban Science and Progress (CUSP) at New York University will be utilizing Big data to understand the dynamics of the city through various sensors and look through the data they bring in. Similar programs are already in place in University of Chicago and MIT. Outside USA similar efforts are in place like Spain and Singapore. NYU will offer MS and PhD programs and takes an integrated look at physical, biological and informational d... (more)