Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Code Compiled: A Short History of Programming - Part 2 By Omed Habib This is the story of software. The initial blog in this series was all about the structural formation of programming languages. We went all the way back to steampunk days to see how the framework for programming grew out of Charles Babbage’s Analytical Engine in the 1840s. We ended up with a list of the most active programming languages in use at the moment. Now we’ll take the next logical step to examine what programming has done for enterprises and SMBs. We’ll also trace the effects of shockwaves in the world of databases, communications, and mobility. Technological Change Blindness There’s a strange phenomenon known as change blindness that describes how normal people don’t notice massive, obvious changes in their environment. It can emerge from gradual shifts or very rapid transformations that ar... (more)

From #BigData to #FastData | @CloudExpo #DevOps #AI #APM #Monitoring

Fast Data, Fast Monitoring By Christopher Tozzi Big data is old news. Today, the key to leveraging data effectively is to do fast data. In a similar fashion, traditional incident management-which entails collecting and analyzing large volumes of monitoring information-is no longer enough. Organizations must also now do "fast monitoring," which means not only collecting monitoring data; but making it actionable in real-time. This post examines what fast monitoring means, and explains how incident management teams can implement this approach to realize great benefits. Defining Fast Data To understand the concept of fast monitoring, you have to understand fast data - one of the newest innovations in the big data world. Very simply put, fast data is big data done in a fast way. Whereas big data traditionally meant storing large amounts of information and analyzing it lat... (more)

Effective Analytics | @BigDataExpo #BigData #IoT #M2M #DigitalTransformation

I was reading an interview with John Krafcik, CEO of Google’s Self-driving Car Project, in the August 8th issue of Bloomberg BusinessWeek. The article referenced a survey by AlixPartners where they found that 73% of people wanted autonomous vehicles.  But when people had the option to have a steering wheel in the car, allowing optional full control to the driver, the acceptance rate jumped to 90%.  This finding, that people are much more accepting of automation and new ideas when they have the option of control, is totally consistent with what we found with respect to how to deliver big data analytics. The big data engagements we run for EMC focus on applying predictive and prescriptive analytics to deliver recommendations to help key decision makers become more effective at at their jobs.  For example, delivering recommendations to teachers in how to best group th... (more)

What’s that? #whatsappdown?

I love the outcry that surrounds a digital service outage. It’s almost as though someone has turned off the oxygen for a few moments. So, it comes as no surprise that everyone went a bit crazy when Whatsapp went down for a few hours on Wednesday night. The usual scenario played out – people turned to social media to vent, and to laugh, and media were on the hunt for some useful commentary. Dynatrace on the BBC and Fox News Given our expertise and leadership in the application monitoring space, I was able to shed some light on what might have happened and why we should all find some sympathy for Whatsapp. BBC – WhatsApp offline for several hours Fox News – WhatsApp back up after global outage Here’s some more context that media didn’t cover. 1. More than a billion users expect Whatsapp to be 100% perfect, all the time. Source: Venture Beat – https://venturebeat.com... (more)

Want a Successful Marketing Team? Hire These 7 Types of People

As the owner of a growing marketing firm, I spend a reasonable amount of time thinking about the people who work for our company. Where are the gaps in our skillsets? Does everyone fit the corporate culture? Do we have the right people to tackle current work and the work that we know is coming? Does everyone know what he or she has to do to achieve professional success at the company? Are people generally fulfilled in their work lives? As we embark on yet another phase of our growth, marked by a handful of available positions, I am forced (in a good way) to reflect on the types of people that will make us a well-rounded team and establish the foundation for a bright future. As they say, teamwork makes the dream work. So who do I want on my team moving forward? These types: The Strategist There will always be a place for someone, usually a seasoned someone, who can ... (more)

Trends that will shape ios apps development in 2017

Although Apple’s operating system holds second place in the global market share with only 12%, iOS app development is much more lucrative. When developing for the iOS platform you are targeting an audience with much greater purchasing power, but more importantly, is loyal to the platform. To retain these loyal customers within its ecosystem, Apple has to satisfy all their whims by constantly improving and enhancing the platform with the latest technology available. Let’s see what technology trends will set the pace for iOS app development in 2017. It is vital for developers, as well as for entrepreneurs, to know these trends in and out, and to closely follow them, not only to survive the brutally competitive mobile app marketplace but also to derive the maximum benefit from the Apple’s relatively small but “willing to spend” customer base. Incorporating Augmented... (more)

Enterprise Mobility Asia News Weekly – Week of March 31, 2013

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Also read SMAC News Weekly A study conducted by GlobalWebIndex reveals China is the country with the world’s highest mobile purchase penetration rate. Fifty-five percent of Internet users in the country made a purchase via mobile device in the fourth quarter of 2012.  South Korea comes in second with 37 percent.  Read Original Content According to managed consulting firm Condition Zebra, Malaysia has los... (more)

Optimizing Your Alert Management Process

In a simpler world, all alerts would be created equal and your infrastructure would either be completely working or completely broken — with no middle ground. In reality, however, the world is not that simple. Especially not today, when infrastructure is more diverse and complex than ever. Coping with that complexity requires a different approach to monitoring and alert management. You need to do much more than treat incident management as a process of responding to alerts in the order they come in or assuming that every alert requires action. This post explains why a flexible, nuanced approach to alert management is vital, and how to implement it. Modern Infrastructure is Complex To understand why a flexible alert management process is essential, let’s examine the factors that make modern infrastructure complex. Consider the following points: Infrastructure is hea... (more)

Dynamics 365 – Pivoting Sales for Account Based Marketing

The other day I wrote a post about Account Based Marketing “ABM”. This was prompted by a short blog post I read on ABM, and it resonated with me as a pretty cool idea. I received a lot of responses from people “in the know”, and I quickly realized that this was not some “fringe concept”. After three days of reading up, I am even more convinced that this is worth a serious look. Bone Up There are quite a few great resources on what this approach is, and why it makes sense. I won’t rehash that, instead I will point you to a few that I found informative: Microsoft’s own Alex Sessoms (@Alex_Sessoms) has done a whole series on Account Based Marketing here Matt Heinz (@heinzmarketing) has gone quite deep on this, even offering a free workbook on how to get there here James Martin (@james_a_martin) also did a nice article on this here Or a search of the Twitter hashtag ... (more)

Big Data Business Model Maturity Index Guide By @Schmarzo | @BigDataExpo #BigData

We developed the Big Data Business Model Maturity Index to help organizations measure how effective they were at leveraging data and analytics to power their business models (see Figure 1). What we hadn’t done until now, though, was to translate this index into a set of recommendations or actions to help organizations advance from one stage to the next.  That’s the objective of this blog (and maybe my next book…God forbid!!!):  to give our clients a checklist of actions to facilitate progressing along the Big Data Business Model Maturity Index. Figure 1: Big Data Business Model Maturity Index Understanding The Big Data Business Model Maturity Index The vast majority of organizations with which I meet are stuck in Phase 1:  the Business Monitoring phase.  In this phase, organizations are using Business Intelligence (BI) and data warehousing tools to monitor the busin... (more)

Technology Update (2012 Q2) – Key Trends and Events

June 6, 2012 was the iPv6 day – we no longer have to worry about running out of IP addresses. World IPv6 Launch: June 6: The Internet Society, an international nonprofit organization that advises on Web standards, policy and education, has selected June 6, 2012, as the World IPv6 launch day. This date will mark the beginning of a new phase in the life of the Internet, when IPv6 begins to become a normal part of the Internet experience for everyone—taking over from IPv4. Not only is it the end of iPv4 era it also is the end of IE era – Chrome first overtook IE on Sundays! Chrome overtakes IE on weekends: Over the past three weeks, Google Chrome has beaten out Internet Explorer as the No. 1 browser in the world — but only on Sundays. Monday through Saturday, IE has remained the browser with the highest worldwide market share, although its lead is slipping. And then af... (more)