Latest News from Marketing and Sales

Local Business Listing Security And The Claiming Process

Sun, 21 Mar 2010 14:33:13 EDT

Claiming your local business listing at multiple local listing websites is an important first step in insuring the protection of your company, your brand and avoiding local business listing hijackings.

Brands of a Feather Flock Together

Sat, 20 Mar 2010 11:46:36 EDT

Recently, a blogger asked: Can your personal brand be affected by those who follow you on Twitter? What say you? I say “yes”. You might think that’s kind of harsh especially when those of us who have any presence on...

EMC Hires Its First Chief Marketing Officer

Sat, 20 Mar 2010 05:00:00 EDT

To capitalize on what it figures is its vanguard position in the great cloud explosion EMC has recruited one-time Veritas exec Jeremy Burton as its chief marketing officer, and made him responsible for the global structure, strategy and execution of all its marketing efforts. The company has never had a CMO before. Burton will report to CEO Joe Tucci. The Englishman honed his marketing skills at Oracle, went to Veritas to head the Data Management Group and serve as CMO when Gary Bloom, another ex-Oracle guy, was running the joint, stayed on as group president of EMC rival Symantec’s $2 billion security and data management business unit after Symantec of all people bought the place, finally leaving in 2007 to replace Mike Capellas of Compaq fame as president and CEO of Serena Software.

Monitoring: Via the Cloud or Open-Source Tools?

Fri, 19 Mar 2010 17:45:54 EDT

As today’s fast-paced IT industry changes, with the development and growth of virtualized infrastructure and cloud computing, both open-source network and cloud-based monitoring tools are attracting growing interest. But which to choose? Advocates of open-source technology praise the flexibility and reasonable costs of these tools, making them a viable alternative to software offered by large enterprise technology [...]

Flip-Cam PR With TJ Walker: Master the Latest PR Power Tool and Watch Visibility Skyrocket -- Just $99

Fri, 19 Mar 2010 15:21:41 EDT

PR and communications professionals looking to utilize the latest video technology in creating their social media news releases, website, intranet, YouTube and other social media channels should attend this new streaming webcast from Bulldog Reporter titled: "Flip-Cam PR: Master the Latest PR Power Tool and Watch Visibility Skyrocket".

Social Media Divas on Digital PR: Top Ranked Women Online Gurus Reveal Ten Best Social Media Tools and Practices for PR

Fri, 19 Mar 2010 14:44:58 EDT

PR professionals looking to incorporate the latest social media tools, techniques and trends into their PR and Marketing campaigns should not miss this new audio conference from PR University titled: "Social Media Divas on Digital PR: Top Ranked Women Online Gurus Reveal Ten Best Social Media Tools and Practices for PR ".

NCAA(R) March Madness(R) on Demand Achieves Record Breaking First Day of Traffic

Fri, 19 Mar 2010 14:41:21 EDT

3.4 million hours of live streaming video & audio consumed, the largest single day of traffic for a live sports event on the Internet

Smart Cities – From IDC Directions 2010

Fri, 19 Mar 2010 13:12:08 EDT

ATT showed up at my door yesterday explaining that they are pulling all the copper (as he pointed up at the telephone pole) and replacing it with fiber to the home. It’s fun watching these young sales guys go for the immediate assumptive close with, ‘You’re one of the lucky ones and now your phone, [...]

HBO and American Airlines C.R. Smith Museum Invite Visitors to Thank World War II Veterans and Active Military Via Video Tribute Kiosks

Fri, 19 Mar 2010 12:16:03 EDT

Record Your Own Video Tribute Message and Be A Part of The HBO 'Pacific' Tribute Campaign

New ZOOZbeat Jackson 5 Remix iPhone App and Contest With Over $6,000 in Prizes Launched Today on Apple iTunes App Store

Fri, 19 Mar 2010 12:15:48 EDT

Mobile Music Studio Remixing App Features Five Jackson 5 Favorites:

HE-5 Resources Corp.’s Triple Crown CRM’s Mustang-Look Makes It Happen “In the Clouds” as Opposed to Microsoft Outlook

Fri, 19 Mar 2010 11:41:32 EDT

HE-5 Resources (other OTC: HRRN.PK) is targeting for a slice of the global Personal Information Manager Software business, and is taking advantage of “cloud computing” as opposed to Microsoft Outlook. With the launch of Triple Crown CRM’s Mustang-Look which has cross-platform compatibility with all computer Operating Systems (Windows, Linux, Mac OS for example), and web browsers (Internet Explorer, Apple Safari, Mozilla Firefox for example), and with secure, encrypted, world-wide web (W3) access to your information, you are “one internet connection away” (OICA).

South Carolinians Use Social Media to Advance Reproductive and Sexual Health Policies

Fri, 19 Mar 2010 10:47:46 EDT

CORRECTING and REPLACING Jim Beam® Bourbon and ESPN Bring The Next Round to Sports Fans and Bourbon Fans Alike

Fri, 19 Mar 2010 10:15:41 EDT

Second graph, first sentence of release should read: The Next Round, which launches Saturday, April 3... (sted The Next Round, which launches Sunday, April 4...).

What TV’s Mad Men and Kodak Teach Us about Content Marketing

Fri, 19 Mar 2010 09:34:27 EDT

Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men, it’s all about the Madison Avenue ad agency world of the early 1960s. There was plenty of drinking, smoking, and carrying on. But, there [...]

MEDIA ADVISORY: Don’t Get Fired for Final Four or Facebook

Fri, 19 Mar 2010 09:32:27 EDT

It's March Madness time and once again, millions of office workers are watching the games online from behind their desks at work. And in between games, they’re comparing scores with family and friends on Facebook, Twitter and email.

Finding and Fixing [payment] Fraud

Fri, 19 Mar 2010 09:22:26 EDT

PYMNTS.com captured the insights of Vice President and General Manager Jack Jania of Gemalto, President and Founder, Mohammad Khan of ViVOtech and Chief Operating Officer, Philip Mikal of ChargeSmart to get their thoughts on the payment landscape.

Jim Beam® Bourbon and ESPN Bring The Next Round to Sports Fans and Bourbon Fans Alike

Fri, 19 Mar 2010 09:13:28 EDT

Jim Beam® Bourbon, the world’s number one selling Bourbon, is proud to announce an innovative venture with ESPN to launch The Next Round – Served Up By Jim Beam, a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture.

RealGames Strengthens Executive Team With Social Networking Veterans

Fri, 19 Mar 2010 09:01:01 EDT

Wilf Russell named chief technology officer, Jeffrey Revoy as vice president of social games

Wikio y Promodigital anuncian su fusión

Fri, 19 Mar 2010 06:59:29 EDT

Wikio y PromoDigital se fusionan con el fin de reforzar su posición de líder europeo que reúne marcas y bloggers. PromoDigital, actor principal del Buzz marketing en Italia se une a Wikio, portal de información centrado en los blogs y medios sociales.

Wikio und PromoDigital geben ihre Fusion bekannt

Fri, 19 Mar 2010 06:58:45 EDT

Mit der Fusion zwischen der Wikio-Gruppe und PromoDigital entsteht ein neuer europäischer Akteur auf dem Werbemarkt, der es versteht, Marken und Blogger zusammenzubringen. PromoDigital, der Hauptakteur im Buzz-Marketing auf dem italienischen Markt schliesst sich Wikio an, dem europäischen Informationsportal mit Fokus auf Blogs und Social Media.

Wikio et PromoDigital annoncent leur fusion

Fri, 19 Mar 2010 06:58:31 EDT

Wikio et PromoDigital fusionnent afin de donner naissance au leader européen de la mise en relation entre les marques et les blogueurs. Le premier acteur italien du Buzz Marketing se joint ainsi à Wikio, le portail d'information européen centré sur les blogs et les media sociaux.

Wikio and PromoDigital Join Forces

Fri, 19 Mar 2010 06:58:00 EDT

Wikio and PromoDigital have joined forces in order to create the leading European site bringing together bloggers and advertisers. The number one agency in Italian buzz marketing has come together with Wikio, the premier European information portal specialising in blogs and social media.

We Are Inviting You to Be Part of Our New Content Marketing Case Study Bestseller

Thu, 18 Mar 2010 21:37:15 EDT

Yes, we are at it again. Joe Pulizzi and I are writing a follow up to our groundbreaking first book, Get Content Get Customers, which is considered by industry pundits to be the content marketing bible. We would like you and your clients join us on this next leg of the content marketing crusade [...]

REVISED: Census Bureau Unveils 20-Foot 2010 Census Forms in Major Cities

Thu, 18 Mar 2010 19:22:07 EDT

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 13, 2010

Thu, 18 Mar 2010 18:04:34 EDT

Success Accelerators announces “Your Business … Accelerated,” part of their 4 City Tour, is scheduled for the Westin Peachtree Plaza in downtown Atlanta, GA on May 13, 2010.

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 11, 2010

Thu, 18 Mar 2010 17:58:27 EDT

Success Accelerators announces “Your Business … Accelerated,” part of their 4 City Tour, is scheduled for the Raleigh Convention Center in Raleigh, NC on May 11, 2010.

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 6, 2010

Thu, 18 Mar 2010 17:56:28 EDT

Success Accelerators announces “Your Business … Accelerated,” part of their 4 City Tour, is scheduled to visit The Westin in Tyson’s Corner, VA on May 6, 2010.

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 4, 2010

Thu, 18 Mar 2010 17:50:31 EDT

Success Accelerators announces “Your Business … Accelerated,” part of their 4 City Tour, is scheduled to visit the Duke Mansion in Charlotte, NC on May 4, 2010.

Master Schedule With Times and Dates of Presentations for Hispanic PR & Social Marketing Conference, May 10-12 Released

Thu, 18 Mar 2010 17:32:06 EDT

The master schedule of presentations and times for sessions of the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas was released today. The conference is being co-presented by the Hispanic Public Relations Association (www.HPRA-USA.org) and the Hispanic PR Blog (www.HispanicPRBlog.com).

National Safe Place Partners With Block5 for Groundbreaking QR Coding

Thu, 18 Mar 2010 15:31:20 EDT

New technology allows teens to find help fast with the help of smart phones

Pfizer Encourages Canada to Pay it Forward

Thu, 18 Mar 2010 15:25:33 EDT

Editors Note: There is a photo and a video associated with this press release.

Pfizer Encourages Canada to Pay it Forward

Thu, 18 Mar 2010 15:24:49 EDT

Editors Note: There is a photo and a video associated with this press release.

Government of Canada Launches Website With One Stop Access to Food Safety

Thu, 18 Mar 2010 15:19:21 EDT

NOTE TO EDITORS: Photos, website screen captures, flash images and audio are included with this release.

eMusic Unveils New "A+R Access + Rewards(C)" Benefits Program at SXSW

Thu, 18 Mar 2010 15:01:02 EDT

At a lunchtime event at South By Southwest (SXSW), eMusic, the digital music club, today announced a new initiative: eMusic A+R Access + Rewards©. Starting today, U.S. eMusic members will get even more value from their subscriptions, with exclusive experiences, offers and discounts from select partners connected to the music world. The new program will help eMusic's enthusiastic membership connect with music in a deeper, multifaceted way, and further sets membership in eMusic apart from other digital music retailers.

Sharp(R) National Brand Advertising Campaign Adds Color to Dynamic HDTV Landscape

Thu, 18 Mar 2010 14:59:09 EDT

Facebook-Style Networking Platform Bridges the Gap for Foundations and Philanthropists

Thu, 18 Mar 2010 14:10:17 EDT

Calgary's Twestival Global 2010 Event, Trivia With a Twist

Thu, 18 Mar 2010 13:22:28 EDT

On Thursday 25 March 2010, people in hundreds of cities around the world will come together in person to raise money for Concern Worldwide whose education programs target the poorest people in the poorest countries in the world. Twestival (or Twitter Festival) uses social media for social good. All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

Strut Your Social Media Stuff- Get Published for a Good Cause

Thu, 18 Mar 2010 13:21:28 EDT

Calgary's newest publisher, rapidBOOKS LP, has put out a call for submissions for a crowd-sourced, multi-media ebook with the working title Social Media: By Example. The proceeds are earmarked for Concern Worldwide and the foreword is being written by Michael Sikorsky.

Research and Markets: Consumer Technology Survey - How U.S. Online Travellers Use & Adopt to Technology when Discussing, Shopping for & Booking Travel

Thu, 18 Mar 2010 13:04:34 EDT

Research and Markets (http://www.researchandmarkets.com/research/095ffb/the_phocuswright_c) has announced the addition of PhoCusWright's new report "The PhoCusWright Consumer Technology Survey Third Edition" to their offering.

Holland America Line's Signature of Excellence at Greatest Level Ever

Thu, 18 Mar 2010 12:19:45 EDT

On-Going Commitment Continues to Deliver a Superior Premium Cruise Experience that Exceeds Guest Expectations

Encounter Technologies, Inc. (ENTI.PK) Signs Contract With MediaNetDigital.com, Bringing Over 7 Million Songs to MusicMatrx.com

Thu, 18 Mar 2010 11:30:02 EDT

Encounter Technologies, Inc. (PINKSHEETS: ENTI) announced today that it has just signed an agreement with MediaNetDigital.com which will enable users to purchase music albums and songs directly from MusicMatrx.com. RTR Media Inc. will begin integrating MediaNetDigital.com's vast catalogue into the site early next week and it should be completed by mid-April. The value in providing premium digital content as a means to increase usage and revenues is shifting away from traditional digital entertainment providers into a wider range of innovative product offerings. MusicMatrx.com's unique business model brings a new kind of audience and it is essential to provide them with retail music sales. Users will no longer need to go elsewhere to make their purchases. This provides both added convenience as well as increased exposure to artists. Each time a particular artist's video is played on MusicMatrx.com, other songs by that artist will automatically appear on the screen allowing the user to sample and purchase songs by that artist which they may have never heard before, which complements MusicMatrx.com's mission.

Cloud Expo Sponsor Rackspace Launches Media Services Solution

Thu, 18 Mar 2010 11:30:00 EDT

Cloud Expo sponsor Rackspace Hosting (NYSE:RAX), the world’s leader in the hosting and cloud computing industry, today announced from SXSW 2010 the launch of Rackspace Media Services. This Enterprise-level solution will provide an open source, direct-to-consumer (D2C) web infrastructure for music recording labels and other media segments that need to accelerate content delivery online, scale rapidly to respond to fan demand, and create new revenue streams. Artists' websites are becoming increasingly complex with eCommerce, user generated content, social media and custom applications, forcing record labels to act as IT “experts” and distracting them from their core business. As a result, many artists are turning to third-party digital solution providers for online music distribution, merchandise sales and concert ticket promotion - cutting record labels off from significant revenue and branding opportunities.

TwitPitch Competition Comes to the 2010 Rice University Business Plan Competition

Thu, 18 Mar 2010 11:05:33 EDT

One hundred forty characters is the new defining standard for communication and the new TwitPitch Competition will add a fun element and challenge the social media savvy of the 42 teams competing at the 2010 Rice Business Plan Competition (RBPC).

Sabre Hosts Technology and Marketing University Event in Las Vegas April 13-15

Thu, 18 Mar 2010 11:03:54 EDT

Sabre Travel Network(R), the world’s leading provider of high-performance travel solutions, will host its annual Technology & Marketing University (TMU) April 13 through 15 at Caesars Palace in Las Vegas. The event is designed for users of Trams Back Office, ClientBase and other Sabre solutions to sharpen their skills and take away actionable information to help power their business performance.

Hit or Miss Marketing a Major Frustration for Small Businesses -- Project Rev Zeroes in on Marketing That Works

Thu, 18 Mar 2010 11:00:28 EDT

With support of SCORE, program will grant 10 small business owners up to $5,000 each in customized marketing tools and services and one year of mentoring to drive their businesses forward

Gotuit Partners With Brightcove to Deliver Superior Video Presentation and Monetization

Thu, 18 Mar 2010 10:23:34 EDT

Gotuit, the leading video metadata technology company, today announced that it has partnered with Brightcove, the leading online video platform, to enable joint Brightcove and Gotuit customers to leverage Gotuit’s temporal, scene-level video metadata and unleash the full value of their online video archives. Gotuit also has joined the Brightcove Alliance, the company’s global partner program.

"SHINE ON": Neue Kommunikationskampagne für die Brillen von CARRERA

Thu, 18 Mar 2010 10:04:06 EDT

CARRERA, eine internationale Marke und Stilikone modischer Brillenfassungen, präsentiert seine neue weltweite Kommunikationskampagne: aufmerksamkeitsstarke Bilder, zwischen intensiven Lichtreflexen und sonnendurchfluteten Farben, die auf der ganzen Welt zum Blickfang werden.

"SHINE ON": La nuova campagna di comunicazione degli occhiali CARRERA

Thu, 18 Mar 2010 10:03:42 EDT

CARRERA, marchio internazionale icona di stile nel fashion eyewear, presenta la nuova campagna di comunicazione worldwide: immagini di forte impatto, tra intensi riflessi di luce e colori solari, attireranno l'attenzione del pubblico in tutto il mondo.

"SHINE ON": The New CARRERA Eyewear Marketing Campaign

Thu, 18 Mar 2010 10:03:23 EDT

CARRERA, international iconic fashion eyewear brand, presents its new worldwide marketing campaign: striking images, amid bright reflections and vibrant colours, which will surely attract the attention of the public all over the world.

Latest News from Marketing and Sales

Local Business Listing Security And The Claiming Process

Brands of a Feather Flock Together

EMC Hires Its First Chief Marketing Officer

Monitoring: Via the Cloud or Open-Source Tools?

Flip-Cam PR With TJ Walker: Master the Latest PR Power Tool and Watch Visibility Skyrocket -- Just $99

Social Media Divas on Digital PR: Top Ranked Women Online Gurus Reveal Ten Best Social Media Tools and Practices for PR

NCAA(R) March Madness(R) on Demand Achieves Record Breaking First Day of Traffic

Smart Cities – From IDC Directions 2010

HBO and American Airlines C.R. Smith Museum Invite Visitors to Thank World War II Veterans and Active Military Via Video Tribute Kiosks

New ZOOZbeat Jackson 5 Remix iPhone App and Contest With Over $6,000 in Prizes Launched Today on Apple iTunes App Store

HE-5 Resources Corp.’s Triple Crown CRM’s Mustang-Look Makes It Happen “In the Clouds” as Opposed to Microsoft Outlook

South Carolinians Use Social Media to Advance Reproductive and Sexual Health Policies

CORRECTING and REPLACING Jim Beam® Bourbon and ESPN Bring The Next Round to Sports Fans and Bourbon Fans Alike

What TV’s Mad Men and Kodak Teach Us about Content Marketing

MEDIA ADVISORY: Don’t Get Fired for Final Four or Facebook

Finding and Fixing [payment] Fraud

Jim Beam® Bourbon and ESPN Bring The Next Round to Sports Fans and Bourbon Fans Alike

RealGames Strengthens Executive Team With Social Networking Veterans

Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session

Wikio y Promodigital anuncian su fusión

Wikio und PromoDigital geben ihre Fusion bekannt

Wikio et PromoDigital annoncent leur fusion

Wikio and PromoDigital Join Forces

We Are Inviting You to Be Part of Our New Content Marketing Case Study Bestseller

REVISED: Census Bureau Unveils 20-Foot 2010 Census Forms in Major Cities

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 13, 2010

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 11, 2010

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 6, 2010

Upcoming Event: Microsoft CRM, Salesforce.com, SharePoint 2010, Unified Communications, Social Media Strategy – May 4, 2010

Master Schedule With Times and Dates of Presentations for Hispanic PR & Social Marketing Conference, May 10-12 Released

National Safe Place Partners With Block5 for Groundbreaking QR Coding

Pfizer Encourages Canada to Pay it Forward

Pfizer Encourages Canada to Pay it Forward

Government of Canada Launches Website With One Stop Access to Food Safety

eMusic Unveils New "A+R Access + Rewards(C)" Benefits Program at SXSW

Sharp(R) National Brand Advertising Campaign Adds Color to Dynamic HDTV Landscape

Facebook-Style Networking Platform Bridges the Gap for Foundations and Philanthropists

Calgary's Twestival Global 2010 Event, Trivia With a Twist

Strut Your Social Media Stuff- Get Published for a Good Cause

Research and Markets: Consumer Technology Survey - How U.S. Online Travellers Use & Adopt to Technology when Discussing, Shopping for & Booking Travel

Holland America Line's Signature of Excellence at Greatest Level Ever

Encounter Technologies, Inc. (ENTI.PK) Signs Contract With MediaNetDigital.com, Bringing Over 7 Million Songs to MusicMatrx.com

Cloud Expo Sponsor Rackspace Launches Media Services Solution

TwitPitch Competition Comes to the 2010 Rice University Business Plan Competition

Sabre Hosts Technology and Marketing University Event in Las Vegas April 13-15

Hit or Miss Marketing a Major Frustration for Small Businesses -- Project Rev Zeroes in on Marketing That Works

Gotuit Partners With Brightcove to Deliver Superior Video Presentation and Monetization

"SHINE ON": Neue Kommunikationskampagne für die Brillen von CARRERA

"SHINE ON": La nuova campagna di comunicazione degli occhiali CARRERA

"SHINE ON": The New CARRERA Eyewear Marketing Campaign