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About Marketing and Sales
An ongoing conversation to increase revenues through using benchmarks around best practices, establishing a plan of execution and using automation. This could include topics such as benchmarking, process, social media, planning, execution, technology and metrics. My background is in software platforms, IT services, marketing, sales and the Internet.
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The Canada Cloud Network (CCN), a new industry consortium intent on establishing Canada as a world leader in the field of Cloud Computing, is pleased to announce their formal launch and the immediate availability of membership services including ‘Social Cloud PR’.
Adobe Systems on Tuesday announced the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the Adobe Digital Marketing Suite, d...
Most technology companies - especially Software companies do marketing all wrong. They make marketing all about "them". I call it "me-me-me" marketing.
Marketing for technology should be about "the customer" - and how to make the customer successful.
There are a few examples of so...
With companies increasingly worried about their data in the cloud, a number of providers have cropped up to offer various types of encryption Many studies have shown a chasm between cloud service providers and their customers regarding who is responsible for the security of the custome...
I can barely control my indignation when I read articles about Google Plus as a tool for “social collaboration”. These articles sometimes come from writers I respect. I guess we have a difference of opinion on this. Here are my reasons why I think Google Plus is not a tool for social c...
This week I published our latest Cloud Best Practices white paper, called ‘Microsoft Cloud 2.0‘. The main activity of the CBPN is this vendor matching, i.e. we identify the best practice model, and then describe how different vendors can be used to implement those models. I...
Smartphones – they are everywhere. You would be hard pressed to find anyplace from a grammar school to a nursing home where there is not one. Given the two most intrinsic aspects of smartphones – they are mobile, they are communication devices – As of Q4 2011 over half of those aged ...
Today’s federal cybersecurity and information technology news round-up: The proposed Social Networking Online Protection Act (SNOPA) would make it illegal for employers to demand access rto social media accounts. More here. The Defense Advanced Research Projects Agency has reques...
Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smar...
When it comes to embracing social media and applications, many businesses seem to question the benefit. True, if you are a consumer goods manufacturer, there is inherent benefit in associating yourself with social media and consumer applications, but what about for Government agencies?...
If you believe that you've had to learn more about the safe online operation and ongoing management of your PC than you ever wanted to know, then you'll be pleased to discover that there's relief on the horizon. According to the latest market study by Gartner, the reign of the personal...
Dion Hinchcliffe of Dachis Group is one of the brightest minds in the nation today. For years he has helped individuals and organizations think through complex challenges. And for years he has proven he can glean trends and impart their relevance to decision-makers. He is world renowne...
There’s been a lot of noise lately about a company called Klout, which recently rounded up another $30 million in venture capital funding from several big firms. Klout, for those who don’t know it, attempts to put a single numerical value on your online influence across social-media si...
Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The proc...
And you thought FourSquare was a security risk… Mobile phones with great cameras are an awesome tool. Many of these end up on Facebook, visible to friends, family and, well, friends of friends and maybe even the public. They get shared around so much, you can’t really be sure where...
"ActiveSpaces [is] a critical component in high velocity and high-volume analysis and addresses our customers ask of big data: How can I make decisions based on real-time data streams with all the benefits of history?" said Matt Quinn, CTO of TIBCO, as his company Monday unveiled an in...
For the last few years social media has been the talk of the internet. Websites like Quora and Pinterest have become the Cinderella stories of the tech world. What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics. Everyone wan...
Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing and marketing automation. The focus of the discussion revolved around the symbiotic relationship between content and market...
A keystone to Cloud 2.0 is Cloud Identity – Common identity systems for single sign-on across Cloud as well as internal applications. Implementing Cloud Identity best practices is achieved through ‘IDaaS’ – Identity as a Service, one of the services on our Roadm...
Callidus Software Inc. announced on Monday that Certify Data Systems, a pioneer in Health Information Exchange (HIE) technology, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and sales and marketing effectiveness. The agreement was signed in ...
Eucalyptus Systems, creator of the most widely deployed on-premise cloud computing platform, on Wednesday announced that it has been chosen by AlwaysOn as one of its OnDemand Top 100 winners. Inclusion in the OnDemand 100 signifies a company's leadership amongst its peers, and game-cha...
Ping Identity, the cloud identity security leader, on Wednesday unveiled PingOne, a multiplexed identity switch in the Cloud. One connection to PingOne provides businesses the convenience of tier 1 Single Sign-On (SSO) access to all of their cloud applications and gives IT one place to...
Are social media and networking including twitter, blogs, google+ and linkedin among other venues and mediums a waste of time or only for those who have nothing else to do?
As with most things, the answer is it probably depends.
However IMHO the answer is NO, social media and ne...
Compuware Corporation has announced the findings of a new international study examining application performance management (APM) problems and challenges facing IT executives and their impact on the business and on user demand. The survey was conducted in January 2012 by Quocirca Ltd, a...
Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia. Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.
Also read Fiel...
Big Data - not surprisingly - features in Deloitte's just-released annual "Tech Trends" report identifying the 10 trends most likely to have an impact for CIOs in the coming year and beyond.
"It's an uncommon time to have so many emerging forces – all rapidly evolving, technology-ce...
One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife. While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus impro...
One day while I was having dinner with my family, I asked my 11-year-old son, "Who is your favorite hero?" He quickly rattled off a number of baseball players on the Chicago Cubs and then asked "Hey dad who's your favorite hero?" I replied; "Dave Duffield." As you might guess, his reac...
Cisco has announced that Virgin Media is deploying Cisco Quad, Cisco WebEx and Cisco Unified Communications to its people. The solutions are being rolled out as part of Virgin Media's Flexible Working Initiative and will enable thousands of employees to collaborate and work remotely wi...
Actian Corporation (formerly Ingres Corp.), on Tuesday announced that Vectorwise Workgroup Edition is available for download and purchase. Vectorwise Workgroup Edition is specifically packaged to address the growing technology needs of mid-sized businesses as well as Workgroups within ...
Autonomy, an HP Company, has announced a significant new release of the company's market-leading eDiscovery solution. Autonomy eDiscovery brings together the best capabilities of Autonomy Stratify for review, Autonomy Introspect for production, and Autonomy Investigator & ECA for ident...
Last week we have we have renamed our cloud-based mobile app builder to Tiggzi (from Tiggr). Tiggzi is the most powerful and easy to use cloud-based mobile app builder. Free Plan! But, even more interesting news (for you) is that now we have a Free plan. No credit card nothing, just si...
It’s January 2012 and driving instructors throughout the UK are facing a difficult year ahead with similar pressures to those faced during 2011 which amongst other things includes having to pay increased motor insurance premiums for their tuition cars.
Waveney Group Schemes Ltd, the c...
B2B technology sales and marketing is being transformed, as we move from products to services, we must move from traditional evaluation based product sales to experienced based service sales, this is true in SaaS models but in many other places too. Why is it then that many SaaS provid...
As part of Waveney Group Schemes christmas and new year promotion they have launched a £25 voucher scheme.
At a time when driving tuition insurance premiums are increasing, you'll be pleased to hear that Waveney (together with its panel of financially strong UK based insurance compani...
While there are many benefits to cloud computing, one group particularly well served by this technology are marketers. When it comes to engaging with audiences over the web, there are a number of attributes of cloud-based services that make them a natural fit for the technical marketer...
It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it. They are just "getting in the way of the money" with the hope of being chosen. Usually, it's a dearth of creativity/courage, either one - it's ...
Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the buyer reach their goals. Buyers want information in specific ways at ideal times to accel...
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