Using Best Practices and Automation to Increase Revenues

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Latest Blogs from Marketing and Sales
Paul The Octopus was known as an animal oracle who could predict the result of a football match. He made accurate predictions for the matches played in the 2010 FIFA World Cup. What if a browser could do the same thing? What if it anticipated the next page that the user… The post...
Networks carry traffic, similar to the way planes carry passengers, but the similarities don’t end there. The process of “deadheading” (as it’s known in the airline circles) is about leveraging existing routes to re-position crew for free; basically, piggybacking on an already incurred...
Luxury brands may have been slow to include ecommerce in the heart of their business, but they certainly have been doing their best to catch up. Ecommerce is both an opportunity and a risk for luxury retailers—brand value and heritage are extremely valuable and cannot be put at risk. T...
Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is...
Speed impacts us in many different and unexpected ways.  It can alter how we perceive the world.  For example, a person might say they live 5 minutes from town.  Five minutes of walking is a third of a mile.  Five minutes by automobile is 5 miles - by airline it cou...
A tweet caught my eye the other day, it was a quote from Richard Branson that went something like, “If you look after your staff, they’ll look after your customers. It’s that simple.” I could not shake this from my brain, so I thought I would try and crystallize...
Elevate is now less than a week away and we couldn’t be more excited to welcome you to Las Vegas for our inaugural user conference. All four days at Elevate are promising to be packed with knowledge sharing and events, and while it’s easy to get caught up in the excitement surrounding ...
Elevate is now less than a week away and we couldn’t be more excited to welcome you to Las Vegas for our inaugural user conference. All four days at Elevate are promising to be packed with knowledge sharing and events, and while it’s easy to get caught up in the… The post Your El...
Although Apple’s operating system holds second place in the global market share with only 12%, iOS app development is much more lucrative. When developing for the iOS platform you are targeting an audience with much greater purchasing power, but more importantly, is loyal to the platfo...
An Intellyx Brain Candy Brief CRM tools and the data they collect are primarily intended for sales and marketing personnel. For modern digital initiatives, however, the […]
When you invite somebody to come over for the first time, you want to make sure your guest feels at home and won’t get lost on their way to the bathroom. As a gracious host, you welcome your guests at the door and show them around. When talking about app development, similar principles...
Donald Trump seems to have finally traded in his old and unsecured Android phone — for a new iPhone. White House director of social media Dan Scavino Jr. tweeted tonight The post Donald Trump is using an iPhone now appeared first on Technology News and Reviews | A2Z Support.
1. The case for a dating app With the expanding urbanization and digitization of the modern society, such an element of our everyday life as relationships are undergoing a serious change. If 100 years ago our great grandparents would typically be matchmade by their relatives or friends...
Interviewing your clients and gaining customer insights can help you take your strategic marketing plan to the next level. Here’s why. The post Why Customer Insights Will Improve Your Strategic Marketing Plan appeared first on Right Source Marketing.
The NCAA men’s basketball tournament kicked off last week, and like many other people, I was looking forward to building my bracket. My colleagues and I enjoy some friendly competition, so we used CBS Sports as our bracket challenge host. The cut-off for submissions was Thursday at noo...
The NCAA men’s basketball tournament kicked off last week, and like many other people, I was looking forward to building my bracket. My colleagues and I enjoy some friendly competition, so we used CBS Sports as our bracket challenge host. The cut-off for submissions was Thursday at noo...
George Lucas, creator of Star Wars, once said, “You can’t do it unless you can imagine it.” In our latest research on the future state of work in the retail sector, we find many industry executives struggling to imagine where the future is leading them and their organizations, not to m...
Fake news, fake backup appliances.  What do they have in common?  One is hoaxes, propaganda, and disinformation delivered via e-mail campaigns, social media, and other techniques designed to mislead its readers.  The other is fake news. I’ve recently seen a rash of software backup tool...
Social media has become an integral part of our everyday lives. Currently, 2.789 billion people out of 7.476 billion of the total population are active social media apps users. Furthermore, the penetration rate is steadily increasing: according to recent research, its annual growth rat...
Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The horror, I know. Look, we all know content is king, but when you are running marketing for a sma...
How Lenders Can Leverage the MLS TO Replace Lost REFI VOLUME and Generate More New Home Finance Opportunities Interacting Within the MLS To Boost Your Mortgage Business AND rePLACE LOST REFI VOLUME When it comes to driving more leads, technology isn’t a silver bullet. Relationships and...
Small business often appears to fall through the cracks and miss out on the great opportunity that markets have to
For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times see...
A quick tour around the platform We’ve all come to depend on the apps we have on our smartphones, even when we drive. The problem is, it can be troublesome to use those apps while you’re on the road. Announced in 2014 at Google I/O, Android Auto brings the full power of the...
“Technology remains key to business success.” This statement comes from the 19th Annual Global CEO Survey which was conducted by PwC. It’s a simple, yet incredibly loaded and exciting statement for anyone working in enterprise IT. It’s also the reason why we have a whole track at our f...
In a simpler world, all alerts would be created equal and your infrastructure would either be completely working or completely broken — with no middle ground. In reality, however, the world is not that simple. Especially not today, when infrastructure is more diverse and complex... The...
How can LOs Improve Their Mortgage Marketing and Selling Effectiveness Every loan originator has one obvious, common goal: growing leads and their business. But not every LO has the right strategy to turn that goal into a reality. Below you’ll find 6 tips from RatePlug to improve...
Bonus: When you purchase KiSSFLOW today, you will get this exact Content Marketing app for... The post 5 Steps to Automate Your Content Marketing Workflow appeared first on KiSSFLOW.
Perform 2017 finished as it should: with all 75 presenting customers and partners back on stage to receive a standing ovation. That’s what this global event is all about –  customer networking, shared learnings, and proud moments that showcase how Dynatrace’s innovati...
The other day I wrote a post about Account Based Marketing “ABM”. This was prompted by a short blog post I read on ABM, and it resonated with me as a pretty cool idea. I received a lot of responses from people “in the know”, and I quickly realized that … T...
The evolving technology and the internet has transformed strategies in B2C companies. With the recent emergence of touch screens, tablets, mobile apps, consumers demand for convenience in accessing brand or product information and more convenience when it comes to purchases. Anyon...
When you have been around as long as I have, you will have seen “The Next Big Thing”, many times. An article caught my eye they other day about “Account Based Marketing”. Now, I don’t know if this is the next big thing or not, but it seemed interesting, an...
Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible. The post How to Win a Twitter War originally appeared here on Shelly Palmer
An Intellyx Brain Candy Brief Clustrix has carved out a solid niche in the crowded and noisy cloud-centric database market with a MySQL replacement database offering. […]
There are customers who love engaging with your business, and those who don’t. Now more than ever, this dichotomy has significant competitive implications. Social media enables the user experience to go viral, which gives a megaphone to your business’s most dissatisfied customers. This...
Why External Variables Matter in Incident Management When it comes to incident management, it’s easy to fall into an insular mindset. We spend months planning and configuring systems that alert us of any issues within the system, and to cover our bases, we establish traditional.....
Change is hard, and many of us procrastinate, make excuses or lag behind. Today, we simply can’t. Digital technologies are no longer “nice-to-have” tools of the business – today they are the business. Digital laggards are already finding their markets disrupted and their abilities to c...
The most read post of mine was, and still is, this one that I wrote in 2013. It has been viewed more than 100,000 times even though it is so far out-of-date, it is probably completely wrong information today. While I understand that “technical” articles will always draw mor...
Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. The post How to Justify the Cost of Marketing Automation appeared first on Right Source Marketing.
We Help You Build And Scale Your Law Firm By Leveraging Google Traffic   Over the years, we’ve helped attorneys from around the world build their law firm by using white hat SEO strategies. We get the business, you’re likely here because of 3 reasons (this is from our ...