Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Latest Blogs from Marketing and Sales
We live in a fast-paced demand centric world, with access to anything 24/7.  With this being the new norm, businesses are quickly looking to adapt and this can be seen specifically in the retail industry.  As many retailers are closing their store fronts, they are making the business d...
A strategically curated website and an online presence can provide tremendous benefits only if consumers of your business can find your website faster and easier than your competitors’. A decade ago, the Nielsen Norman Group conducted an eye-tracking study to understand how the human e...
It’s hard to get into the world of the Internet of Things (IOT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet e...
Nobody in the app community will have missed that Google fired a major shot at poor performing apps last week. Those that don’t take performance seriously will now be down-ranked on the Google Play store – making them harder to find. Google hasn’t disclosed the specifics of how its alg...
By Steele Social Media As a B2B content marketer, my secret weapon is LinkedIn groups. You can join 50 groups, and some groups have tens of thousands […]
Here’s an idea … I’ll call it “Nuber.” You can think of it as a technology that offers all the value Uber offers, but the drivers get all the money. Here’s how it would work. The post Nuber – The End of Uber and Central Authority originally appeared here on Shelly Palmer
Breaking into any new geographical market isn’t easy, but China presents a set of unique technical obstacles that makes this especially difficult. In a previous post, we provided an overview of the Chinese market and discussed the need for a different business strategy based on the Gol...
As the most populous nation on Earth, China represents tremendous business opportunities for companies with the ability to tap into its market. Of the country’s 1.4 billion people, 53.1% have access to the Internet and Cisco’s VNI report, forecasts this will grow to 66% by the year 202...
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost eve...
Being able to scale your startup further and grow your business is one more challenge you’ll need to face eventually. In this regard, there are several strategies to consider. Let’s take a look at the possible options and try to define the most efficient one. Vertical vs Horizontal Gro...
Technology is quickly transforming the retail environment as we know it. Retailers are increasingly beginning to adopt new tools such as Augmented (AR) and Virtual Reality (VR), to craft engaging experiences that add a whole new dimension to traditional retailer-consumer interactions. ...
Given all the brilliant things that are happening today with machine learning and artificial intelligence, I just don’t understand why “fake news” is still an issue. I think the solution is right in front of us; that is, if social media networks are really serious about addressing this...
Let’s face it, we’ve all been there. Be it on a lazy Sunday or during a busy day at work, the chances are you have already ordered food to be delivered to your door using a mobile app. An extremely easy and hassle-free process, ordering food to be delivered via an app is a breeze: [...
Have you heard of Sonya Fitzpatrick? She calls herself “The Pet Psychic” and has millions of followers on social media, listeners on SiriusXM radio, readers of her books, and suckers…
Today more than ever, in all enterprises, data is everywhere; Excel spreadsheets, on-premise applications, industry-specific reporting tools, data warehouses, cloud base applications, social media etc. The task for business analysts is to combine this data together and create a wealth ...
As a tech geek I was an early adopter of the iPhone. I joke around with my friends that I thought of it before anyone else. Way back in 2005, a few years before the release of the iPhone, I picked up an iPod, and said “One day this thing will be all glass and it will be colour, and we ...
For the train companies of the United Kingdom, today was a tough one. How’s this for a headline (which we all gazed at during our morning coffee break): If you haven’t heard, you can read all about how the poor train companies of the UK copped a battering by commuters on social a...
Today is a big day for us here at PagerDuty: We’re publicly announcing the Public Beta launch of our Community. We’ve actually been working on this project for quite some time, and now it’s finally ready for everyone to join. For us, the word “community”... The post Announcing PagerDut...
I recently presented a webinar with DevOps.com about the behaviors we see in teams who represent the leading edge of Incident Management. Using the Incident Management Lifecycle as a jumping off point, we explored 10 tips that nest into each of the 5 phases of an incidents’ lifec...
CHICAGO – Macon Raine, a B2B SEO and PPC content marketing agency, has announced a new strategic marketing partnership with DAWGS Inc. “The new partnership with DAWGs is exciting,” said Anne Tuisl, director of account management for Macon Raine. “DAWGs is doing amazing things to combat...
Politics aside, today’s testimony by James Comey provides a fascinating look at how events can impact Digital Experience Management for news media organizations. I’m using the term Digital Experience Management (DEM) because the industry (Including Gartner and Forrester Research) has i...
Users can be demanding, and you won’t find a more demanding group than social savvy millennials. These punks have grown up believing they pretty much know everything, are never wrong, and demand immediate, accurate responses when interacting on social. If websites are slow or app...
In 2003, Writer Nick Carr shook up enterprise C-suites around the world with his seminal article for Harvard Business Review he provocatively titled IT Doesn’t Matter. […]
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing. The post The Invasion of Ideas originally appeared here on Shelly Palmer
Welcome to the final installment of our 4-part blog series. In part 1, we looked at the history of AI, and why it is taking off now In part 2, we discussed the differences between AI, Machine Learning, and Deep Learning In part 3, we dived deeper into deep learning and evaluated key ...
During a conversation I recently had regarding diversity in the workplace with Danielle James, one of MongoDB’s most passionate team members and advocates, she stated, “Diversity has become such a buzzword.” Danielle was recently recognized by Code/Interactive’s Diversity in Tech Award...
This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper ...
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a jugg...
FROM THE TRIBLIO WEBSITE A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that? FROM ACROSS THE WEB A variety o...
GDPR goes into effect May 25 2018 Are You Ready? The new European General Data Protection Regulation (GDPR) go into effect in a year on May 25 2018 are you ready? Why Become GDPR Aware Now if your initial response is that you are not in Europe and do not need to be concerned ...
As a merchant, your success hinges on the happiness of your customers. Happy, satisfied customers translate directly to brand loyalty, good social media exposure, lower risk of returns, less intentional chargeback fraud, and ultimately repeat purchases. So often the degree of satisfact...
Please find here below more information about some recent M2M IoT market reports from Berg Insight. On the links below you can download executive summaries and tables of contents for each of the studies. Fleet management in South Africa – 2nd Edition – How will the market for fle...
Our market is forever changing and one problem we all face as business owners is that some website designers are
I love the outcry that surrounds a digital service outage. It’s almost as though someone has turned off the oxygen for a few moments. So, it comes as no surprise that everyone went a bit crazy when Whatsapp went down for a few hours on Wednesday night. The usual scenario played out ...
To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.
Commentary: The US president’s favorite social network is also the only third-party app on his phone, reports Axios. President Donald Trump doesn’t appear to be a man who spreads his The post Trump’s iPhone reportedly has just one app: Twitter appeared first on Techno...
Networks carry traffic, similar to the way planes carry passengers, but the similarities don’t end there. The process of “deadheading” (as it’s known in the airline circles) is about leveraging existing routes to re-position crew for free; basically, piggybacking on an already incurred...
Luxury brands may have been slow to include ecommerce in the heart of their business, but they certainly have been doing their best to catch up. Ecommerce is both an opportunity and a risk for luxury retailers—brand value and heritage are extremely valuable and cannot be put at risk. T...
Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is...
Welcome to part 2 of 3-part single view blog series In Part 1 we reviewed the business drivers behind single view projects, introduced a proven and repeatable 10-step methodology to creating the single view, and discussed the initial "Discovery" stage of the project In today...