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For the train companies of the United Kingdom, today was a tough one. How’s this for a headline (which we all gazed at during our morning coffee break): If you haven’t heard, you can read all about how the poor train companies of the UK copped a battering by commuters on social a...
Today is a big day for us here at PagerDuty: We’re publicly announcing the Public Beta launch of our Community. We’ve actually been working on this project for quite some time, and now it’s finally ready for everyone to join. For us, the word “community”... The post Announcing PagerDut...
CHICAGO – Macon Raine, a B2B SEO and PPC content marketing agency, has announced a new strategic marketing partnership with DAWGS Inc. “The new partnership with DAWGs is exciting,” said Anne Tuisl, director of account management for Macon Raine. “DAWGs is doing amazing things to combat...
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost eve...
Politics aside, today’s testimony by James Comey provides a fascinating look at how events can impact Digital Experience Management for news media organizations. I’m using the term Digital Experience Management (DEM) because the industry (Including Gartner and Forrester Research) has i...
Users can be demanding, and you won’t find a more demanding group than social savvy millennials. These punks have grown up believing they pretty much know everything, are never wrong, and demand immediate, accurate responses when interacting on social. If websites are slow or app...
In 2003, Writer Nick Carr shook up enterprise C-suites around the world with his seminal article for Harvard Business Review he provocatively titled IT Doesn’t Matter. […]
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing. The post The Invasion of Ideas originally appeared here on Shelly Palmer
This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper ...
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a jugg...
FROM THE TRIBLIO WEBSITE A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that? FROM ACROSS THE WEB A variety o...
GDPR goes into effect May 25 2018 Are You Ready? The new European General Data Protection Regulation (GDPR) go into effect in a year on May 25 2018 are you ready? Why Become GDPR Aware Now if your initial response is that you are not in Europe and do not need to be concerned ...
As a merchant, your success hinges on the happiness of your customers. Happy, satisfied customers translate directly to brand loyalty, good social media exposure, lower risk of returns, less intentional chargeback fraud, and ultimately repeat purchases. So often the degree of satisfact...
Please find here below more information about some recent M2M IoT market reports from Berg Insight. On the links below you can download executive summaries and tables of contents for each of the studies. Fleet management in South Africa – 2nd Edition – How will the market for fle...
Our market is forever changing and one problem we all face as business owners is that some website designers are
I love the outcry that surrounds a digital service outage. It’s almost as though someone has turned off the oxygen for a few moments. So, it comes as no surprise that everyone went a bit crazy when Whatsapp went down for a few hours on Wednesday night. The usual scenario played out ...
To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.
Commentary: The US president’s favorite social network is also the only third-party app on his phone, reports Axios. President Donald Trump doesn’t appear to be a man who spreads his The post Trump’s iPhone reportedly has just one app: Twitter appeared first on Techno...
Networks carry traffic, similar to the way planes carry passengers, but the similarities don’t end there. The process of “deadheading” (as it’s known in the airline circles) is about leveraging existing routes to re-position crew for free; basically, piggybacking on an already incurred...
Luxury brands may have been slow to include ecommerce in the heart of their business, but they certainly have been doing their best to catch up. Ecommerce is both an opportunity and a risk for luxury retailers—brand value and heritage are extremely valuable and cannot be put at risk. T...
Well, my recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” has fueled some very interesting conversations. Most excellent! That was one of its goals. It is...
Speed impacts us in many different and unexpected ways.  It can alter how we perceive the world.  For example, a person might say they live 5 minutes from town.  Five minutes of walking is a third of a mile.  Five minutes by automobile is 5 miles - by airline it cou...
A tweet caught my eye the other day, it was a quote from Richard Branson that went something like, “If you look after your staff, they’ll look after your customers. It’s that simple.” I could not shake this from my brain, so I thought I would try and crystallize...
Elevate is now less than a week away and we couldn’t be more excited to welcome you to Las Vegas for our inaugural user conference. All four days at Elevate are promising to be packed with knowledge sharing and events, and while it’s easy to get caught up in the excitement surrounding ...
Elevate is now less than a week away and we couldn’t be more excited to welcome you to Las Vegas for our inaugural user conference. All four days at Elevate are promising to be packed with knowledge sharing and events, and while it’s easy to get caught up in the… The post Your El...
Although Apple’s operating system holds second place in the global market share with only 12%, iOS app development is much more lucrative. When developing for the iOS platform you are targeting an audience with much greater purchasing power, but more importantly, is loyal to the platfo...
An Intellyx Brain Candy Brief CRM tools and the data they collect are primarily intended for sales and marketing personnel. For modern digital initiatives, however, the […]
When you invite somebody to come over for the first time, you want to make sure your guest feels at home and won’t get lost on their way to the bathroom. As a gracious host, you welcome your guests at the door and show them around. When talking about app development, similar principles...
Donald Trump seems to have finally traded in his old and unsecured Android phone — for a new iPhone. White House director of social media Dan Scavino Jr. tweeted tonight The post Donald Trump is using an iPhone now appeared first on Technology News and Reviews | A2Z Support.
1. The case for a dating app With the expanding urbanization and digitization of the modern society, such an element of our everyday life as relationships are undergoing a serious change. If 100 years ago our great grandparents would typically be matchmade by their relatives or friends...
Interviewing your clients and gaining customer insights can help you take your strategic marketing plan to the next level. Here’s why. The post Why Customer Insights Will Improve Your Strategic Marketing Plan appeared first on Right Source Marketing.
The NCAA men’s basketball tournament kicked off last week, and like many other people, I was looking forward to building my bracket. My colleagues and I enjoy some friendly competition, so we used CBS Sports as our bracket challenge host. The cut-off for submissions was Thursday at noo...
The NCAA men’s basketball tournament kicked off last week, and like many other people, I was looking forward to building my bracket. My colleagues and I enjoy some friendly competition, so we used CBS Sports as our bracket challenge host. The cut-off for submissions was Thursday at noo...
George Lucas, creator of Star Wars, once said, “You can’t do it unless you can imagine it.” In our latest research on the future state of work in the retail sector, we find many industry executives struggling to imagine where the future is leading them and their organizations, not to m...
Fake news, fake backup appliances.  What do they have in common?  One is hoaxes, propaganda, and disinformation delivered via e-mail campaigns, social media, and other techniques designed to mislead its readers.  The other is fake news. I’ve recently seen a rash of software backup tool...
Social media has become an integral part of our everyday lives. Currently, 2.789 billion people out of 7.476 billion of the total population are active social media apps users. Furthermore, the penetration rate is steadily increasing: according to recent research, its annual growth rat...
Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The horror, I know. Look, we all know content is king, but when you are running marketing for a sma...
How Lenders Can Leverage the MLS TO Replace Lost REFI VOLUME and Generate More New Home Finance Opportunities Interacting Within the MLS To Boost Your Mortgage Business AND rePLACE LOST REFI VOLUME When it comes to driving more leads, technology isn’t a silver bullet. Relationships and...
Small business often appears to fall through the cracks and miss out on the great opportunity that markets have to
For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times see...