By Bob Gourley PJ Rey has a typically well-thought out post at Cyborgology on the problem with “opting out” media, with some significant implications for the way we think about technology and cybersecurity. Even a CTOVision reader may have a friend or relative (or both) that just doesn... May. 17, 2012 05:46 AM EDT Reads: 157 |
By Adrian Sanders 20th century customer service consisted of packed call centers, phones ringing off the hook, and large, convoluted databases of information to manage a never-ending stream of support requests. Cloud computing, and the introduction of powerful, business-specific software solutions, has ... May. 17, 2012 05:30 AM EDT Reads: 242 |
By RealWire News Distribution Almost half of companies fail to track social mediaOver half of companies have no way to respond to customers on social mediaB2B desperately lagging behind B2C in social media adoption with 75% not measuring social mediaLondon, May 17, 2012 - New worldwide research published today by S... May. 17, 2012 03:00 AM EDT Reads: 174 |
By Ardath Albee In addition to learning that lead generation is the top marketing priority for tech marketers, IDC's 2012 Tech Marketing Barometer Study asked them about their perceived effectiveness at lead nurturing. In reponse to the 22% who said they use regular nurturing touches geared to buying ... May. 16, 2012 10:33 AM EDT |
By Will Davis A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons. As we ordered our food and settled in, the co... May. 16, 2012 10:08 AM EDT |
By Rodger Roeser obviously, we’re very proud! Newport-based Multi-Craft awarded by Cincinnati AMA Multi-Craft named Small Business Marketer of the Year Media contact: Kelly Gadd Kelly@TheEisenAgency.com 859.291.4302 Cincinnati, OH—May 8, 2012—Thursday, May 5 marked the annual Cincinnati chapter o... May. 16, 2012 09:47 AM EDT |
By PR.com Newswire Albany, NY, May 16, 2012 --(PR.com)-- High Impact Prospecting (H-I-P) and Rock the Deadline (RTD) announced today a strategic partnership that provides marketers a comprehensive solution for engaging prospects and customers in content-rich communications using email and social channel... May. 16, 2012 07:18 AM EDT |
By Bob Gourley  Early adopters have been evaluating TwitPolls for the last several weeks. I’ve tested it out with our @CTOvision account and see great promise for this easy to use engagement tool.
TwitPolls is powered by the technologies and leadership team of WayIn, so it is based on a great/scalab... May. 16, 2012 07:00 AM EDT Reads: 615 |
By Kevin Benedict  The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.
Global mobile location-based advert... May. 16, 2012 07:00 AM EDT Reads: 247 |
By RealWire News Distribution The global experts in social video advertising named 16th fastest growing digital media company in Europe at coveted awards for digital media companiesBerlin & London, 16th May 2012: Social video platform Ebuzzing has received top honours at the 2012 Media Momentum Awards in Berlin... May. 16, 2012 03:00 AM EDT Reads: 141 |
By Shelly Palmer  As far as we have been able to determine, the phrase “Word-of-Mouth Advertising” was coined by Ernest Dichter who, in 1966, published an article in the Harvard Business Review entitled, “How Word-of-Mouth Advertising Works”
Dichter was a psychologist by training. His firm focused on ... May. 15, 2012 03:45 PM EDT Reads: 255 |
By PR.com Newswire Albany, NY, May 15, 2012 --(PR.com)-- High-Impact-Prospecting today announces expanded capabilities for the operation and management of clients' hosted marketing automation apps. All capabilities in outsourced Marketing Automation Services are now available for 5 of the top 10 app... May. 15, 2012 07:18 AM EDT Reads: 237 |
By PR.com Newswire San Francisco, CA, May 15, 2012 --(PR.com)-- Digtial Menu Me has just partnered with Cloudtise an advertising platform which creates new streams of revenue where other advertisers have never dared to before. Cloudtise is partnering with Digital Menu Me to allow for cross-platform sale... May. 15, 2012 12:01 AM EDT Reads: 243 |
By Jill Konrath
I am mortified by what I'm overhearing at the table next to me ...
I don't mean to be eavesdropping. But I couldn't help but listen in when the guy next to me in the coffee shop started selling his consulting services to another businessman. In the past 30 minutes, he's asked maybe tw... May. 14, 2012 06:27 AM EDT |
By Ardath Albee One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. You're told listening is a requisite for establishing 2-way dialogue and sustaining relationships... May. 13, 2012 05:30 PM EDT Reads: 282 |
By Shelly Palmer  Mass Marketing dominated the last century: You need to reach the masses through as many channels as possible. You need retail stores, fliers, website, PR, Ads, Social Media, and and and and and…until you finally reach critical mass and you succeed. Target is a mass marketer, Huyndai an... May. 12, 2012 05:00 AM EDT Reads: 530 |
By Marlies Cohen As social media sites seem to reproduce like rabbits, I got saddled with a lot of work posting to each one and having to open each site individually to post. So I set out to find a way to remedy … Continue reading → May. 11, 2012 01:08 PM EDT Reads: 287 |
By Adrian Sanders Everyone knows that marketing matters. What they don’t know is that given the right tools, marketing isn’t expensive, time consuming, or difficult. That’s great news for small business owners strapped on cash and time. Here’s our list of 5 easy to use, well tested, and free online tool... May. 11, 2012 11:06 AM EDT Reads: 821 |
By Newt Barrett Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in pa... May. 11, 2012 10:49 AM EDT Reads: 960 |
By Newt Barrett Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.And finally, the faithful content pr... May. 11, 2012 10:45 AM EDT Reads: 282 |
By Marlies Cohen You have a personal Facebook profile and also a Facebook page or two, then there is Twitter, Google+ and LinkedIn and you want to post to all your social media sites, but what is the best way to take advantage … Continue reading → May. 10, 2012 03:55 PM EDT Reads: 272 |
By Ambal Balakrishnan Content Marketing Showcase Series # 5 My Starbucks Idea
Name: My Starbucks Idea
Name: My Starbucks Idea
Starbucks is the largest
coffeehouse company in the world, based in Seattle, Washington. They have come up with a community site named ‘... May. 10, 2012 10:30 AM EDT Reads: 221 |
By Udayan Banerjee  No individual can really track and understand the impact of change in all the emerging technologies like Cloud Computing, Mobile Computing, Social Media, Agile Methodology and Big Data … You can realistically aim to have an in depth understanding of only a small subset. By in depth und... May. 10, 2012 05:45 AM EDT Reads: 1,016 |
By PR.com Newswire Fullerton, CA, May 10, 2012 --(PR.com)-- Milton Security Group LLC, the premier manufacturer of adaptive network security appliances and network management solutions, have created a wearable network penetration and testing kit, concealed within the interior pockets of a ScottEvest Tra... May. 10, 2012 03:00 AM EDT Reads: 401 |
By Newt Barrett Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. In perhaps the ultimate irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters. I use Dragon Dictate to compose 80 to 90% ... May. 9, 2012 12:07 PM EDT Reads: 148 |
By PR.com Newswire Queens, NY, May 09, 2012 --(PR.com)-- AnxietySocialNet (ASN) was launched earlier this year as an interactive hub for people suffering from social anxiety, agoraphobia, obsessive compulsive disorder or any other form of anxiety. People with health conditions seem to be fairly passiona... May. 9, 2012 11:00 AM EDT Reads: 482 |
By Bob Gourley  It is a fact of modern life: We all run the risk of getting too distracted by our IT, especially IT connected to our social media. Today, for example, my priority is finishing a White Paper for a favorite client, and I promise I will do that, but I just saw this really cool clip on You... May. 9, 2012 08:38 AM EDT Reads: 586 |
By RealWire News Distribution Dell, Virgin Media, Nokia, ING and others showcase business improvements and insights from their Net Promoter programmesLondon - May 9, 2012 - Satmetrix, the Net Promoter® Company and the leader in customer experience software, is proud to announce the schedule for its annual Euro... May. 9, 2012 04:00 AM EDT Reads: 390 |
By Newt Barrett  While more than 900 million people worldwide have active accounts, few businesses take full advantage of this enormous marketplace. For most, this is not due to a lack of desire—it stems from a lack of knowledge. When industry stalwarts such as Anthony Robbins and Frank Kern sought to ... May. 8, 2012 03:24 PM EDT Reads: 431 |
By Cloud Ventures  Ontario Province has recently become more proactive in asking the local industry for innovative new Cloud solution type models, such as UCaaS – Unified Communications as a Service.
This provides the ideal stimulus for development of the local Cloud supplier base, and to identify whe... May. 8, 2012 09:21 AM EDT Reads: 719 |
By Lori MacVittie  Mega-sites like Twitter and popular browsers are all moving to support SPDY – but there’s one small glitch in the game plan… SPDY is gaining momentum as “big” sites begin to enable support for the would-be HTTP 2.0 protocol of choice. Most recently Twitter announced its support f... May. 8, 2012 05:45 AM EDT Reads: 599 |
By Cloud Ventures  The idea behind the Canada Cloud Network has been to identify, review and then utilize a number of Innovation Best Practices to design how (and why) this forum works.
In particular one key goal is to implement a ‘Next Generation Cluster‘, a thought leadership piece from Cisco on how... May. 7, 2012 08:45 AM EDT Reads: 942 |
By Shelly Palmer  In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction. In a world where we are never far away from an electronic, online screen, we increasingly feel an inner urge to check our emails, social media pages and IM in every circumsta... May. 7, 2012 07:30 AM EDT Reads: 713 |
By Brian Gracely  It's been four years since our last economic bubble and eleven since our last technology bubble, so it's possible that another one is coming soon. Or not. Your guess is as good as mine. I suppose I could pontificate about why one is coming (hint: May. 7, 2012 05:15 AM EDT Reads: 576 |
By Newt Barrett  If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic. May. 6, 2012 10:00 AM EDT Reads: 1,092 |
By Shelly Palmer  Facebook set a proposed price range of $28 to $35 per share for its highly anticipated initial public offering. In an amendment to its IPO filing with the Securities and Exchange Commission, the social media giant said it will sell 337.4 million shares. Read the full story at Fox Busin... May. 3, 2012 05:37 PM EDT Reads: 312 |
By Andy Beaupre Most companies make the same mistakes when trying to differentiate their brand, products and services:
They look inward, not outward – Differentiation isn’t about “making up” your company’s difference, it’s finding what objectively, authenticall... May. 3, 2012 12:28 PM EDT Reads: 223 |
By Cloud Ventures Here is our latest white paper : ‘Microsoft Cloud 2.0 - FAST Social Computing – Building your organizations Expert Operating System. Download : 20 page PDF The headline points are: Cloud 2.0 – The intersection of Crowdsourcing, Cloud and social media A strategic revie... May. 3, 2012 07:19 AM EDT Reads: 747 |
By RealWire News Distribution Amazon's Director of Merchant Services to advise about selling on its platform at e-commerce conferenceLondon, UK - 3rd May 2012 - ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that Amazon's Director of Merc... May. 3, 2012 04:33 AM EDT Reads: 404 |
By Ardath Albee A B2B content marketing strategy should never be contained in a silo. First of all, to be literal, a silo is a dugout, cave or shelter for grain. Secondly, it denotes walls and barriers that keep its contents apart from everything else. A B2B content marketing strategy must lead somewh... May. 2, 2012 03:30 PM EDT Reads: 239 |
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