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Latest Blogs from Marketing and Sales
Congress wants answers. It’s caveat emptor if someone boosts (pays to advertise) a Facebook post about a new fruit smoothie that prevents cancer, heart disease, and warts. But suggest to a professional politician that the same exact Facebook advertising might adversely affect that poli...
Earlier this month, Forbes staff writer Thomas Fox-Brewster told the frightening tale of how Iranian hackers used a fake Facebook profile to target an unsuspecting techie […]
LATAM Partner Summit 2017 – Day 2 Sessions After the arrivals on Day 1 (summarized here), Day 2 offers a packed agenda, some top notch speakers, and coffee firmly set to ‘continuous delivery’ mode. Welcome Robert Rivera opens with a rousing welcome for all attendees who travelled from ...
Nobody does it better, Makes me feel sad for the rest. Nobody does it half as good as you, Baby, you’re the best. –Sung by Carly Simon in the James Bond movie, “The Spy Who Loved Me” Actually, that’s a movie (“The Spy that Loved Me”) that Netflix recommends for me sin...
What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again? ...
When healthcare security executives were asked what issues keep them awake at night, survey respondents in a Forrester Research study most often cited the misuse of personally identifiable patient information (86 percent). This fear makes sense given that most hospitals still rely on p...
“The problem is that, in many cases, big data is not used well. Companies are better at collecting data – about their customers, about their products, about competitors – than analyzing that data and designing strategy around it.”  – “Companies Love Big Data but Lack ...
Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What? The post Breaking News: Facebook Ads Work originally appeared her...
An Intellyx Brain Candy Brief As digital transformation continues to change nearly every aspect of how organizations do business, the importance of the customer journey and […]
Sitecore as a Service from Avanade and MongoDB In today’s connected world, customers are more informed and demanding than ever before. Brands are judged as much by the experience they deliver to their customers as they are for their products or services. These expectations raise the ...
As the summer draws to a close and back-to-school sales wind down, retailers will soon be focusing their attention on the holiday shopping season. They’ll take special care to ensure that their ecommerce websites remain available and fast under heavy site traffic, protecting both brand...
As every business evolves into a digital business, and micro-moments matter more than ever to both revenue and brand equity, the need for effective communications in the face of crisis has grown. There is, of course, more pressure on the technical teams who develop and... The post When...
At its Unpacked event in New York City this morning, Samsung unveiled the all-singing, all-dancing Galaxy Note8, complete with all the bells and whistles to make it the best smartphone the world has ever seen… until the next big smartphone release, of course. The post Samsung Galaxy No...
Dynatrace is proud to be sponsoring and offering a complimentary version of the O’Reilly eBook, ”Beyond the Twelve-Factor App”. The original Twelve-Factor App framework was created in 2012 by developers at early cloud pioneer Heroku as a set of rules and guidelines for organizations bu...
According to the research conducted by the AAA Foundation for Traffic Safety, Americans spend an average of 293 hours annually driving their cars. Over 86% of US households currently own at least one car per driver (28% report having more cars than drivers). That makes the automotive i...
We live in a fast-paced demand centric world, with access to anything 24/7.  With this being the new norm, businesses are quickly looking to adapt and this can be seen specifically in the retail industry.  As many retailers are closing their store fronts, they are making the business d...
A strategically curated website and an online presence can provide tremendous benefits only if consumers of your business can find your website faster and easier than your competitors’. A decade ago, the Nielsen Norman Group conducted an eye-tracking study to understand how the human e...
It’s hard to get into the world of the Internet of Things (IOT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet e...
Nobody in the app community will have missed that Google fired a major shot at poor performing apps last week. Those that don’t take performance seriously will now be down-ranked on the Google Play store – making them harder to find. Google hasn’t disclosed the specifics of how its alg...
By Steele Social Media As a B2B content marketer, my secret weapon is LinkedIn groups. You can join 50 groups, and some groups have tens of thousands […]
Unpack the top 5 benefits of integrating your CRM with Marketing Automation in today’s Age of the Customer.
Here’s an idea … I’ll call it “Nuber.” You can think of it as a technology that offers all the value Uber offers, but the drivers get all the money. Here’s how it would work. The post Nuber – The End of Uber and Central Authority originally appeared here on Shelly Palmer
Breaking into any new geographical market isn’t easy, but China presents a set of unique technical obstacles that makes this especially difficult. In a previous post, we provided an overview of the Chinese market and discussed the need for a different business strategy based on the Gol...
As the most populous nation on Earth, China represents tremendous business opportunities for companies with the ability to tap into its market. Of the country’s 1.4 billion people, 53.1% have access to the Internet and Cisco’s VNI report, forecasts this will grow to 66% by the year 202...
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost eve...
Being able to scale your startup further and grow your business is one more challenge you’ll need to face eventually. In this regard, there are several strategies to consider. Let’s take a look at the possible options and try to define the most efficient one. Vertical vs Horizontal Gro...
Technology is quickly transforming the retail environment as we know it. Retailers are increasingly beginning to adopt new tools such as Augmented (AR) and Virtual Reality (VR), to craft engaging experiences that add a whole new dimension to traditional retailer-consumer interactions. ...
Given all the brilliant things that are happening today with machine learning and artificial intelligence, I just don’t understand why “fake news” is still an issue. I think the solution is right in front of us; that is, if social media networks are really serious about addressing this...
Let’s face it, we’ve all been there. Be it on a lazy Sunday or during a busy day at work, the chances are you have already ordered food to be delivered to your door using a mobile app. An extremely easy and hassle-free process, ordering food to be delivered via an app is a breeze: [...
Have you heard of Sonya Fitzpatrick? She calls herself “The Pet Psychic” and has millions of followers on social media, listeners on SiriusXM radio, readers of her books, and suckers…
Today more than ever, in all enterprises, data is everywhere; Excel spreadsheets, on-premise applications, industry-specific reporting tools, data warehouses, cloud base applications, social media etc. The task for business analysts is to combine this data together and create a wealth ...
As a tech geek I was an early adopter of the iPhone. I joke around with my friends that I thought of it before anyone else. Way back in 2005, a few years before the release of the iPhone, I picked up an iPod, and said “One day this thing will be all glass and it will be colour, and we ...
For the train companies of the United Kingdom, today was a tough one. How’s this for a headline (which we all gazed at during our morning coffee break): If you haven’t heard, you can read all about how the poor train companies of the UK copped a battering by commuters on social a...
Today is a big day for us here at PagerDuty: We’re publicly announcing the Public Beta launch of our Community. We’ve actually been working on this project for quite some time, and now it’s finally ready for everyone to join. For us, the word “community”... The post Announcing PagerDut...
I recently presented a webinar with DevOps.com about the behaviors we see in teams who represent the leading edge of Incident Management. Using the Incident Management Lifecycle as a jumping off point, we explored 10 tips that nest into each of the 5 phases of an incidents’ lifec...
CHICAGO – Macon Raine, a B2B SEO and PPC content marketing agency, has announced a new strategic marketing partnership with DAWGS Inc. “The new partnership with DAWGs is exciting,” said Anne Tuisl, director of account management for Macon Raine. “DAWGs is doing amazing things to combat...
Politics aside, today’s testimony by James Comey provides a fascinating look at how events can impact Digital Experience Management for news media organizations. I’m using the term Digital Experience Management (DEM) because the industry (Including Gartner and Forrester Research) has i...
Users can be demanding, and you won’t find a more demanding group than social savvy millennials. These punks have grown up believing they pretty much know everything, are never wrong, and demand immediate, accurate responses when interacting on social. If websites are slow or app...
Co-Authored by: Sarah Le Roy In our last blog post, 90% of Mergers Fail Without These 5 Crucial Elements, we focused on the organization’s role in a merger. Today, we’re focusing on the individual’s role  – people absolutely can and should set themselves up for success once a mer...
In 2003, Writer Nick Carr shook up enterprise C-suites around the world with his seminal article for Harvard Business Review he provocatively titled IT Doesn’t Matter. […]