Using Best Practices and Automation to Increase Revenues

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Latest Blogs from Marketing and Sales
By Mary Beth McCabe Educating tomorrow’s mobile marketing and social media learners about digital transformation, Jason Bloomberg discusses the complex structure of Marketing in business and how […]
Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.
Some say that Digital is only about the Web. Take for instance the demands for Digital Architects for Web applications. Yet, Digital is much more.  Some say that Digital is about Mobility, Big Data, Social Media... the few big fads. Yet, that does not explain the urgency because w...
Well, hello there, shiny new Dynatrace Partner Portal… If you follow Dynatrace on social media, visit dynatrace.com, read our blogs, or see us at events, you’ll notice that our product plays a very central role. That’s because we’re extremely proud of the value the product ...
It’s safe to say that the reasons and the benefits of migrating to the cloud are already well known. Organizations have come to embrace the fact that the cloud offers vastly improved agility and scalability, and are making moves to the cloud by embracing either... The post 4 Pitfalls t...
It’s that time of year again, Cyber Week 2017.  Black Friday and Cyber Monday are a few days away and Retailers have been scrambling for months to make sure everything goes right this week.  We will be providing this live blog like we did in 2016, 2015 and 2014.  Through the course of ...
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost eve...
We get it! There’s a lot going on at AWS re:Invent this year. Six locations. Five days. Four hundred plus sponsors, and about a bajillion breakout sessions. It’s almost overwhelmingly awesome. But exhausting. And if you’re like us, you’re already battling some major FOMO (Fear Of Missi...
You visit a website. You register for a white paper download. You get an email. Open it, and you get another one in 2 days. Ignore it and three days later, you get another one. And so it goes. Welcome to the wonderful world of IF/THEN marketing automation statements – probably th...
Most modern websites include widgets from different sources for enhanced user engagement. These widgets often include social media buttons so the user can ‘like’ or share content, a video-playing widget that will automatically play content on the sidebar, etc. As the struct...
In our previous blog, “Built from the Roots of Synthetic Monitoring,” we discussed the ever-evolving technology eco-space that supports today’s highly sophisticated applications, and how Catchpoint’s solutions have kept up with the evolving monitoring needs. There is,...
At Dynatrace, we help the world’s most important applications work. Whilst working with IT and digital business teams the world over, we are never short of horror stories. Stories that are too scary to reveal the identities of the people, or the brands involved. But this Hallowee...
The battle between e-commerce and retail companies is converging as more retailers like Walmart look to augment their brick and mortar presence with an online presence, and more e-commerce companies like Amazon establish an offline presence. To support this two-way expansion, retailers...
We are in a bit of a quandary when it comes to social media management and automation. Brands need to interact and engage constantly with their customers via social to uphold their loyalty. If you want to turn your followers into paying customers, winging it daily is not a viable strat...
The coincidental emergence of the #MeToo hashtag and self-training, self-replicating AI systems got me thinking. How will a self-training AI system be biased when learning from the #MeToo hashtagged posts? And how would the advent of self-training AI affect the systems that control our...
The healthcare industry has some ambitious goals. Your organization should have the same ones. 2017-10-18T18:08:36Z 2017-10-19T04:49:06Z Mark Troester
Is there anyone who is yet to hear about Phone Gap development? The post Delivering Mobility Solutions for Ceramic Tiles Industry appeared first on .
Congress wants answers. It’s caveat emptor if someone boosts (pays to advertise) a Facebook post about a new fruit smoothie that prevents cancer, heart disease, and warts. But suggest to a professional politician that the same exact Facebook advertising might adversely affect that poli...
Earlier this month, Forbes staff writer Thomas Fox-Brewster told the frightening tale of how Iranian hackers used a fake Facebook profile to target an unsuspecting techie […]
Web development is a fast-paced and diverse environment. It may be hard to navigate in such a variety of frameworks and technologies, and choosing the technology that suits you best may also prove to be challenging. Having built dozens of successful web applications for startups and bu...
LATAM Partner Summit 2017 – Day 2 Sessions After the arrivals on Day 1 (summarized here), Day 2 offers a packed agenda, some top notch speakers, and coffee firmly set to ‘continuous delivery’ mode. Welcome Robert Rivera opens with a rousing welcome for all attendees who travelled from ...
The post What the Heck Am I Doing In Content Marketing appeared first on HFB Advertising Design Agency.
The post Using Social Media Marketing For Your Products & Services appeared first on HFB Advertising Design Agency.
You’ve heard a lot about the Internet of Things — IoT for short. However, especially if you’re not tuned into the tech world, it can often feel confusing. Most people can get The post 9 Internet of Things Trends for 2018 appeared first on .
Nobody does it better, Makes me feel sad for the rest. Nobody does it half as good as you, Baby, you’re the best. –Sung by Carly Simon in the James Bond movie, “The Spy Who Loved Me” Actually, that’s a movie (“The Spy that Loved Me”) that Netflix recommends for me sin...
What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again? ...
When healthcare security executives were asked what issues keep them awake at night, survey respondents in a Forrester Research study most often cited the misuse of personally identifiable patient information (86 percent). This fear makes sense given that most hospitals still rely on p...
“The problem is that, in many cases, big data is not used well. Companies are better at collecting data – about their customers, about their products, about competitors – than analyzing that data and designing strategy around it.”  – “Companies Love Big Data but Lack ...
Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What? The post Breaking News: Facebook Ads Work originally appeared her...
An Intellyx Brain Candy Brief As digital transformation continues to change nearly every aspect of how organizations do business, the importance of the customer journey and […]
Sitecore as a Service from Avanade and MongoDB In today’s connected world, customers are more informed and demanding than ever before. Brands are judged as much by the experience they deliver to their customers as they are for their products or services. These expectations raise the ...
As the summer draws to a close and back-to-school sales wind down, retailers will soon be focusing their attention on the holiday shopping season. They’ll take special care to ensure that their ecommerce websites remain available and fast under heavy site traffic, protecting both brand...
As every business evolves into a digital business, and micro-moments matter more than ever to both revenue and brand equity, the need for effective communications in the face of crisis has grown. There is, of course, more pressure on the technical teams who develop and... The post When...
At its Unpacked event in New York City this morning, Samsung unveiled the all-singing, all-dancing Galaxy Note8, complete with all the bells and whistles to make it the best smartphone the world has ever seen… until the next big smartphone release, of course. The post Samsung Galaxy No...
Dynatrace is proud to be sponsoring and offering a complimentary version of the O’Reilly eBook, ”Beyond the Twelve-Factor App”. The original Twelve-Factor App framework was created in 2012 by developers at early cloud pioneer Heroku as a set of rules and guidelines for organizations bu...
According to the research conducted by the AAA Foundation for Traffic Safety, Americans spend an average of 293 hours annually driving their cars. Over 86% of US households currently own at least one car per driver (28% report having more cars than drivers). That makes the automotive i...
We live in a fast-paced demand centric world, with access to anything 24/7.  With this being the new norm, businesses are quickly looking to adapt and this can be seen specifically in the retail industry.  As many retailers are closing their store fronts, they are making the business d...
A strategically curated website and an online presence can provide tremendous benefits only if consumers of your business can find your website faster and easier than your competitors’. A decade ago, the Nielsen Norman Group conducted an eye-tracking study to understand how the human e...
It’s hard to get into the world of the Internet of Things (IOT) without eventually talking about Digital Twins. I was first exposed to the concept of Digital Twins when working with GE. Great concept. But are Digital Twins only relevant to physical machines such as wind turbines, jet e...
Nobody in the app community will have missed that Google fired a major shot at poor performing apps last week. Those that don’t take performance seriously will now be down-ranked on the Google Play store – making them harder to find. Google hasn’t disclosed the specifics of how its alg...