Using Best Practices and Automation to Increase Revenues

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Latest Blogs from Marketing and Sales
Bob Gourley All enterprise professionals should continue to track MicroSoft (NASDAQ:MSFT). With a market cap of $450B they are not going anywhere soon. We focus most of our energy tracking smaller, more disruptive firms since most enterprise technologists will know how to get updates o...
Here's what's going to happen. You are going to read this post up to the point where you agree with me or you don't. Then, either you will find something else to do or, if I have your attention, you will write a comment or an email that espouses your world view. This sounds great. Exce...
The Smartphone is our basic need nowadays. We will see the Smartphone in the purse or handbag of the women and also in the pockets of the men or our The post Best Smartphone to Buy appeared first on Technology News Stories and Reviews | A2Z Support.
Creating The Best Customer Experience Today, we’re discussing Customer Experience or (CX), both online and offline and how you can Improve the customer experience of your business. No business (online or offline) can succeed without customers, so why wouldn’t we focus our a...
Almost every small business is fighting an uphill battle to rank their site at the top of Google. Creating a site is easy but the challenge is to transform it into an authority site that Google favors. If you are successful in making your site an authority site in Google’s eyes, ...
This is another topic that has taken me a long time to write, but several conversations with Peter Burris(@plburris) from Wikibon finally helped me to pull this together. Thanks Peter! I’ve struggled to understand and define the Intellectual Capital (IC) components – or dimensions – o...
Today Southwest Airlines COO Michael Van De Ven went on twitter to explain the “catastrophic technological failure” that took down Southwest’s systems for most of the day yesterday, and how its customers were impacted. With no network, Southwest was unable to let passengers check in to...
One of the most important steps you’ll ever take in business is building your network. It doesn’t matter what industry you serve, what markets you operate in, business networking is a vital step all of us need to take. Many of the most successful entrepreneurs reached celeb...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered! This week in the world of ...
Esteemed analyst firm, Gartner, conducts an annual research report to compliment their popular Magic Quadrants. While the Magic Quadrants focus on plotting vendors in any given industry along x- and y-axis based on their vision and execution, this other report focuses on specific uses ...
I recently asked someone to stop tagging and messaging me with the volume of social media posts they share. Their notifications were overwhelming me.  You see, I set a specific block of time for social media every day.  I couldn’t get to everyone else’s content due to the l...
Brexit, Trump, Euro Cup, you’d be forgiven for not knowing the Australian election is tomorrow. Instead of just monitoring the website performance of the political parties, I wanted to extend my analysis to social media, in order to see which political party was utilising their d...
Microsoft Flow is a work management tool which company recently launched and is now available on iOS play store. Microsoft Flow is an amazing tool that helps you to automate the file synchronization, alerting, data organization and much more. It offers an interface which allows you to ...
This is Part Three of a four-part series on ‘A Day in the Life of Tech Torment’ Chapter 3: Bringing the Performance of Desktop to Mobile and Web-Based Applications If you’re just checking in, catch up on Part 1 and Part 2 of Sooraya’s story here. Customers are increasingly ...
The PagerDuty Operational Excellence Award is setting out to showcase ITOps and DevOps teams that are accelerating delivery, while ensuring services and systems remain reliable and available. These teams are tackling operational complexity head on to accelerate business and bring value...
No matter how hard you try, you can’t turn a blind eye (or a deaf ear) to content marketing. It’s everywhere you turn. Talk about any niche or industry, it’s simply impossible to achieve marketing success without content. Web users, readers or customers are all hungry...
Technology advances and it’s truly an indication for the software developer to stay updated with the latest software development trends to cope with the fast moving world. A good professional will always adapt new technology and learn for self-improvement.Here are some of the latest so...
Apple’s Worldwide Developer’s Conference has now come and gone. The company’s March event used to introduce the 4-inch iPhone SE (and 9.7-inch iPad Pro), is but a distant memory. It The post iPhone 7, Specification, Components & all we know about it. appeared fir...
A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ...
Are you looking for a way to safely and easily transfer your website to another person? If so, you have come to the right place. The following tips and techniques will explain how to avoid common issues associated with website transitions. Escrow If you will be transferring your websit...
Have you ever noticed how many comments on social media have little to do with the article you wrote or posted?  Either that, or the comments are simply some statement of hatred or bias, but that’s another blog post… I used to scratch my head. Wondering how the comment was ...
Gaining online exposure for your business is no small task. You have to account for multiple moving parts like local SEO, organic search, social media, and so on. One tactic you should never forget, though, is link building. While this is something that goes on behind the scenes for th...
T-Mobile launched the T-Mobile Tuesdays app on Tuesday as a way to demonstrate their appreciation of their customers by giving them freebies every week. Its opening week gift lineup included a medium, two-toppings pizza from Dominos, movie tickets, and a Wendy’s Frosty. T-Mobile even o...
The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? The answer to #1 is easy and I’m going to steal a page from Content Marketing Institute because they sum it up pretty ...
The weather-related AWS outages in Sydney on Sunday reminded me about a set of conversations I’ve had over the last few weeks. Many web sites, particularly in the ecommerce and banking industries, were impacted, sending some Australians back to the stone age for a few hours not b...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered! This week in the world of techno...
We’re kicking off our monthly partner spotlight this month with Opsee, Red Canary and Raygun! Each partner brings something unique to the table and we’re excited to have them on board –  and what better way to celebrate than to share a bit about each.... The post June Partner Spo...
Today’s Amazon search outage offers two object lessons on the digital customer experience: monitor everything and communicate proactively. Retailers chasing the industry leader can implement a pair of simple tactics to keep performance issues from turning away buyers. First, the ...
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A content marketing plan has become almost non-negotiable in business. In 2014, 93% of marketers said they used content marketing. That’s a...
When most people hear the phrase “on-call”, they likely think of doctors, or folks in the medical profession. But those of us in IT know there’s another on-call world — one where Operations & Development Teams alike are awakened at 2 am to a notification telling them their se...
The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a sur...
Yay. You’ve evaluated and selected a marketing automation platform. Umm. Okay. Now what? When you were evaluating marketing automation platforms, your sales rep should have explained it for you. If he or she didn’t explain it, we will. Generating leads won’t be easy or fast. It will ta...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, and other topics? We got you covered! This week in the world of technology, new p...
Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle, but rather a minor business miracle. I was hoping for a particular client to suddenly “get” content-driven marketing, becaus...
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing Institute, only 30% of marketers feel confident about the effectiveness of their content marketing strategy. With new ways to produce conte...
Boulder Startup Week is a very special time for us. We’ve participated both in 2014 and 2015, so this year shall be no different. Not only do we get a chance to give back to the community, but we have the opportunity to open up our doors, show off our office space and talk to oth...
As the modern application landscape has exploded alongside the Internet over the last two decades, so have the tools to monitor and manage the performance and availability of those applications. But all of the advancements in application, server, database, and network monitoring don’t ...
I attract social media bullies like ducks on bugs. I’m not sure if it’s my name or my content. Most likely it’s both. Every week I seem to have some social media bullies commenting with oh-so-negative and quite often personal attacks on my blogs or articles, wherever ...
  Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, and other topics? We got you covered! This week in the world of tech...
Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creati...