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Latest Blogs from Marketing and Sales
The Beginning of Your Digital Identity This somewhat dates me (as I just recently celebrated my half-century birthday)…I remember my Radio Shack TRS-80 color display computer with a dial-up modem connection to the CompuServe Information Service (CIS) in the early 1980′s. I ...
A question that I surprisingly never get asked is “what about putting the data lake in The Cloud?”  Now maybe I’m not asked that question because organizations are still confused as to what is a data lake?  Or maybe I’m not asked that question because everyone (but me) already knows th...
Salesforce uptime and performance have driven plenty of business success. What today’s users like about Salesforce is that it has a lot of customization capabilities and can integrate with other popular, business-critical apps. It’s possible for a company to connect Salesforce with any...
                      In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. (...
Implementing the strategies of Big Data is like chewing the food cooked up with stones!Big Data is amazing, but implementing those strategies in the runtime environment is a very tough task. But if you get the strategies right way, then it won’t be a difficult one. Big Data is gro...
Since its first original series premiered (House of Cards, circa 2013), Netflix has transformed the small screen, giving the average weeknight the potential to be pretty extraordinary. The streaming service has evolved into more of a culture than a service; even its name is now frequen...
Let’s be real, Microsoft has a spotty track record with their Dynamics related acquisitions. Many seemed like a good idea at the time, and just did not work out for some reason. Others had us all scratching our heads wondering what they were thinking. But there have been some win...
There’s a lot of talk these days about digital transformation and the digital experience, what seems to be missing from some of these discussions is the impact the network has on digital experience. In the run/grow/transform model of business most departments want to be a part of the t...
B2B Marketing Resources for Busy Marketing Departments Utilizing solid B2B marketing resources can be the difference between a good marketing department and an amazing marketing department. Macon Raine has created 12 high quality, easy-to-use resource templates that any marketing depar...
The transportation industry has seen its fair share of downtime this year. If you’ve been anywhere near the news lately, you have probably seen how severe the effects of a performance outage can be to airlines on a global scale. As the airline industry scales to digitally integrate wit...
Glassholes, rejoice! Your hopes and dreams are about to be fulfilled by a $129 pair of video-recording Spectacles that its creator calls a "toy." But while they are going to be super-fun to play with, Snap Inc.'s Spectacles are a serious brand extension for the company that created eph...
Understanding the performance and impact third party content has on a website isn’t a new thing.   Back in 2010 Steve Souders wrote about the complexity of third party content and published a table on the impact some components had on performance. The world of the web has changed quite...
B2B branding is a critical driver of lead generation and customer acquisition. Here are five essential branding elements that go beyond the basics. The post Beyond the Basics: 5 B2B Branding Elements You Might Be Overlooking appeared first on Right Source Marketing.
Recently, Google announced the launch of Cardboard Camera for iOS which enables the users to capture 3D 360 degree virtual reality photos without the need for a VR headset equipment. Pictures taken with this app are 3D panoramas in which users can tap and drag the camera in all directi...
A few weeks ago, we launched the Ultimate REST API Challenge for two weeks, and it was a huge success! A big thank you to everyone who participated and shared their great results on social media. As...
Digital experience monitoring (DEM) is an emerging technology that goes beyond application performance monitoring (APM) and end user experience monitoring (EUEM). EUEM looks specifically at the human end-user or customer interaction with an application. APM focuses on the performance a...
Many years ago I stumbled into the web performance space and quickly became fascinated by it. Over the years I have worked at many companies, all involved in performance in one way or another; from Gomez to F5, and, most recently, Instart Logic, and watched as the space evolved. Joinin...
In Part I, we discussed the various components of HTTP request. In particular, we walked the reader through the details of TLS (Transport Layer Security), its impact on performance and how to mitigate it. Besides security, mobile performance has assumed the center stage owing to increa...
Big Data is one of the powerful things, this globe has got off course when used correctly. Without a doubt, it’s a really big myth to believe that big data can be used by the big companies. These days, millions of startups, as well as small companies are taking benefits of big data and...
The post 5 Reasons To Use Content Marketing For Business appeared first on HFB Advertising Design Agency.
Do the blog posts that you write with so much effort also bring you a good amount of organic traffic from search engines? It’s true that SEO has become more difficult and more competitive in the last few years, specially after Google rolled out a series of massive changes to its ...
Having worked in and led both a corporation and an agency, I consider myself equipped to advise recent college graduates with an interest in marketing on where they should start. Although some graduates aren’t blessed with dozens of opportunities and therefore may not have a choice, wh...
What happens now that customer experience has shifted from something that’s easily defined and measured, into a matrix of complex measurements? How do you prioritise what experiences to measure and what role does digital performance management play in customer experience? In my keynote...
Content marketing writer’s Block? Don’t focus on content – focus on insight! Stuck in your content marketing? Looking for content marketing ideas? Don’t sit in a room brainstorming without data, instead, respond to user demand for content by approaching your brainstorming armed w...
Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving. Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drive...
Building a mailing list whether it’s for B2B or B2C is a key tactic in any organization’s direct marketing tool kit.  In Direct Marketing Tips to Find New Customers, I focused on B2B tactics that successful companies use to find new customers for their direct marketing camp...
  The debate on mass email marketing never stops. And every now and then, someone pulls off a nice story about personalized email marketing, or perhaps I should say ‘Extremely Personalized’ email marketing. By extremely personalized I mean an email... The post The Dirty Secret of Perso...
Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver...
The globe rotates around digits and information. With data, you can measure purchases, sell, like/dislikes and millions of other things. There is no existence of a world without data. Today, what is going on behind the scenes is all due to big data. Business World is highly dependent o...
Bob Gourley All enterprise professionals should continue to track MicroSoft (NASDAQ:MSFT). With a market cap of $450B they are not going anywhere soon. We focus most of our energy tracking smaller, more disruptive firms since most enterprise technologists will know how to get updates o...
Here's what's going to happen. You are going to read this post up to the point where you agree with me or you don't. Then, either you will find something else to do or, if I have your attention, you will write a comment or an email that espouses your world view. This sounds great. Exce...
The Smartphone is our basic need nowadays. We will see the Smartphone in the purse or handbag of the women and also in the pockets of the men or our The post Best Smartphone to Buy appeared first on Technology News Stories and Reviews | A2Z Support.
Creating The Best Customer Experience Today, we’re discussing Customer Experience or (CX), both online and offline and how you can Improve the customer experience of your business. No business (online or offline) can succeed without customers, so why wouldn’t we focus our a...
Almost every small business is fighting an uphill battle to rank their site at the top of Google. Creating a site is easy but the challenge is to transform it into an authority site that Google favors. If you are successful in making your site an authority site in Google’s eyes, ...
This is another topic that has taken me a long time to write, but several conversations with Peter Burris(@plburris) from Wikibon finally helped me to pull this together. Thanks Peter! I’ve struggled to understand and define the Intellectual Capital (IC) components – or dimensions – o...
Today Southwest Airlines COO Michael Van De Ven went on twitter to explain the “catastrophic technological failure” that took down Southwest’s systems for most of the day yesterday, and how its customers were impacted. With no network, Southwest was unable to let passengers check in to...
One of the most important steps you’ll ever take in business is building your network. It doesn’t matter what industry you serve, what markets you operate in, business networking is a vital step all of us need to take. Many of the most successful entrepreneurs reached celeb...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered! This week in the world of ...
Esteemed analyst firm, Gartner, conducts an annual research report to compliment their popular Magic Quadrants. While the Magic Quadrants focus on plotting vendors in any given industry along x- and y-axis based on their vision and execution, this other report focuses on specific uses ...
I recently asked someone to stop tagging and messaging me with the volume of social media posts they share. Their notifications were overwhelming me.  You see, I set a specific block of time for social media every day.  I couldn’t get to everyone else’s content due to the l...