Using Best Practices and Automation to Increase Revenues

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Digital transformation is a revenue growth engine according to fifty futurists we surveyed.  Many companies are already experiencing significant benefits and gaining competitive advantages. The futurists predicted the top five impacts of digital transformation on businesses by the...
  Improved user engagement on mobile devices creates business value and strategic differentiation. Engaged customers — those who participated in a forum or provided feedback on an enterprise initiative — are three times more likely to recommend or advocate a product or service to ...
Effective B2B content marketing at its finest is a highly-visual and shareable infographic.
Back in the early days of the modern smartphone era (in the ancient times of 2007) the business of building a mobile application was pretty simple and straightforward. A developer (or two or three) got together because they had an idea. They wrote the app (usually starting with a relat...
Back in the early days of the modern smartphone era (ie. starting in the ancient times of 2007) the business of building a smartphone app was pretty simple and straightforward. A developer (or maybe two or three) got together because they had an idea, they wrote the app (usually starti...
Use our helpful tips to determine if your B2B social media marketing efforts are aligned with your strategy to build quality customer relationships.
As customers’ demand for a convenient, seamless, and personalized digital shopping experience reaches critical mass, there’s been a magnifying focus on the technology underlying the entire process. Retails everywhere are becoming customer-obsessed, investing in innovations ...
How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone from your target account con...
Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer. These days, it...
The primary business context for Cloud Native case studies like Netflix is the ‘Platform Business Model‘, the conceptual design model for the particular commercial models they implement as well, one that is directly enabled by the technology. Considering the business wealth...
Over the past 2 decades, we have spent considerable time and effort trying to perfect the world of data warehousing. We took the technology that we were given and the data that would fit into that technology, and tried to provide our business constituents with the reports and dashboard...
The hype is huge around the Internet of Things (IoT) and the Internet of Everything (IoE), but the potential often gets lost in endless discussions about the technologies that underpin the IoT and IoE (sensors, beacons, telematics, fitness trackers, mobile apps, global positioning devi...
Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want to more people to find you when they search online, it’s easy to create social media profi...
With the benefit of a few days since the conclusion of the 2016 edition of the Absa Cape Epic, I thought long and hard about writing a race report. Alex, my teammate for the race, has already posted his race report. The more I tried to stitch together a narrative about the week of raci...
Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There are all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" ...
As a result of significant investment into our underlying SaaS infrastructure, our CBPN Services are expanding from simple content marketing to a full suite of ‘BPaaS’ options – Basically business services based on utilizing these SaaS apps. I use the phrase Silver Bu...
One of the fundamental truths about web performance and user experience is that maintaining consistently excellent levels of both becomes more and more challenging as the complexity of a website increases. And of course, one of the biggest reasons why online systems have gotten so comp...
Maintaining a strong prospect funnel is one of the biggest challenges facing MSPs today. Marketing and demand generation for managed IT services can be tricky, and even the best closers and sales-driven business owners can struggle to leverage modern digital marketing tactics to driv...
The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into pla...
I worked with IBM executive Sandy Carter back in the ‘SOA days’ of the last decade, when she was Vice President for SOA at IBM and […]
You already know word of mouth is an important way for potential customers to find your business. You do a great job for one person, they tell another, and the next thing you know you have an entire client base that stems from a simple referral. Word-of-mouth reviews work because the...
Sheryl wanted to work for SpacePloy since the day she heard of them. They were into space exploration, and had a reputation for an amazing company culture. The company had stayed small for several years as it developed its core... The post Employee Onboarding Automation gives New Hires...
If you’ve been following us on the blog or social media, you know that we announced a partnership with Perseus last week to help expand their global reach into 29 sites across the globe. Perseus has built the world’s largest SDN-based on demand services network, allowing them to quickl...
If you’ve been following us on the blog or social media, you know that we announced a partnership with Perseus last week to help expand their global reach into 29 sites across the globe. Perseus has built the world’s largest SDN-based on demand services network, allowing them to quickl...
If you’ve been following us on the blog or social media, you know that we announced a partnership with Perseus last week to help expand their global reach into 29 sites across the globe. Perseus has built the world’s largest SDN-based on demand services network, allowing them to quickl...
In order to support customers throughout the entire life cycle, we must focus on the different marketing channels that most influence buyer behavior at different stages of the customer journey. We focus on LinkedIn as our B2B social media marketing channel to reach potential buyers.
As in other years, the Sunday Times bundled in February another issue of Racontuer’s special “Cloud in Business” report with its print edition. As mentioned earlier, I had the honour of contributing to these special reports. We started in 2013 with “Cloud Spotti...
Every business owner has the intent to build their website and make it better than everyone else that is in
Apple v. FBI is headed for the Supreme Court. The problem is, I don't want the Supreme Court (or any court) empowered to make policy – that's a job for the Legislative branch. Regardless of what you think of Congress, they’d better get this one right. What it means to be a digital citi...
Gatorade. Keurig. Under Armour. Salesforce. Redbox. All are category creators, companies that grow faster and receive higher valuations than others who might innovate within an existing category. In the marketing world, recent attempts at category creation have included marketing autom...
A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an identified prospect to the purchase transaction, and then onto becoming a happy customer (who might buy more) or an unhappy one...
Recent digital marketing trends have focused on creating a more personalized environment for users. Rather than casting out an oversized net and potentially dragging in weeds and guppies, e-commerce companies have opted to define the specific bait they use with the hope of luring their...
Up until now we have been sharing Cloud Best Practices purely through content articles, blogs on this site, white papers and so on. Today I’m super excited to be announcing the start of our second phase, where the launch of CloudPractices.org – a GitHub implementation, has ...
Most business problems are solved by more revenue. That’s where we help. As a Chicago B2B marketing agency, we provide clients with complex products and negotiated sales cycles with a result everyone knows how to measure: more new customers. Our typical customer is looking for to...
For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation. Every step of the marketing process can be improved – including testing, s...
Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV a...
2016 will be the year of the data lake. But I expect that much of 2016 data lake efforts will be focused on activities and projects that save the company more money. That is okay from a foundation perspective, but IT and Business will both miss the bigger opportunity to leverage the da...
The icons on your phone’s main screen may be discrete, separate shapes, but in reality, today’s mobile apps are more likely to be an interconnected web […]
You'd be hard pressed to find an IT services provider who wouldn't agree that strong client relationships are crucial to the success of their business. When you build, foster and maintain strong client relationships, you increase the loyalty of your clients and lower t...
  A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and service...