Using Best Practices and Automation to Increase Revenues

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Latest Blogs from Marketing and Sales
Brexit, Trump, Euro Cup, you’d be forgiven for not knowing the Australian election is tomorrow. Instead of just monitoring the website performance of the political parties, I wanted to extend my analysis to social media, in order to see which political party was utilising their d...
Microsoft Flow is a work management tool which company recently launched and is now available on iOS play store. Microsoft Flow is an amazing tool that helps you to automate the file synchronization, alerting, data organization and much more. It offers an interface which allows you to ...
This is Part Three of a four-part series on ‘A Day in the Life of Tech Torment’ Chapter 3: Bringing the Performance of Desktop to Mobile and Web-Based Applications If you’re just checking in, catch up on Part 1 and Part 2 of Sooraya’s story here. Customers are increasingly ...
The PagerDuty Operational Excellence Award is setting out to showcase ITOps and DevOps teams that are accelerating delivery, while ensuring services and systems remain reliable and available. These teams are tackling operational complexity head on to accelerate business and bring value...
No matter how hard you try, you can’t turn a blind eye (or a deaf ear) to content marketing. It’s everywhere you turn. Talk about any niche or industry, it’s simply impossible to achieve marketing success without content. Web users, readers or customers are all hungry...
Technology advances and it’s truly an indication for the software developer to stay updated with the latest software development trends to cope with the fast moving world. A good professional will always adapt new technology and learn for self-improvement.Here are some of the latest so...
Apple’s Worldwide Developer’s Conference has now come and gone. The company’s March event used to introduce the 4-inch iPhone SE (and 9.7-inch iPad Pro), is but a distant memory. It The post iPhone 7, Specification, Components & all we know about it. appeared fir...
A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ...
Are you looking for a way to safely and easily transfer your website to another person? If so, you have come to the right place. The following tips and techniques will explain how to avoid common issues associated with website transitions. Escrow If you will be transferring your websit...
Have you ever noticed how many comments on social media have little to do with the article you wrote or posted?  Either that, or the comments are simply some statement of hatred or bias, but that’s another blog post… I used to scratch my head. Wondering how the comment was ...
Gaining online exposure for your business is no small task. You have to account for multiple moving parts like local SEO, organic search, social media, and so on. One tactic you should never forget, though, is link building. While this is something that goes on behind the scenes for th...
T-Mobile launched the T-Mobile Tuesdays app on Tuesday as a way to demonstrate their appreciation of their customers by giving them freebies every week. Its opening week gift lineup included a medium, two-toppings pizza from Dominos, movie tickets, and a Wendy’s Frosty. T-Mobile even o...
The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? The answer to #1 is easy and I’m going to steal a page from Content Marketing Institute because they sum it up pretty ...
The weather-related AWS outages in Sydney on Sunday reminded me about a set of conversations I’ve had over the last few weeks. Many web sites, particularly in the ecommerce and banking industries, were impacted, sending some Australians back to the stone age for a few hours not b...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered! This week in the world of techno...
We’re kicking off our monthly partner spotlight this month with Opsee, Red Canary and Raygun! Each partner brings something unique to the table and we’re excited to have them on board –  and what better way to celebrate than to share a bit about each.... The post June Partner Spo...
Today’s Amazon search outage offers two object lessons on the digital customer experience: monitor everything and communicate proactively. Retailers chasing the industry leader can implement a pair of simple tactics to keep performance issues from turning away buyers. First, the ...
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A content marketing plan has become almost non-negotiable in business. In 2014, 93% of marketers said they used content marketing. That’s a...
When most people hear the phrase “on-call”, they likely think of doctors, or folks in the medical profession. But those of us in IT know there’s another on-call world — one where Operations & Development Teams alike are awakened at 2 am to a notification telling them their se...
The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a sur...
Yay. You’ve evaluated and selected a marketing automation platform. Umm. Okay. Now what? When you were evaluating marketing automation platforms, your sales rep should have explained it for you. If he or she didn’t explain it, we will. Generating leads won’t be easy or fast. It will ta...
Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, and other topics? We got you covered! This week in the world of technology, new p...
Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle, but rather a minor business miracle. I was hoping for a particular client to suddenly “get” content-driven marketing, becaus...
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing Institute, only 30% of marketers feel confident about the effectiveness of their content marketing strategy. With new ways to produce conte...
Boulder Startup Week is a very special time for us. We’ve participated both in 2014 and 2015, so this year shall be no different. Not only do we get a chance to give back to the community, but we have the opportunity to open up our doors, show off our office space and talk to oth...
As the modern application landscape has exploded alongside the Internet over the last two decades, so have the tools to monitor and manage the performance and availability of those applications. But all of the advancements in application, server, database, and network monitoring don’t ...
I attract social media bullies like ducks on bugs. I’m not sure if it’s my name or my content. Most likely it’s both. Every week I seem to have some social media bullies commenting with oh-so-negative and quite often personal attacks on my blogs or articles, wherever ...
  Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, and other topics? We got you covered! This week in the world of tech...
Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creati...
Digital transformation is a revenue growth engine according to fifty futurists we surveyed.  Many companies are already experiencing significant benefits and gaining competitive advantages. The futurists predicted the top five impacts of digital transformation on businesses by the...
  Improved user engagement on mobile devices creates business value and strategic differentiation. Engaged customers — those who participated in a forum or provided feedback on an enterprise initiative — are three times more likely to recommend or advocate a product or service to ...
Effective B2B content marketing at its finest is a highly-visual and shareable infographic.
Back in the early days of the modern smartphone era (in the ancient times of 2007) the business of building a mobile application was pretty simple and straightforward. A developer (or two or three) got together because they had an idea. They wrote the app (usually starting with a relat...
Back in the early days of the modern smartphone era (ie. starting in the ancient times of 2007) the business of building a smartphone app was pretty simple and straightforward. A developer (or maybe two or three) got together because they had an idea, they wrote the app (usually starti...
Use our helpful tips to determine if your B2B social media marketing efforts are aligned with your strategy to build quality customer relationships.
As customers’ demand for a convenient, seamless, and personalized digital shopping experience reaches critical mass, there’s been a magnifying focus on the technology underlying the entire process. Retails everywhere are becoming customer-obsessed, investing in innovations ...
How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone from your target account con...
Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer. These days, it...
The primary business context for Cloud Native case studies like Netflix is the ‘Platform Business Model‘, the conceptual design model for the particular commercial models they implement as well, one that is directly enabled by the technology. Considering the business wealth...
Over the past 2 decades, we have spent considerable time and effort trying to perfect the world of data warehousing. We took the technology that we were given and the data that would fit into that technology, and tried to provide our business constituents with the reports and dashboard...