Using Best Practices and Automation to Increase Revenues

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Latest Blogs from Marketing and Sales
I’ve read and then revisited the book Managing the Professional Service Firm by David Maister four or five times. It captures the seemingly simple, yet sometimes complicated, nature of running a professional services firm better than any other book of its kind. I revisit it when dealin...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker Mitre Unveils $100,000 Contest to Seek Detection Systems for Unauthorized Drones Data Breach Prevention Series: Weaponized Documents are Dominant...
How were the terrorists in Paris communicating? Shelly Palmer talks about it with Juliet Huddy and Teresa Priolo on Fox 5. Original Airdate: November 17, 2015 The post Paris, ISIS, Social Media & Encryption originally appeared here on Shelly Palmer
Editor's note: we asked Toby Duthie and Lukas Bartusevicius of Forensic Risk Alliance to provide context on the dynamics underway in the European Union now that a court has  declared Safe Harbor invalid. Their context is below. - bg Introduction In a landmark decision on the 6th of Oct...
As a business owner, you regularly deal with clients who unknowingly make dangerous mistakes with their data or technology. As a parent or adult, you also interact with kids and young people who face similar risks online. There are some conversations you are having with your clients...
In just a little over two weeks, the online holiday shopping season begins in earnest over the Thanksgiving holiday weekend, culminating in Cyber Monday. By now, most eCommerce sites have finalized their code, have a plan in place to ensure a quality online experience for their custome...
Online shopping is one of the biggest drivers of revenue and customer loyalty for the retail industry, especially during holiday season. However, preparing for the holidays comes with its own requirements for stakeholders as well. Any potential downtime or system crashes can directly i...
On November 12th join Hortonworks, HP, SAP, and American Digital for a webinar discussion on how to gain a competitive advantage and transform your business with Big Data. This webinar will highlight how you can turn raw data into insight - the insight that boosts your top and bottom l...
One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s […]
With holiday shopping season around the corner, eCommerce companies are devoting countless hours to testing, optimizing, and retesting in order to make sure their sites are running properly. IT Ops teams are tasked with taking steps to prevent the issues that often occur during Black F...
Tweet Me!Today, I’m excited to announce the launch of Markodojo, my agile marketing management SaaS startup and an entirely new breed of enterprise marketing software. You say: “That’s great Joel, but what’s in it for me?” Well, if you are a marketing manager, please skip to the shamel...
Commercial and Government organizations alike are wrestling with the challenges revolving around ad hoc and real-time data analytics. Deriving timely and actionable insight from data is key to achieving a wide range of mission goals. However, analysts and data scientists are inundated ...
Content Marketing: Seeing What Sticks? There’s plenty of commentary about content marketing available these days. That’s probably due in part to the fact that many marketers are nervous about whether they’re creating the right content. When you don’t have a strategy behind the effort, ...
Content Marketing: Seeing What Sticks? There’s plenty of commentary about content marketing available these days. That’s probably due in part to the fact that many marketers are nervous about whether they’re creating the right content. When you don’t have a... Read More [[ This is...
Cyber security is one of the highest priority topics for organizations today. Spanning a wide range of malicious activities from destructive malware and denial of service attacks, to the theft of intellectual property and even espionage, cyber threats pose a significant risk to any bus...
Enterprise IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization […]
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justi...
Ever since I was a kid, I’ve been a bookworm with my nose always stuck in some reading material. These days, I’m still a constant reader, though almost everything I read now is on-line on one device or another. I’ve written before about the importance of performance f...
Join us for an interesting breakfast discussion examining how to gain real-time insight into huge volumes of data. We will discuss proven methods for analyzing, large real time data sources like network logs for intrusion detection, correlating social media data to identify insider thr...
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." M...
In this presentation from Lucene/Solr Revolution 2015, Sematext engineers — and Solr and centralized logging experts — Radu Gheorghe and Rafal Kuć talk about searching and analyzing time-based data at scale. Documents ranging from blog posts and social media to application ...
Freedom to fail easier to say than do What’s your tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia it must be really high, based on a recent video for AdAge’s Digital Crash Course featuring company’s founder, Gary Vaynerchuk. Whe...
Tweet Email Me Your marketing team are all busy working on campaigns, analysing website performance, driving social media activity, managing events – all trying to move the needle on lead generation and build your brand. But ho...
  By now, most businesses are active on at least one social media platform. If you go to Google and type in the name of any given business, you're likely to find a social profile for them somewhere on the first few pages. Of course, this is not the case for ALL bus...
I usually don’t mix business and politics — especially with the 2016 US presidential race heating up like beach sand on a hot, sunny July day in Florida — but I’m going to break from that rule just this once. Why, you ask? Well, in US politics, these early days ...
Can you believe it’s already been two weeks since Navigate 2015? The excitement is finally starting to wear off, and we’re getting back to business as usual here at our Boston office. If you weren’t able to attend the conference, check out this recap post. At Navigate, I had the opp...
The idea behind initiatives like ‘National Cyber Security Awareness Month’ in the US and the on-going campaign in the UK of ‘Get Safe Online’ – is that each and every one of us needs to do our part to make sure that our online lives are kept safe and secure. People, finances, devices a...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker Mike Olson Strata + Hadoop World 2015 Opening Keynote Federal officials say MOX project no longer affordable - Greenville News Can feds share Ame...
I’ll admit it. I’ve been known to ridicule companies, in particular business-to-business services companies, for treating their website launch as if they just unveiled the Apple iPhone 6S to the world. After all, the typical website launch is not in any way newsworthy. Yay — you change...
In business today trying to find new customers that will keep buying time and time again is getting harder and
The AppDynamics and Amazon Web Services (AWS) relationship grows stronger each year, with marquee joint customers such as Nasdaq. Our Application Intelligence Platform continues to evolve enabling enterprises to manage their cloud applications more efficiently and gain complete visibil...
As I’ve mentioned before, Monitorama is an amazing conference for the quality content it provides, the single-track framework and the opportunity to meet lots of smart people. One of those talks given by one of those people was all about incident management. Curt Micol, from Simple, co...
Social media and online interaction are dramatically changing the way our companies and employees interface with society at large. Recent examples of people tweeting or posting something silly or offensive and being responded to by doxxing or even threats of physical abuse are, unfortu...
Editor's note: We have been tracking WayIn since their founding and are very proud to close to the founders and executives of this very savvy team. We are also proud that WayIn was a founding sponsor of our Synergy Forum, where we could expose them to a wide range of government executi...
Blind faith in social media marketing?  It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want to be on the leading edge of the digital economy. But as an AdAge analysis of the latest CMO Survey shows, while they’re increasing the per...
How a word association game can save you from the quicksand of getting defensive I enjoyed reading the article, “One of the Biggest Mistakes You Can Make in a Media Interview,” by Tim O’Brien, APR. Tim was a close associate when we both worked at Ketchum Public Relati...
Boise's Congolese/Rwandan Refugee CommunityThis week a friend texted to ask advice on an appropriate welcome gift to present newly arriving Syrian refugees in Boise, Idaho. Without hesitation I said a cheap mobile phone with prepaid minutes. Why?  We are active in the refugee...
Here’s something to think about when you're planning a big data project: are you planning a project or a program? Here's a simple distinction: A project typically has a beginning, middle, and end. A program is something ongoing and relatively permanent. Relatively self-contained big ...
DevOps is becoming one of the most popular and widely adopted methodologies in the tech world. This is a statement we have all heard many times over, but who is actually using DevOps? A lot of major enterprises, that’s who. From government organizations to the biggest social media site...
Guest Blog By Jeffrey Dell from BIPB As data percolates to the top of the corporate structure, it passes through so many layers of processes and delays that it is oftentimes moot. Key Performance/Risk Indicators (KPI/KRIs) are, as the name suggests, vital to the operation of any instit...