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Latest Blogs from Marketing and Sales
Last week, several of us were lucky enough to experience INBOUND, HubSpot's annual sales and marketing conference. The event was jam-packed with educational and entertaining sessions for marketers of all experience levels. Many of the approximately 14,000 people in attendance fa...
On August 28, the United States admitted to carrying out an airstrike, widely reported to have come from a drone, which killed an ISIS hacker by the name of Junaid Hussain. He was killed in Syria four days earlier on August 24. This strike represents the latest escalation in the United...
I can’t believe how fast 2015 is flying by. It seems like we were just making our networking predictions for the year. If you’ve been following the blog or keeping up with us on social media, you may have noticed we’ve been busy here in Nashua in terms of our growth and expansion as we...
Just a quick not to let everyone know that I will be speaking at SAP TechEd 2015! I will be speaking on the new version of SAP IDM:
Rahul TyagiIt is my belief that mobile technologies drive the train of digital transformation.  It is the effort of supporting a real-time mobile user that is forcing enterprises to rethink business processes, IT environments, budget priorities and business strategies. In this art...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker Mike Read Appointed to President of Teledyne Marine; Robert Mehrabian Comments Determining Who Should Be in Charge of Cyber Security Defensive te...
In the Information Technology (IT) world, the word “enterprise” is bandied about quite often. First, I really have no idea how to bandy about. If it involves incense and oils, I may have an idea, but let’s talk about enterprises instead. If you do some serious digging, you’ll find o...
…and make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, who were good students passionate about ...
The first tip is a no brainer. Be smart with your email signature file – every outgoing email from your company (not just you, include all your executives, your sales people, customer service and marketing) should include a clear call to action. Here’s my call to action: P.S. Are you p...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker Army tries to speed cyber acquisition process - FCW.com State Dept. IG chides diplomats for using private email Iowa testing digital driver's lic...
In her annual report for KPCB back in May, Mary Meeker cited a number of trends, statistics and metrics that show the increasing importance of online activity such as the growth in internet users to 39% of the population globally, the growth of mobile phone users to 73% penetration of ...
One of the most prominent current trends among enterprise companies is the nearly insatiable demand for enterprise mobile applications. By some reports, 85% of companies have a mobile backlog of between one and 20 applications, with a majority (50%) having a backlog of between 10 and 2...
Fake women, fake privacy, real hack – that's the way my eulogy for Ashley Madison's IPO would start. Fake women, because the ratio of female names to male names in the hacked database dump is skewed extremely male. Fake privacy, because everyone now has access to Ashley Madison's priv...
Social media risk and the impact of executive stupidity on social media It was bound to happen. The self proclaimed “cheating” website, AshleyMadison.com, recently confirmed that as many as 37 million customers had their account information stolen from the site. The stolen data is said...
At some point, your enterprise is going to realize that it has to get serious about improving the performance/quality of your mobile applications. There’s a lot of confusion/misunderstanding about what’s involved in monitoring performance of mobile applications. In this blo...
You can find it at Dell Peak Performance 2015!!!I'll be there at the Aria Resort and Casino in Las Vegas attending as a social media representative with a full access pass and an invitation to meet and interview Dell executives and security technology leaders. The event is packaged ac...
We’re all infected with the Charlatans as Experts syndrome. OK, so maybe that’s a bit harsh. Perhaps it’s really not that harsh in light of the insidious nature of this mental mistake. Maybe, like me, you shake your head watching the inanity as random thoughts and nev...
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Last week marked the first (of many) Republican presidential debates leading up to the 2016 election. All politics aside, we at AppDynamics were eager to see the investment these candidates made in their digital platforms, and how response time would be affected throughout the debate. ...
After reading the news of Radiant Group's acquisition of HumanGeo I contacted the two founders of HumanGeo, Al Di Leonardo and Abe Usher, to seek some first-hand lessons learned of use to the community as well as to congratulate these two friends from the national security ecosystem. T...
Imagine this scenario: You woke early from a great night of sleep, well rested. The sun is shining outside. It’s Saturday, and you have no plans whatsoever, for the first time in a long time. The day is yours to make it whatever adventure you choose it to be. The world isn’t perfect...
RedPoint is a leading provider of Campaign Management providing data management and personalized customer engagement software that interacts across various channels using a single user interface. Find out how RedPoint became a leader in cross-channel campaign management after giving yo...
With the primary race already flooding the news, the 2016 presidential election is just around the corner. Scrolling through the superfluous social media feed and news articles, a consumer is overwhelmed with information. ICG Solutions has announced their new powerful social analytics ...
Let’s hope the hunted hunter can put his family before his ego. Let’s hope he can learn the lesson.
I have seen a lot of billion dollar valuations lately that have left me scratching my head. Many of those are in the B2C or social media space where companies are measured more on “eyeballs” (the number of active users) and less on things like revenue or business models. So after Dock...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker How to apply threat intelligence feeds to remediate threats Hortonworks Named to 2015 CRN Emerging Vendors List; Mitch Ferguson Comments Federal ...
Has technology forever changed selling? There's no question about it - Over the last two decades selling has changed, massively. Is it for the better or are we worse off from where we started? Sales has moved on a great deal from my early days of a fax machine, no mobile phone and a ...
Have you ever heard someone say “Geez, it looks like I missed all the fun”? Well, that’s how I feel. Although I must admit, after spending close to two weeks in Aruba on vacation, I did have some fun of my own. (Note: Details on that will have to be in another blog, o...
BMW drivers can learn about the ins and outs of important technology, entertainment, and safety features of their new vehicle through a convenient collection of informative online tutorials. BMW proudly embraces new technology and seeks to find ways to implement the best, most innovati...
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com): Treasury Taps 18F to Craft New $10 Bill's Social Media Strategy - Nextgov.com - Nextgov NextGov (Yesterday) - Treasury Taps 18F to Craft New $10 Bill's Social Med...
  Congratulations! You got a visitor to offer up an email address, subscribe to your newsletter, or follow you on social media, and now they’ve become a prospect. After demonstrating their interest in your business and your services, the ball is in your court now, so where do you...
Over the last 30 days, I’ve interviewed all types of wannabe and real-life content marketers. I’ve interviewed the accomplished-but-burnt-out journalist who is ready to make the transition into the big, bad business world. I’ve interviewed the public affairs lifer who — even after give...
Editor's note: Great news for our friends at HumanGeo and Radiant Group and they many customers they serve.-bg ARLINGTON, VA--(Marketwired - Jul 13, 2015) - The Radiant Group, Inc., a premier provider of technical solutions and services to the Federal Government, announced today that i...
The following are some of the hot topics in the federal technology ecosystem (from FedTechTicker.com andTopTechTicker.com): DOE launching renewable energy pilot - FCW.com FCW (Today) - DOE launching renewable energy pilot The Energy Department will launch a Web-based tool later this su...
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn...
Imagine having your arm as your mobile device. Looking at texts, social media, news, phone and more on your forearm. No longer would you have to root in your purse to pick up your ringing phone, or find it buried in a pocket. With a quick flick of your wrist, your phone becomes visible...
The following are some of the hot topics in the federal technology ecosystem (from FedTechTicker.com andTopTechTicker.com): AWS Announces New API Gateway Service TechCrunch (Today) -  Amazon Web Services announced a new product today called Amazon API Gateway, designed to simplify crea...
Not to be outdone by rival American Airlines, today United showed that they’re just as capable of stranding passengers due to IT failures. Citing what they called a “network connectivity issue” and what the FAA referred to as “user request due to automation issues,” the internal system...