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StrongMail Email Marketing Panel is "Back by Popular Demand" for Fourth Year in a Row at DMA:2012

StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it will be moderating an email marketing strategy panel at DMA:2012, the Direct Marketing Association's annual conference and exhibition taking place October 13 - 18 at the Mandalay Bay Convention Center in Las Vegas, NV. On Tuesday, October 16, StrongMail's vice president of marketing services, Kara Trivunovic, will be moderating a panel of email marketing experts from StrongMail customers InterContinental Hotels Group, Scripps Networks and Cooking.com.

Attendees of DMA:2012 will also be able to visit StrongMail at Booth #307, where they can get a demo of the latest version of StrongMail's email and cross-channel solution, Message Studio 7.1, launched today in a separate announcement.

The interactive panel “Ultimate Email Marketing: Big Brands Square Off” is part of the DMA's “Back by Popular Demand” series of audience favorite sessions from previous annual conferences. Originally presented at DMA:2009, Tuesday's session marks four years in a row that the DMA has featured this dynamic and engaging session.

This year's session brings together a new group of email marketing experts who will present successful strategies for automating key email marketing programs, as well as the challenges they overcame and the metrics they achieved as a result. For an interactive twist, once each brand presents their campaign, they will be critiqued by other panelist and audience members to determine who will take away the title of “Ultimate Email Champion.”

STRONGMAIL'S “BACK BY POPULAR DEMAND” DMA 2012 SESSION

Title: Ultimate Email Marketing: Big Brands Square Off

Date: Tuesday, Oct. 16

Time: 2:00pm

Location: Mandalay Bay Convention Center, Breakers F, Las Vegas, NV

Moderator:

Kara Trivunovic, Vice President of Marketing Services, StrongMail

Panelists:

Kevin Hickey, Global Manager of Email and SMS Marketing, InterContinental Hotels Group

Will Austin, Director of Database Marketing, Scripps Networks

Callie Wilson, Director of Email Marketing, Cooking.com

Session Link:

www.strongmail.com/dma2012

STRONGMAIL EXHIBITOR INFORMATION

Stop by booth #307 and get a demo of Message Studio 7.1, the brand new version of StrongMail's email and cross-channel marketing solution with exciting new testing, optimization, automation and integration capabilities. Plus, speak to one of StrongMail's sales representatives at the booth to learn about StrongMail's exclusive networking party on Monday evening, October 15.

Event registration information is available at: www.dma12.org

About StrongMail Systems, Inc.

We're StrongMail. We cater to forward-thinking enterprises that are looking for more than just a “me-too” email marketing solution. As our name implies, we’re all about helping our clients create strong email marketing programs – ones that are impactful, effective and efficient. We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While StrongMail was recently identified by a leading independent research firms as one of only six ESPs suited for enterprise marketers alongside vendors like ExactTarget, Responsys and Cheetahmail, our solutions and approach are very different (which is why enterprises and high-volume senders like us). Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/.

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