Using Best Practices and Automation to Increase Revenues

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BuyerSteps Authors: Greg Ness, Shelly Palmer, Will Davis, Jason Bloomberg, Kevin Benedict

Related Topics: Twitter on Ulitzer, Facebook on Ulitzer, Marketing and Sales, The Social Media Guide

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ITWorld: How to choose a social media management service

How do you know you are fully engaged with all of your social networks? This turns out to be a difficult question to answer. And as we try to resolve complaints from customers on Twiter and Facebook, we also need to track mentions across other networks and develop consistent workflows and processes to respond and measure these involvements.

Luckily, there are tools available for these tasks, and you can read my article in ITWorld here that reviews many of the issues involved before purchasing one.


Read the original blog entry...

More Stories By David Strom

David Strom is an international authority on network and Internet technologies. He has written extensively on the topic for 20 years for a wide variety of print publications and websites, such as The New York Times, TechTarget.com, PC Week/eWeek, Internet.com, Network World, Infoworld, Computerworld, Small Business Computing, Communications Week, Windows Sources, c|net and news.com, Web Review, Tom's Hardware, EETimes, and many others.