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BuyerSteps Authors: Jason Bloomberg, Will Davis, Adrian Grigoriu, APM Blog, Sarah Watkins

Related Topics: Cloud Computing, Marketing and Sales, Big Data on Ulitzer

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What Is a Digital Professional? By @TheEbizWizard | @CloudExpo [#BigData]

The role of digital professional begins back in the 1990s with the rise of the web professional

What Is a Digital Professional?

I’ve started using the phrase digital professional, in particular in my recent article dinging Amazon’s cloud division Amazon Web Services (AWS) for not having a clear digital strategy. However, I haven’t been very clear on what I mean, so it’s time to put a finer point on this terminology.

The role of digital professional begins back in the 1990s with the rise of the web professional: people who worked on web sites in some capacity. Some of them were technical, able to sling HTML or JavaScript or perhaps Perl back in the day.

Other designated as creatives, including graphic designers and the like. A third subset of the web professional community were the marketing people: hammering out web strategies, focusing on key performance indicators like conversions and churn, and figuring out how to communicate to users using this newfangled World Wide Web of ours.

And finally, there were the information architects, designing page flows and form interactions, making sure site maps made sense and navigation worked as expected.

On Beyond the Web

Cut to 2014, and the digital professional sports all these roles and more. Today digital is much more than the web, as it also comprises mobile, social media, and a burgeoning class of newer technology touchpoints that are currently undergoing a phase of rapid, disruptive innovation – everything from iBeacons to thermostats and other consumer-facing parts of the Internet of Things (IoT). We might classify anybody who works in any of these areas as a digital professional.

However, in spite of its technology-centric label, digital is not really about the technology per se. What’s important about digital today is the fact that customer preferences and behavior are driving organizations’ technology choices – most notably in the B2C world, but also in B2B as well.

Digital transformation, therefore, includes more than technology change. The real transformation is organizational, as customers are driving enterprises to change the way they do business in fundamental ways.

Read the entire article at http://www.devx.com/blog/agile/what-is-a-digital-professional.html.

Image credit: Carmen Kynard.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).