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What Is a Digital Professional? By @TheEbizWizard | @CloudExpo [#BigData]

The role of digital professional begins back in the 1990s with the rise of the web professional

What Is a Digital Professional?

I’ve started using the phrase digital professional, in particular in my recent article dinging Amazon’s cloud division Amazon Web Services (AWS) for not having a clear digital strategy. However, I haven’t been very clear on what I mean, so it’s time to put a finer point on this terminology.

The role of digital professional begins back in the 1990s with the rise of the web professional: people who worked on web sites in some capacity. Some of them were technical, able to sling HTML or JavaScript or perhaps Perl back in the day.

Other designated as creatives, including graphic designers and the like. A third subset of the web professional community were the marketing people: hammering out web strategies, focusing on key performance indicators like conversions and churn, and figuring out how to communicate to users using this newfangled World Wide Web of ours.

And finally, there were the information architects, designing page flows and form interactions, making sure site maps made sense and navigation worked as expected.

On Beyond the Web

Cut to 2014, and the digital professional sports all these roles and more. Today digital is much more than the web, as it also comprises mobile, social media, and a burgeoning class of newer technology touchpoints that are currently undergoing a phase of rapid, disruptive innovation – everything from iBeacons to thermostats and other consumer-facing parts of the Internet of Things (IoT). We might classify anybody who works in any of these areas as a digital professional.

However, in spite of its technology-centric label, digital is not really about the technology per se. What’s important about digital today is the fact that customer preferences and behavior are driving organizations’ technology choices – most notably in the B2C world, but also in B2B as well.

Digital transformation, therefore, includes more than technology change. The real transformation is organizational, as customers are driving enterprises to change the way they do business in fundamental ways.

Read the entire article at http://www.devx.com/blog/agile/what-is-a-digital-professional.html.

Image credit: Carmen Kynard.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.