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Bleeding Heart Publications Announces Open Submissions Policy for Fiction and Creative Non-Fiction in New York Times Book Review Ad

New Southeast Asia-Based, English-Language Publishing House Uses Advertising and Social Media to Seek Out New Literary "Voices" in All Genres

BANGKOK, Dec. 2, 2014 /PRNewswire-iReach/ -- In what many in the publishing world will regard as a risky, bold and unusual move, Bleeding Heart Publications, a new literary publishing house based in Southeast Asia, launched in the United States and globally on November 30th with a full-page advertisement in the New York Times Book Review that calls for submissions of full-length and short fiction and creative non-fiction.   The ad, "We Are Looking For Voices," is the tip of the spear of a nationwide, six-figure public relations, marketing and social media campaign designed to inform and engage new and previously published writers about the new press.

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"I know many people in the publishing industry will think we've gone completely around the bend," says Gordon Ross, a Scottish businessman who has lived and worked in Bangkok since 2008 and is a co-founder and director of Bleeding Heart Publications.  "Throwing our doors open like this to general submissions, we're bound to get hit by a tsunami of poor to mediocre manuscripts.  That may prove to be true, but we have a team of top-notch editors and editorial assistants who are willing to separate the wheat from the chaff.   We are looking for those diamonds in the rough, those rare birds, writers who express themselves with passion and originality.  I am confident that we will find them."  Bleeding Heart Publications was created in 2012 by a small, dedicated group of British and American ex-patriots living in Thailand.  The company is registered in Singapore with editorial offices in Bangkok.

The New York Times Book Review ad features Bleeding Heart Publications' first two releases – The Job Pirate by Brandon Christopher scheduled for February 19, 2015, and The Legacy of Lost Things by Aida Zilelian scheduled for March 3, 2015.   While the focus of Bleeding Heart Publications' marketing campaign is to solicit full-length fiction and creative non-fiction works, the authors of the first two releases  - Christopher and Zilelian - took a different path, both submitting short stories to BHP's twice-yearly literary journal, Transfusion, which has been publishing since 2013. 

"I very vividly remember the first time I read Brandon's Emily's Little Pilot of Loquacious Weather, his short story in our first issue of Transfusion (Aug. 2013), " says Cali Dawson, co-founder and managing director of Bleeding Heart Publications.  "I had just returned to Bangkok from a long trip to the States and read it on my laptop around 6am. I was blown away. The story was fantastic and I was so surprised that it had not been picked up yet. I read it three times over and then I called our editor, Kyle Orten, told him to send out an acceptance email and find out if this author had anything else for submission - novels, shorts, poems…a grocery list even!  When Brandon sent us The Job Pirate, then known as The Great Book of Jobs, again I was floored that he had not been snapped up by someone bigger.  Brandon is relatable as a writer, but he has the unique ability to shock you or make you laugh out loud while reading his work. And isn't that what we all want from our books?

View Q&A Video with Brandon Christopher about The Job Pirate.

"Aida's story, Wind and Glass (also published in Transfusion – Aug. 2013), was a bit more personal for me than Brandon's," she explains.  "I have been both of the main characters in her short, the husband and the wife. I have been on the receiving and the giving end of the dissolution of a relationship that you feel is supposed to last forever. Aida knew what she wrote and she wrote it with heart and passion. She has a totally different style than Brandon and these two books, The Job Pirate and The Legacy of Lost Things, will appeal to different audiences, but both are well-written, engaging and make the reader feel.

"I was very excited about Brandon and Aida and it was gratifying to know that we could find great authors on our own without agents and submission fees, that the publishing world was not dead after all," Dawson continues. "Transfusion had a running start and Bleeding Heart Publications was all the better for it.  Thanks to authors like Brandon and Aida - we have started something we can be proud of."

Bleeding Heart Publications is partnering with Greenleaf Books in Austin, Texas, to provide book and cover design, production and distribution services, and marketing across all formats and platforms in the U.S. 

For more information about Bleeding Heart Publications, its authors and submission policies, please visit the website.  For media inquiries or to arrange an interview with BHP's principals or authors, contact Scott Busby at The Busby Group at [email protected] or 310.475.2914.

To view this video on YouTube, please visit:

Media Contact: Scott Busby, The Busby Group, 310-475-2914, [email protected]

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SOURCE Bleeding Heart Publications

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