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BuyerSteps Authors: Mehdi Daoudi, Mat Mathews, William Schmarzo, Kevin Benedict, Jyoti Bansal

Related Topics: Marketing and Sales, Agile Digital Transformation

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AllSight: Leveraging Machine Learning and Big Data for Customer Intelligence Management

An Intellyx Brain Candy Brief

CRM tools and the data they collect are primarily intended for sales and marketing personnel. For modern digital initiatives, however, the entire organization participates in a 360-degree customer view, from pre-sales to finance to customer service to warranty support and beyond.

As a result, such end-to-end digital efforts require insight into diverse data sets with different levels of structure, from traditional CRM data to social media feeds to transactional data, thus presenting big data challenges that traditional customer information systems are unable to manage.

To solve this problem, AllSight offers Customer Intelligence Management (CIM) with the ability to synthesize diverse data sources. In addition, CIM leverages machine learning to evaluate data confidence, with the ability to improve such confidence ratings over time.

As a result, AllSight CIM has the power to infer customer sentiment, for example, churn risk. In addition, its machine learning capability provides a next-generation approach to data stewardship that offers better scalability than traditional technologies can offer.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at [email protected].

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).