Using Best Practices and Automation to Increase Revenues

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BuyerSteps Authors: Dynatrace Blog, Mehdi Daoudi, William Schmarzo, Eric Horowitz, Jason Bloomberg

Related Topics: Content Marketing Journal, Marketing and Sales

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Content Hub Examples and Resources

FROM THE TRIBLIO WEBSITE

A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that?

FROM ACROSS THE WEB

A variety of discussions about topic pillars

https://inbound.org/discuss/on-the-lookout-for-examples-of-ungated-conte...

Creating Content Pillars from Keyword Research

https://inbound.org/article/create-links-with-pillar-content-rohit-palit

What Is a Content Pillar? The Foundation for Efficient Content Marketing

20 AMAZING EXAMPLES OF BRANDED CONTENT HUBS

How were these hubs selected? They had to be examples of a brand-owned content hub not examples of “campaign” content like Chipotle Scarecrow, Dove’s Real Beauty Sketchesor the enviable Volvo Epic Split. This is a list of brands who continuously and consistently publish content on a site they own – like a media company.

FROM KAPOST

Content hub strategies: You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. A quick heads up: this post is a long one.

9 GREAT EXAMPLES OF CONTENT HUBS

One study suggests, content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric). So businesses today need content hubs that embody their brand and create a memorable experience for users.

SIX QUESTIONS TO ASK BEFORE YOU BUILD A CONTENT HUB

If you’re thinking about building one of these branded hubs, or destinations where people can find all kinds of topical content related to your brand or industry, you’ll need to cover all of your strategic bases before diving in, this article proposes six questions to ask yourself as you prepare to launch a content hub.

Can you recommend other articles that would be useful to this list? If so, feel free to submit them at www.b2blabs.com/submit-content

The post Content Hub Examples and Resources appeared first on B2B Labs.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.