Using Best Practices and Automation to Increase Revenues

Marketing and Sales

Subscribe to Marketing and Sales: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing and Sales: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


BuyerSteps Authors: Paul Simmons, Emily Jackson, Mehdi Daoudi, Jayaram Krishnaswamy, Ankit Panchal

Related Topics: Marketing and Sales, Agile Digital Transformation

Blog Feed Post

No-Code Digital Transformation At Retailer DXL

Under enormous pressure to transform from the likes of Amazon.com and Walmart, the ‘bricks and mortar’ retail industry has been struggling to reinvent itself for a few decades now.

DXL Apparel, Manchester, CT

DXL Apparel, Manchester, CT

First came ecommerce in the late 1990s, but now we take ecommerce for granted. Then came social media and mobile technologies – and retail once again had to jump on board.

As digital transformation became the driving force in the 2010s, omnichannel became the mantra, as every retailer sought to establish better relationships with individual customers via a unified customer experience.

I’ve written about the successes retailers have had with digital transformation before, focusing on particular technology innovations that each company hopes will differentiate them in this increasingly competitive marketplace.

Last year, I discussed how American Eagle Outfitters was leveraging its mobile app as part of a coordinated omnichannel strategy. Then a few weeks ago, I explored how Neiman Marcus was leveraging artificial intelligence to better serve its luxury clientele.

This week I spoke with Sahal Laher, Chief Digital Officer and CIO at Destination XL Group (DXL), a specialty retailer of men’s big and tall apparel in the US and UK, operating in stores and online under the brands DXL, Rochester Clothing, Casual Male XL, Shoes XL, and Living XL.

Even though DXL still earns about 80% of its revenue from its stores, it has a sophisticated, cutting-edge ecommerce presence, along with various omnichannel bells and whistles including email, retargeting, and other initiatives.

The story Laher wanted to tell, however, didn’t focus on these flashier parts of DXL’s strategy. Instead, his transformation story centered on the store concierge system.

Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2017/12/21/no-code-digital-transformation-at-retailer-dxl/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Zudy is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Mike Mozart.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.